5 154 Fmcg jobs in Vietnam
Brand Manager - FMCG
46000 Nghia Hoa
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Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Brand Manager to lead their portfolio. This is a fully remote position, offering the opportunity to shape brand strategies from anywhere. You will be responsible for developing and executing comprehensive marketing plans to drive brand growth, enhance market share, and build strong consumer engagement. This includes market research, product positioning, advertising campaign management, digital marketing initiatives, and promotional activities. The ideal candidate possesses a deep understanding of the FMCG market, a proven track record in brand management, exceptional analytical skills, and a creative approach to marketing challenges.
Responsibilities:
Responsibilities:
- Develop and implement annual marketing strategies and plans for assigned brands.
- Conduct market research and analyze consumer trends to identify opportunities and threats.
- Define brand positioning, messaging, and target audience.
- Manage the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Oversee product launches, promotions, and pricing strategies.
- Collaborate with sales teams to ensure effective in-market execution.
- Manage marketing budgets and track ROI of marketing activities.
- Monitor brand performance metrics and provide regular reports to senior management.
- Work closely with creative agencies and media partners to develop compelling marketing materials.
- Identify and evaluate new business opportunities and partnerships.
- Stay informed about competitor activities and industry best practices.
- Lead cross-functional teams to ensure brand consistency and alignment.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing impactful marketing strategies.
- Strong analytical skills with the ability to interpret market data and translate insights into action.
- Excellent understanding of digital marketing, social media, and content strategy.
- Creative thinking and exceptional communication and presentation skills.
- Experience managing marketing budgets and P&L responsibilities.
- Ability to work independently and collaboratively in a remote team environment.
- Proficiency in marketing software and analytics tools.
- A passion for consumer brands and understanding consumer behavior.
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Junior Marketing Specialist - FMCG
85000 My Tho, Tien Giang
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Our client, a rapidly growing company in the FMCG sector, is seeking a driven and creative Junior Marketing Specialist to join their dynamic, fully remote marketing team. This is an excellent opportunity for an ambitious individual looking to gain hands-on experience in a fast-paced consumer goods environment. You will support the marketing department in executing various campaigns, managing social media presence, assisting with content creation, and analyzing marketing data. The ideal candidate is passionate about marketing, possesses strong digital skills, and has a keen eye for consumer trends. You will work closely with the marketing manager and collaborate with cross-functional teams to bring marketing initiatives to life.
Responsibilities:
Responsibilities:
- Assist in the development and execution of marketing campaigns across digital and traditional channels.
- Manage and grow the company's social media presence (e.g., Facebook, Instagram, TikTok).
- Create engaging content for social media posts, blogs, and other marketing materials.
- Support the planning and coordination of promotional activities and events.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Assist in tracking and analyzing marketing campaign performance metrics.
- Support the brand team in maintaining brand consistency across all platforms.
- Help manage relationships with external vendors and agencies.
- Contribute to brainstorming sessions for new marketing ideas.
- Maintain marketing calendars and ensure timely delivery of marketing assets.
- Perform administrative tasks to support the marketing department.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 0-2 years of experience in marketing, preferably within the FMCG industry.
- Strong understanding of social media platforms and digital marketing principles.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Creative thinking and a passion for consumer brands.
- Ability to work independently and as part of a remote team.
- Strong organizational skills and attention to detail.
- Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.
- Eagerness to learn and adapt in a fast-paced environment.
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Brand Manager - Confectionery
36000 Minh Xuan
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Our client is seeking a dynamic and strategic Brand Manager to lead the growth and development of our confectionery portfolio in a fully remote setting. This exciting opportunity requires a results-driven individual with a passion for the FMCG sector, specifically within the competitive food and beverage market. You will be responsible for defining and executing brand strategies, driving market share, and enhancing brand equity across all relevant channels.
The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes. You will leverage this knowledge to develop innovative marketing plans, manage product launches, and oversee integrated marketing communications campaigns. This remote-first role demands excellent communication, collaboration, and project management skills to effectively engage with internal teams and external agencies, ensuring seamless execution of brand initiatives.
Key Responsibilities:
Qualifications:
This is a critical remote role where you will have the autonomy to drive brand success and make a significant impact on our client's market presence in the confectionery space.
The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes. You will leverage this knowledge to develop innovative marketing plans, manage product launches, and oversee integrated marketing communications campaigns. This remote-first role demands excellent communication, collaboration, and project management skills to effectively engage with internal teams and external agencies, ensuring seamless execution of brand initiatives.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives, including market share, sales volume, and profitability.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
- Manage the annual marketing budget, allocating resources effectively to maximize ROI across various marketing activities.
