61 Brand Management jobs in Vietnam
Communications Specialist - Brand Management
50000 Thuy Van
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Communications Specialist to bolster their brand management efforts in Hue, Thua Thien–Hue, VN . This position is primarily remote, allowing for flexible working arrangements. You will be responsible for developing and executing compelling communication strategies across various platforms to enhance brand visibility, reputation, and engagement. The ideal candidate will have a flair for storytelling, a deep understanding of media relations, and experience in crafting engaging content for both traditional and digital channels. Your role will involve collaborating with marketing, sales, and product development teams to ensure consistent brand messaging and a unified public image.
Key Responsibilities:
Qualifications:
This role offers a fantastic opportunity to shape the narrative of a growing brand and contribute to its market success.
Key Responsibilities:
- Develop and implement comprehensive communication plans to support brand objectives.
- Craft press releases, media advisories, and other public relations materials.
- Manage relationships with media outlets, journalists, and influencers.
- Create engaging content for social media, company blogs, website, and newsletters.
- Monitor media coverage and industry trends, providing regular reports.
- Assist in the planning and execution of marketing campaigns and events.
- Ensure all communications align with brand guidelines and voice.
- Manage crisis communication and reputation management initiatives.
- Measure and analyze the effectiveness of communication strategies.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Minimum of 4 years of experience in communications, PR, or brand management.
- Proven ability to develop and execute successful communication strategies.
- Excellent written and verbal communication skills, with strong storytelling capabilities.
- Experience with media relations and influencer outreach.
- Proficiency in social media management tools and digital content creation.
- Strong understanding of brand principles and marketing concepts.
- Ability to work independently and as part of a remote team.
- Exceptional organizational and project management skills.
This role offers a fantastic opportunity to shape the narrative of a growing brand and contribute to its market success.
This advertiser has chosen not to accept applicants from your region.
0
Product Marketing Collaborator
Ho Chi Minh City
Zalo
Posted today
Job Viewed
Job Description
**What you will do**:
- Play, analyze and write descriptions for Community Events;
- Build content of Activities/Community Events for the Game every month;
- Coordinate with Customer Service to bring information about the Game to the Player Community;
- Join the community as a player to get user insight, and regularly check community opinion and game trends;
- Participate in design publications such as Banner, Video, and Website/Landingpage.
**What you will need**:
- Like and play many online games;
- Experience in designing media publications;
- Good presentation and communication skills;
- Agile, have a spirit of learning, a high sense of responsibility;
- Ability to coordinate and work in a team;
- Logical thinking;
- Able to work Full-time.
- Play, analyze and write descriptions for Community Events;
- Build content of Activities/Community Events for the Game every month;
- Coordinate with Customer Service to bring information about the Game to the Player Community;
- Join the community as a player to get user insight, and regularly check community opinion and game trends;
- Participate in design publications such as Banner, Video, and Website/Landingpage.
**What you will need**:
- Like and play many online games;
- Experience in designing media publications;
- Good presentation and communication skills;
- Agile, have a spirit of learning, a high sense of responsibility;
- Ability to coordinate and work in a team;
- Logical thinking;
- Able to work Full-time.
This advertiser has chosen not to accept applicants from your region.
1
Product Marketing Collaborator
Ho Chi Minh City
Zalo
Posted today
Job Viewed
Job Description
**What you will do**:
- Play, analyze and write descriptions for Community Events;
- Build content of Activities/Community Events for the Game every month;
- Coordinate with Customer Service to bring information about the Game to the Player Community;
- Join the community as a player to get user insight, and regularly check community opinion and game trends;
- Participate in design publications such as Banner, Video, and Website/Landingpage.
**What you will need**:
- Like and play many online games;
- Experience in designing media publications;
- Good presentation and communication skills;
- Agile, have a spirit of learning, a high sense of responsibility;
- Ability to coordinate and work in a team;
- Logical thinking;
- Able to work Full-time.
- Play, analyze and write descriptions for Community Events;
- Build content of Activities/Community Events for the Game every month;
- Coordinate with Customer Service to bring information about the Game to the Player Community;
- Join the community as a player to get user insight, and regularly check community opinion and game trends;
- Participate in design publications such as Banner, Video, and Website/Landingpage.