- Lead the development and execution of integrated marketing campaigns across digital, social media, traditional advertising, PR, and in-store promotions.
- Oversee product innovation pipeline, from concept development and consumer testing to product launch and post-launch analysis.
- Collaborate closely with sales, R&D, supply chain, and finance teams to ensure alignment and successful execution of brand plans.
- Manage relationships with advertising agencies, market research firms, and other external partners.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide regular reports to senior management.
- Identify opportunities to optimize brand positioning, messaging, and consumer engagement strategies.
- Stay abreast of emerging trends in the FMCG industry, particularly in the confectionery segment.
- Develop and nurture strong relationships with key stakeholders, both internal and external.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of progressive brand management experience in the FMCG industry, with a strong focus on food or beverages.
- Proven track record of successfully developing and launching new products and marketing campaigns.
- Demonstrated experience in market analysis, consumer insights, and strategic planning.
- Excellent understanding of digital marketing, social media, and content creation.
- Strong financial acumen and budget management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead cross-functional teams and influence stakeholders.
- Experience working in a remote or distributed team environment is highly valued.
- Passion for consumer brands and understanding of consumer behavior.
This is a critical remote role where you will have the autonomy to drive brand success and make a significant impact on our client's market presence in the confectionery space.
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Senior Brand Manager - Dairy Products
57000 Nha Trang, Khanh Hoa
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Our client is seeking an accomplished and strategic Senior Brand Manager to lead and elevate their dairy product portfolio within a fully remote operational framework. This is an exceptional opportunity for a seasoned marketing professional with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector, particularly in food and beverages. The core mission of this role is to drive significant growth, expand market presence, and strengthen brand loyalty for our dairy offerings through innovative and data-driven brand strategies.
The ideal candidate will possess a profound understanding of consumer behavior, market dynamics, and competitive strategies within the dairy and broader food industry. You will be instrumental in crafting compelling brand narratives, developing robust marketing plans, and orchestrating multi-channel campaigns that resonate with target audiences. As this is a remote-first position, superior communication, collaborative capabilities, and exceptional organizational skills are paramount for seamless engagement with internal teams, external agencies, and other stakeholders to ensure the meticulous execution of all brand initiatives.
Key Responsibilities:
Qualifications:
This significant remote role provides an unparalleled platform to redefine brand success and exert considerable influence over our client's competitive standing within the dairy product market.
The ideal candidate will possess a profound understanding of consumer behavior, market dynamics, and competitive strategies within the dairy and broader food industry. You will be instrumental in crafting compelling brand narratives, developing robust marketing plans, and orchestrating multi-channel campaigns that resonate with target audiences. As this is a remote-first position, superior communication, collaborative capabilities, and exceptional organizational skills are paramount for seamless engagement with internal teams, external agencies, and other stakeholders to ensure the meticulous execution of all brand initiatives.
Key Responsibilities:
- Spearhead the development and execution of overarching brand strategies tailored to the dairy product category, aiming to exceed ambitious business targets in market share, sales volume, and profitability.
- Conduct comprehensive market analysis, including deep dives into consumer insights, competitive intelligence, and emerging market trends specific to dairy and related food products.
- Manage the brand's marketing budget, ensuring optimal allocation of financial resources to achieve maximum return on investment across all marketing activities.
- Lead the ideation, development, and implementation of integrated marketing campaigns spanning digital platforms, social media channels, traditional advertising, public relations, and in-store promotional activities.
- Oversee the product innovation lifecycle for new dairy products, from initial concept generation and rigorous consumer testing to successful market launch and subsequent performance analysis.
- Foster close collaboration with cross-functional teams, including sales, research and development, supply chain, finance, and regulatory affairs, to ensure seamless integration and successful delivery of brand plans.
- Cultivate and manage productive relationships with key external partners, such as advertising agencies, market research firms, and media vendors.
- Continuously monitor and analyze key brand performance indicators, evaluate campaign efficacy, and present detailed insights and actionable recommendations to senior leadership.
- Identify and capitalize on opportunities to refine brand positioning, enhance messaging, and elevate consumer engagement strategies for our dairy brands.
- Maintain a keen awareness of the latest developments and innovations within the FMCG industry, with a special focus on the dynamic dairy sector.
- Cultivate and maintain robust professional relationships with all internal and external stakeholders.
Qualifications:
- A Bachelor's degree in Marketing, Business Administration, or a closely aligned discipline; an MBA is highly advantageous.
- A minimum of 7 years of progressive brand management experience within the FMCG sector, with a significant demonstrated focus on dairy products or broader food categories.
- A proven history of successfully launching new products and executing impactful marketing campaigns that have driven measurable business results.
- Demonstrable expertise in market analysis, leveraging consumer insights, and formulating strategic marketing plans.
- A solid grasp of digital marketing strategies, social media engagement, and effective content creation.
- Strong financial acumen, including proven budget management and forecasting capabilities.
- Outstanding communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
- Proven leadership capabilities, with the ability to effectively lead cross-functional teams and influence stakeholders at all levels.
- Previous experience working effectively within a remote or distributed team setting is highly desirable.
- A genuine passion for consumer brands and a nuanced understanding of consumer decision-making processes in the food category.
This significant remote role provides an unparalleled platform to redefine brand success and exert considerable influence over our client's competitive standing within the dairy product market.
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3
Senior Customer Support Specialist
10000 An Cu, An Giang
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Our client is seeking a highly skilled and empathetic Senior Customer Support Specialist to provide exceptional service and technical assistance to their diverse customer base. This role is designed for an individual who excels at problem-solving, possesses excellent communication skills, and is dedicated to ensuring customer satisfaction. As part of a dynamic and collaborative team, you will be instrumental in resolving customer inquiries, troubleshooting issues, and enhancing the overall customer experience.
This role involves a hybrid work model, offering the flexibility to work both remotely and from our **Hanoi, Hanoi, VN** office. The ideal candidate will be adept at utilizing various support channels, including phone, email, and live chat, to deliver timely and effective solutions. You will be a product expert, capable of guiding customers through complex scenarios and providing clear, concise information.
Key Responsibilities:
Qualifications:
This hybrid role offers a fantastic opportunity to make a significant impact on customer satisfaction and loyalty for our client.
This role involves a hybrid work model, offering the flexibility to work both remotely and from our **Hanoi, Hanoi, VN** office. The ideal candidate will be adept at utilizing various support channels, including phone, email, and live chat, to deliver timely and effective solutions. You will be a product expert, capable of guiding customers through complex scenarios and providing clear, concise information.
Key Responsibilities:
- Respond to customer inquiries and resolve issues promptly and efficiently across multiple support channels (phone, email, chat).
- Provide in-depth technical support and troubleshooting for product-related problems.
- Guide customers through product features, functionalities, and best practices.
- Document customer interactions, issues, and resolutions accurately in the CRM system.
- Identify recurring customer issues and provide feedback to product development and quality assurance teams.
- Escalate complex issues to appropriate internal teams and follow up to ensure resolution.
- Develop and maintain a deep understanding of the company's products and services.
- Contribute to the creation and updating of support documentation, FAQs, and knowledge base articles.
- Train and mentor junior customer support representatives.
- Participate in team meetings, sharing insights and best practices.
- Continuously strive to improve customer satisfaction and loyalty.
- Proactively identify opportunities to enhance the customer support process.
Qualifications:
- Bachelor's degree in a relevant field or equivalent practical experience.
- Minimum of 3 years of experience in customer support or a related role, with at least 1 year in a senior capacity.
- Proven track record of providing excellent customer service and resolving complex technical issues.
- Strong understanding of customer support best practices and CRM systems.
- Excellent verbal and written communication skills in Vietnamese and English.
- Proficiency in troubleshooting and problem-solving.
- Ability to remain calm and professional under pressure.
- Strong organizational skills and attention to detail.
- Experience working in a hybrid or remote work environment is beneficial.
- Ability to adapt to new technologies and software quickly.
This hybrid role offers a fantastic opportunity to make a significant impact on customer satisfaction and loyalty for our client.