**What you will need**:
- Like and play many online games;
- Experience in designing media publications;
- Good presentation and communication skills;
- Agile, have a spirit of learning, a high sense of responsibility;
- Ability to coordinate and work in a team;
- Logical thinking;
- Able to work Full-time.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager
95000 My Tho, Tien Giang
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Product Marketing Manager to join their fast-paced team. This hybrid role offers a blend of in-office collaboration and remote flexibility, based in My Tho, Tien Giang, VN . The ideal candidate will be responsible for developing and executing comprehensive product marketing strategies that drive market adoption and revenue growth for their diverse range of FMCG products. You will be the expert voice of the customer, translating market insights into compelling product positioning, messaging, and go-to-market plans. Key responsibilities include conducting market research, competitive analysis, and customer segmentation to identify new opportunities. You will collaborate closely with product management, sales, and marketing teams to ensure successful product launches and ongoing campaigns. Developing sales enablement materials, creating engaging content (e.g., datasheets, presentations, website copy), and managing external agencies will be integral to the role. You will also track and report on product marketing performance, making data-driven recommendations for optimization. This position requires a deep understanding of the FMCG industry, consumer behavior, and the ability to craft persuasive narratives that resonate with target audiences. Strong project management skills and the ability to manage multiple initiatives simultaneously are essential. The successful candidate will possess excellent analytical, communication, and presentation skills, with a proven ability to influence cross-functional teams. We are looking for a creative thinker with a passion for marketing and a track record of success in bringing consumer products to market. This role involves regular interactions with internal teams and potentially external partners, requiring adaptability to both remote and in-office working environments. The ability to translate complex product features into tangible customer benefits is key. This is an exciting opportunity to shape the market presence of innovative FMCG products and contribute to the company's continued success. You will be responsible for defining product strategies and ensuring their effective execution in the market. The candidate will play a pivotal role in shaping the brand perception and market penetration of our client's offerings. This role offers significant opportunities for professional growth and development within a leading FMCG organization.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG sector.
- Proven experience in developing and executing successful go-to-market strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Demonstrated project management and cross-functional collaboration skills.
- Proficiency in marketing analytics and reporting tools.
- Ability to work effectively in a hybrid work environment.
- Creative mindset and a passion for consumer products.
This advertiser has chosen not to accept applicants from your region.
3
FMCG Product Marketing Manager
90000 Can Tho , Can Tho
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven FMCG Product Marketing Manager to lead product strategy and marketing initiatives from their base in **Can Tho, Can Tho, VN**. This role operates on a hybrid model, offering a mix of remote work and in-office collaboration. You will be responsible for developing and executing comprehensive marketing plans to drive brand awareness, market share, and sales growth for our fast-moving consumer goods portfolio. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, and proven success in product marketing and brand management.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute product marketing strategies and go-to-market plans for new and existing FMCG products.
- Conduct market research, competitive analysis, and consumer insights to identify market opportunities and trends.
- Define product positioning, messaging, and unique selling propositions (USPs).
- Collaborate with sales, R&D, and supply chain teams to ensure successful product launches and lifecycle management.
- Develop and manage marketing budgets, ensuring effective allocation of resources and ROI.
- Create compelling marketing collateral, advertising campaigns, and promotional materials.
- Manage digital marketing efforts, including social media, content marketing, SEO/SEM, and email campaigns.
- Analyze campaign performance and market feedback, making data-driven adjustments to optimize results.
- Build strong relationships with key stakeholders, including retailers, distributors, and advertising agencies.
- Monitor product sales performance and market share, reporting on key metrics and insights.
- Stay abreast of industry trends, consumer preferences, and competitor activities within the FMCG sector.
- Lead and inspire a team of marketing professionals to achieve departmental goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of progressive experience in product marketing, brand management, or marketing communications, specifically within the FMCG industry.
- Proven track record of developing and executing successful marketing strategies that drive sales and brand growth.
- In-depth understanding of the FMCG market, consumer insights, and marketing channels.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, CRM systems).
- Creative thinking and a passion for innovation in product marketing.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Experience working in a hybrid remote/office setting is advantageous.
This advertiser has chosen not to accept applicants from your region.
4
FMCG Product Marketing Manager
71000 Bien Hoa, Dong Nai
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Product Marketing Manager to drive the success of their product portfolio. This is an office-based role, requiring your presence at our Bien Hoa facility to foster close collaboration with cross-functional teams and gain firsthand market insights. You will be responsible for developing and executing comprehensive marketing strategies for assigned product lines, from market research and product positioning to go-to-market plans and lifecycle management.
We are looking for a creative and strategic thinker with a deep understanding of the FMCG market and consumer behavior. The ideal candidate will have a proven track record in product marketing, demonstrating expertise in brand management, advertising, digital marketing, and trade marketing. You should be skilled at translating consumer insights and market trends into actionable marketing plans that drive brand awareness, product trial, and sales growth. Excellent communication, analytical, and project management skills are essential, as is the ability to work effectively in a fast-paced, competitive environment. Experience with market research tools and data analysis is highly valued.