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4
Senior FMCG Brand Manager
410000 Nghia Hoa
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Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior FMCG Brand Manager to join their vibrant team in Pleiku, Gia Lai, VN . This is an exciting opportunity for a strategic thinker with a proven track record in brand development and market growth within the FMCG industry. The successful candidate will be responsible for developing and executing comprehensive brand strategies, identifying new market opportunities, and driving product innovation. You will collaborate closely with sales, marketing, and product development teams to ensure brand consistency and maximize market penetration. Key responsibilities include conducting market research and competitor analysis, defining brand positioning and messaging, managing marketing budgets, and overseeing the execution of marketing campaigns across various channels. This role also involves managing agency relationships, analyzing campaign performance, and providing actionable insights for continuous improvement. We are looking for an individual who possesses strong leadership skills, excellent communication and presentation abilities, and a deep understanding of consumer behavior in the Vietnamese market. A Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA or a Master's degree in a relevant discipline is a plus. A minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry, is essential. Experience in managing a portfolio of diverse products is highly desirable. You should be proficient in data analysis tools and marketing software. The ability to work effectively in a fast-paced, results-oriented environment is crucial. This hybrid role offers a balance of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. Join us to shape the future of leading brands and make a significant impact in the Vietnamese FMCG landscape. This is a fantastic chance to grow your career with a forward-thinking organization.
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5
Senior Brand Manager
530000 Hue, Thua Thien Hue
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Our client, a dynamic and rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to join their team in **Hue, Thua Thien–Hue, VN**. This hybrid role offers a blend of in-office collaboration and remote flexibility, allowing for optimal productivity and work-life balance. You will be responsible for developing and executing comprehensive brand strategies to drive market share, consumer engagement, and profitable growth for key product lines. This involves in-depth market analysis, consumer insight generation, and leading cross-functional teams to bring brand initiatives to life. The ideal candidate possesses a strong understanding of brand management principles within the FMCG landscape, coupled with excellent leadership and communication skills. This is a pivotal role in shaping the future success of our brands.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing strategies, promotional activities, and budget management.
- Conduct market research and consumer analysis to identify key trends, opportunities, and competitive threats.
- Translate consumer insights into actionable brand strategies and marketing campaigns.
- Lead and collaborate with cross-functional teams (sales, R&D, marketing communications, operations) to ensure successful brand execution.
- Manage product portfolio, including new product development, line extensions, and product lifecycle management.
- Oversee the creation of marketing collateral, advertising campaigns, and digital content.
- Monitor brand performance metrics, analyze results, and recommend adjustments to strategies.
- Manage agency relationships and external partners.
- Ensure consistent brand messaging and positioning across all touchpoints.
- Mentor junior brand team members and foster a culture of innovation and collaboration.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5-7 years of progressive brand management experience in the FMCG industry.
- Proven track record of developing and executing successful brand strategies that drive growth.
- Strong understanding of marketing principles, market research, and consumer behavior.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in financial analysis and budget management.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Experience with digital marketing and e-commerce platforms.
- Ability to thrive in a fast-paced, dynamic hybrid work environment.
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6
Senior Customer Support Lead
59000 Phan Thiet, Binh Thuan
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Our client is looking for a seasoned and empathetic Senior Customer Support Lead to manage their customer service operations in Phan Thiet, Binh Thuan, VN . This role requires a blend of leadership, problem-solving, and exceptional interpersonal skills to ensure our clients receive prompt, accurate, and courteous assistance. The ideal candidate will have a strong background in customer service management, team leadership, and a passion for delivering outstanding customer experiences. This position involves both on-site supervision and potential hybrid elements for administrative tasks.
Responsibilities:
Qualifications:
This is a critical role for our client, ensuring customer satisfaction and loyalty. If you are a dedicated leader passionate about service excellence and ready to make a significant impact in Phan Thiet, Binh Thuan, VN , we encourage you to apply.
Responsibilities:
- Lead, train, and motivate a team of customer support representatives to achieve service excellence.
- Develop and implement customer service policies, procedures, and quality standards.
- Monitor customer interactions across various channels (phone, email, chat) to ensure adherence to standards and identify coaching opportunities.
- Handle escalated customer issues and complaints with professionalism and efficiency, striving for first-contact resolution.
- Analyze customer feedback and support metrics to identify trends and recommend improvements to products, services, and support processes.
- Collaborate with other departments to resolve complex customer issues and improve the overall customer journey.
- Manage team schedules, workload distribution, and performance evaluations.
- Develop and deliver training programs for new and existing support staff.
- Stay updated on product knowledge and company policies to provide accurate information.
- Contribute to the continuous improvement of the customer support function.
- Report on key customer support metrics and team performance to management.
- Foster a positive and supportive team environment.
Qualifications:
- Bachelor's degree in Business Administration, Communications, or a related field is preferred.
- Minimum of 5 years of experience in customer service, with at least 2 years in a supervisory or leadership role.
- Proven ability to lead, mentor, and motivate a customer support team.
- Exceptional communication, active listening, and problem-solving skills.
- Strong understanding of customer service principles and best practices.
- Experience with customer relationship management (CRM) software and helpdesk ticketing systems.
- Ability to handle high-pressure situations and resolve conflicts effectively.
- Excellent organizational and time management skills.
- A passion for delivering exceptional customer experiences.
- Experience in a customer-facing role within the local market is advantageous.
This is a critical role for our client, ensuring customer satisfaction and loyalty. If you are a dedicated leader passionate about service excellence and ready to make a significant impact in Phan Thiet, Binh Thuan, VN , we encourage you to apply.
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7
FMCG Brand Manager (Remote)
07000 Minh Xuan
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Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to lead brand development and marketing initiatives. This is a fully remote position, offering the flexibility to shape brands from anywhere. The ideal candidate will have a passion for consumer brands and a proven ability to drive brand growth through innovative marketing strategies. You will be responsible for developing and executing comprehensive brand plans, from market research and consumer insights to product positioning, advertising, and promotional activities. Key responsibilities include managing the brand's P&L, developing marketing campaigns across various channels (digital, traditional), overseeing product launches, and ensuring brand consistency. You will collaborate closely with sales, R&D, and agency partners to achieve brand objectives and market share growth. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. We are looking for a creative thinker with strong analytical skills, capable of translating data into actionable strategies. You will play a pivotal role in shaping the future of our brands, driving consumer engagement and loyalty, with a focus on enhancing our market presence relevant to **Nam Dinh, Nam Dinh, VN**. We seek a proactive individual who can identify new opportunities, manage budgets effectively, and deliver measurable results. Excellent communication, presentation, and leadership skills are essential for inspiring teams and stakeholders. This remote role demands self-discipline, strong organizational abilities, and a results-oriented mindset. If you are an experienced brand professional ready to take ownership and drive significant impact for iconic FMCG brands, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Conduct market research and analyze consumer insights to identify opportunities.
- Manage brand P&L and ensure profitable growth.
- Oversee the development and execution of advertising and promotional campaigns.
- Lead new product development and launch activities.
- Ensure brand consistency across all marketing channels and touchpoints.
- Collaborate with sales, R&D, and external agencies.
- Monitor brand performance, market share, and competitive activity.
- Manage brand budgets and allocate resources effectively.
- Stay updated on FMCG industry trends and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Experience with digital marketing, social media, and advertising campaigns.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong financial acumen and budget management experience.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and collaborate effectively in a remote environment.
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8
Lead Customer Support Specialist
700000 An Thanh
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Our client is looking for an experienced and dedicated Lead Customer Support Specialist to manage their support operations in Ho Chi Minh City, Ho Chi Minh, VN . This pivotal role involves overseeing a team of customer service representatives, ensuring the delivery of exceptional support, and acting as a primary point of escalation for complex customer issues. You will be responsible for developing and implementing customer support strategies, monitoring key performance indicators, and driving continuous improvement in service quality. The ideal candidate possesses outstanding communication, problem-solving, and leadership skills, coupled with a deep understanding of customer service best practices and CRM systems.
Key responsibilities include:
Qualifications:
Key responsibilities include:
- Leading, coaching, and mentoring a team of customer support representatives.
- Developing and implementing efficient customer support workflows and processes.
- Monitoring service level agreements (SLAs) and ensuring timely resolution of customer inquiries.
- Analyzing customer feedback and support data to identify areas for improvement.
- Acting as a subject matter expert for product knowledge and troubleshooting.
- Managing escalated customer issues with professionalism and empathy.
- Training new team members on support procedures and best practices.
- Collaborating with other departments (e.g., Product, Engineering) to resolve customer issues and improve the customer experience.
- Generating regular reports on team performance and customer satisfaction.
- Maintaining a positive and productive team environment.
Qualifications:
- Proven experience in a customer support role, with at least 2 years in a leadership or supervisory capacity.
- Excellent communication, interpersonal, and conflict-resolution skills.
- Strong understanding of CRM software and helpdesk ticketing systems.
- Ability to analyze data and generate insightful reports.
- Demonstrated ability to lead and motivate a team.
- High school diploma or equivalent; a Bachelor's degree is a plus.
- Experience in the (Industry related to the client's product/service, e.g., E-commerce, SaaS, Finance) industry is preferred.
- Proficiency in both Vietnamese and English.
- Patience, empathy, and a customer-centric attitude.
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