Key Responsibilities:
We are looking for a creative and strategic thinker with a deep understanding of the FMCG market and consumer behavior. The ideal candidate will have a proven track record in product marketing, demonstrating expertise in brand management, advertising, digital marketing, and trade marketing. You should be skilled at translating consumer insights and market trends into actionable marketing plans that drive brand awareness, product trial, and sales growth. Excellent communication, analytical, and project management skills are essential, as is the ability to work effectively in a fast-paced, competitive environment. Experience with market research tools and data analysis is highly valued.
Key Responsibilities:
- Develop and implement innovative marketing strategies and campaigns for FMCG products.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define product positioning, messaging, and value propositions for target consumer segments.
- Manage the product lifecycle, from concept development to market launch and post-launch analysis.
- Collaborate with sales, R&D, and supply chain teams to ensure successful product execution.
- Develop and manage marketing budgets and track ROI for marketing initiatives.
- Oversee the creation of marketing collateral, advertising materials, and promotional content.
- Analyze sales data and market performance metrics to optimize marketing efforts.
- Stay abreast of industry trends, consumer insights, and competitor activities.
- Build and maintain strong relationships with external agencies and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven success in developing and executing marketing plans that drive sales growth.
- Strong understanding of consumer insights, market trends, and brand management.
- Proficiency in digital marketing, social media marketing, and content creation.
- Excellent analytical, strategic thinking, and project management skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work collaboratively in a team-oriented environment.
- Experience with data analysis tools and market research methodologies.
This advertiser has chosen not to accept applicants from your region.
5
FMCG Product Marketing Manager
60000 Hoi An
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Product Marketing Manager to join their innovative marketing department. This is a fully remote position, offering flexibility and the opportunity to work with a globally recognized brand from anywhere. You will be instrumental in developing and executing comprehensive marketing strategies for our diverse portfolio of FMCG products. Your role will involve market research, consumer insights analysis, product positioning, and go-to-market planning to drive brand growth and market share.
As a remote team member, you will collaborate closely with internal stakeholders, including sales, R&D, and creative teams, leveraging digital collaboration tools. You will be responsible for defining product messaging, developing compelling marketing collateral, and managing integrated marketing campaigns across various channels, including digital, social media, and traditional media. Understanding consumer trends and competitive landscapes will be key to your success.
Key Responsibilities:
Qualifications:
As a remote team member, you will collaborate closely with internal stakeholders, including sales, R&D, and creative teams, leveraging digital collaboration tools. You will be responsible for defining product messaging, developing compelling marketing collateral, and managing integrated marketing campaigns across various channels, including digital, social media, and traditional media. Understanding consumer trends and competitive landscapes will be key to your success.
Key Responsibilities:
- Develop and implement strategic marketing plans for FMCG product lines.
- Conduct market research and analyze consumer behavior to identify new opportunities.
- Define product positioning, key messaging, and value propositions.
- Create and manage integrated marketing campaigns across multiple channels.
- Collaborate with sales teams to develop effective sales enablement materials.
- Manage product launch plans and ensure successful market entry.
- Analyze campaign performance and provide actionable insights for optimization.
- Work with creative agencies and internal teams to develop marketing collateral.
- Monitor competitor activities and market trends to maintain a competitive edge.
- Manage marketing budgets and ensure ROI on campaigns.
- Stay updated on the latest marketing technologies and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 5+ years of experience in product marketing, specifically within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of market research methodologies and consumer insights.
- Excellent strategic thinking, analytical, and project management skills.
- Proficiency in digital marketing, social media marketing, and content marketing.
- Exceptional written and verbal communication skills.
- Ability to work effectively in a remote, collaborative environment.
- Experience with CRM and marketing automation platforms is a plus.
- Creative thinker with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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6
Beauty Product Marketing Manager
60000 Phan Thiet, Binh Thuan
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a dynamic Beauty Product Marketing Manager to lead the strategic marketing efforts for our diverse beauty and wellness portfolio. This hybrid role offers the flexibility to work remotely combined with essential in-office collaboration, providing a balanced approach to campaign development and market engagement, particularly focusing on the **Phan Thiet, Binh Thuan** market.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
Qualifications:
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
- Develop and implement integrated marketing plans for beauty and wellness products.
- Conduct market research, competitor analysis, and consumer insight gathering.
- Manage product positioning, messaging, and brand identity.
- Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and paid advertising.
- Collaborate with sales teams to develop effective sales support materials and strategies.
- Manage marketing budgets and track campaign performance against key metrics (ROI, brand awareness, sales).
- Work closely with product development and R&D teams on new product launches.
- Build and maintain relationships with influencers, media, and retail partners.
- Analyze market trends and identify new opportunities for growth and innovation.
- Lead and mentor a team of marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in marketing, with a significant focus on the beauty or wellness industry.
- Proven track record of developing and executing successful marketing campaigns, especially for product launches.
- Strong understanding of digital marketing channels, social media marketing, and e-commerce.
- Excellent analytical, strategic thinking, and project management skills.
- Experience with marketing automation tools and CRM systems.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a hybrid environment, managing remote and in-office responsibilities.
- Creative and results-oriented mindset.
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Manager
20000 Phuong Son
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Senior Product Marketing Manager to lead the go-to-market strategies for their portfolio of FMCG products. This is a fully remote role where you will be responsible for understanding market trends, defining product positioning, and driving demand generation initiatives. You will collaborate closely with product management, sales, and marketing teams to ensure successful product launches and sustained growth. The ideal candidate has a deep understanding of the FMCG sector and a passion for creating compelling marketing campaigns.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Create compelling marketing collateral, including datasheets, presentations, website content, and case studies.
- Develop and manage product launch plans, ensuring cross-functional alignment.
- Drive demand generation through integrated marketing campaigns across various channels.
- Collaborate with sales teams to provide them with the necessary tools and training for effective product selling.
- Monitor and analyze campaign performance, optimizing strategies for maximum impact.
- Stay abreast of industry trends, consumer behavior, and competitor activities in the FMCG space.
- Manage product pricing and promotional strategies.
- Gather customer feedback to inform product development and marketing efforts.
- Build strong relationships with internal stakeholders and external partners.
- Analyze sales data and market trends to identify growth opportunities.
- Contribute to the overall product strategy and roadmap.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, market research, and consumer behavior.
- Excellent written and verbal communication skills, with a talent for crafting persuasive messaging.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to work independently and collaboratively in a remote setting.
- Strong project management and organizational skills.
- Experience in managing product portfolios and product launches.
- Demonstrated ability to analyze data and translate insights into actionable marketing plans.
- MBA or relevant marketing certifications are a plus.
This advertiser has chosen not to accept applicants from your region.
8
Product Marketing Specialist - FMCG
55000 Hoa Sơn
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a dynamic force in the FMCG industry, is seeking a talented Product Marketing Specialist to join their marketing team. This role is integral to shaping the go-to-market strategies for our client's diverse product portfolio, driving demand, and ensuring successful product launches. You will be responsible for understanding market dynamics, identifying consumer insights, and translating these into compelling product positioning and messaging. This is an excellent opportunity for a creative and analytical marketer to make a significant impact in a fast-paced environment, with the role offering full remote work flexibility.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with 3-5 years of experience in product marketing, specifically within the FMCG sector. A proven ability to develop and execute successful marketing campaigns and product launches is essential. Strong analytical skills, excellent written and verbal communication abilities, and a creative mindset are required. Familiarity with digital marketing tools and platforms is highly advantageous. This fully remote position requires a proactive individual with strong organizational skills and the ability to manage multiple projects effectively in a virtual setting. A passion for consumer products and a keen understanding of market dynamics within the FMCG industry are key.
Key responsibilities include:
- Developing and executing product marketing plans for assigned FMCG products.
- Conducting market analysis, including competitor benchmarking and consumer research, to inform product strategy.
- Crafting compelling product positioning, messaging, and value propositions tailored to target audiences.
- Creating sales enablement materials, such as presentations, brochures, and datasheets.
- Collaborating with product development, sales, and creative teams to ensure successful product launches.
- Managing marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Monitoring product performance, sales data, and market trends to identify opportunities for growth.
- Analyzing campaign effectiveness and optimizing marketing efforts for maximum impact.
- Developing pricing strategies and promotional plans in coordination with sales and finance.
- Gathering customer feedback to inform product improvements and future development.
- Ensuring all marketing collateral aligns with brand guidelines and regulatory requirements.
- Staying updated on FMCG market trends and consumer preferences.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with 3-5 years of experience in product marketing, specifically within the FMCG sector. A proven ability to develop and execute successful marketing campaigns and product launches is essential. Strong analytical skills, excellent written and verbal communication abilities, and a creative mindset are required. Familiarity with digital marketing tools and platforms is highly advantageous. This fully remote position requires a proactive individual with strong organizational skills and the ability to manage multiple projects effectively in a virtual setting. A passion for consumer products and a keen understanding of market dynamics within the FMCG industry are key.
This advertiser has chosen not to accept applicants from your region.
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