159 Marketing jobs in Vietnam

**Additional Information**
**Job Number** 25113437
**Job Category** Sales & Marketing
**Location** Sheraton Nha Trang Hotel & Spa, 26-28 Tran Phu Street, Nha Trang City, Khan Hoa, Viet Nam,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
**CANDIDATE PROFILE**
**Education and Experience**
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
**CORE WORK ACTIVITIES**
**Conducting Daily Marketing Activities that Achieve Department Goals**
- Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
**Building Successful Relationships that Generate Sales & Marketing Opportunities**
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
**Additional Marketing Responsibilities**
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

**Additional Information**
**Job Number** 25111763
**Job Category** Sales & Marketing
**Location** Legacy Mekong Can Tho Autograph Collection Can Tho, Con Au Islet, Can Tho, 0, Viet Nam, 94912VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**HOTEL DESCRIPTION**
The resort, originally opened as Azerai Can Tho in June 2018, was deflagged in October 2024 and has since been managed independently under the name Legacy Mekong. It occupies approximately 8 hectares and features 65 rooms, five pool villas, two restaurants, one lobby lounge, two outdoor swimming pools, a tennis court, a gym, and a spa. The resort will be rebranded as an Autograph Collection resort in Q2 2025, with improvements to the existing facilities. Additionally, 21 new villas and function facilities will open by the end of 2025.
Located on the private Con Au Islet on the Hau River, a tributary of the Mekong River, east of Can Tho's city center, the resort is accessible exclusively by a 5-minute speedboat ride from the mainland arrival pavilion, which is 3 km northeast of SH Can Tho. The resort is surrounded by lush tropical gardens and water scenery, with the arrival pavilion just a 5-minute drive from the city center and a 25-minute drive from Can Tho Airport.
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today's traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative - in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

**Additional Information**
**Job Number** 25111776
**Job Category** Sales & Marketing
**Location** Legacy Mekong Can Tho Autograph Collection Can Tho, Con Au Islet, Can Tho, 0, Viet Nam, 94912VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management
**HOTEL DESCRIPTION**
The resort, originally opened as Azerai Can Tho in June 2018, was deflagged in October 2024 and has since been managed independently under the name Legacy Mekong. It occupies approximately 8 hectares and features 65 rooms, five pool villas, two restaurants, one lobby lounge, two outdoor swimming pools, a tennis court, a gym, and a spa. The resort will be rebranded as an Autograph Collection resort in Q2 2025, with improvements to the existing facilities. Additionally, 21 new villas and function facilities will open by the end of 2025.
Located on the private Con Au Islet on the Hau River, a tributary of the Mekong River, east of Can Tho's city center, the resort is accessible exclusively by a 5-minute speedboat ride from the mainland arrival pavilion, which is 3 km northeast of SH Can Tho. The resort is surrounded by lush tropical gardens and water scenery, with the arrival pavilion just a 5-minute drive from the city center and a 25-minute drive from Can Tho Airport.
**POSITION SUMMARY**
Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales/tours. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly.
Assist management in training, evaluating, counseling, and motivating and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Ensure adherence to quality expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.
PREFERRED QUALIFICATIONS
Education: High school diploma or G.E.D. equivalent.
Related Work Experience: At least 1 year of related work experience.
Supervisory Experience: No supervisory experience.
License or Certification: None
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today's traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative - in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

**Additional Information**
**Job Number** 25097501
**Job Category** Sales & Marketing
**Location** Renaissance Hoi An Resort & Spa, Block 6, Phuoc Hai, Hoi An, Viet Nam, Viet Nam, 51300VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**Preferred:**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
- Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports Marriott's Customer Service Standards and hotel's Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
- Interfaces with regional marketing communications for regional and national promotions pull through.
- Performs other duties, as assigned, to meet business needs.
**Building Successful Relationships**
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
**Leadership**
- Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
- Develops sales goals and strategies and verifies alignment with the brand business strategy.
- Executes the sales strategy in order to meet individual booking goals for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
- Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Creates effective structures, processes, jobs and performance management systems are in place.
- Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
- Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
- Maintains an active list of the competition's best sales people and executes a recruitment and acquisition plan with HR.
- Supports tools and training resources to educate sales associates on winning catering solutions.
- Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
- Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
- Transfers functional knowledge and develops group sales skills of other discipline managers.
- Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
- Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We're looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

Job Summary:We are looking for an experienced and enthusiastic marketing professional to lead our added value strategy and campaigns for OMO, one of our biggest brands in Vietnam. The ideal candidate will have a proven track record of success in FMCG marketing, especially in the area of value-added promotions and shopper insights. You will be responsible for driving sales growth through innovative and impactful marketing initiatives that resonate with consumers and create brand love.Key Responsibilities:- Develop and execute the long-term OMO added value strategy, aligned with the overall brand vision and business objectives.- Collaborate with cross-functional teams, including product management, R&D, media planning, creative agencies, and sales, to design and implement effective value-added programs.- Analyze consumer trends, competitor activities, and market dynamics to identify opportunities for differentiation and growth.- Create compelling messaging and content that communicates the unique benefits of OMO's added value offers to consumers.- Drive execution of campaigns across multiple channels, including TVCs, digital advertising, social media, PR, events, and in-store activation.- Measure and evaluate the performance of all added value initiatives, using data and analytics to inform future strategies and optimize ROI.- Stay updated on industry developments and best practices in FMCG marketing, and apply them to continuously improve OMO's value proposition.Qualifications:- Bachelor's degree in Marketing or related field. MBA preferred.- At least 5 years of experience in FMCG marketing, preferably in a large multinational corporation.- Proven ability to develop and execute successful added value strategies that drive sales growth.- Strong understanding of consumer behavior, shopper insights, and market dynamics.- Excellent communication and presentation skills, both written and verbal.- Ability to work collaboratively within a team environment and build strong relationships with stakeholders at all levels.- Fluency in English is essential for this role.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Marketing
Job Type: Full time
Industry:

Location: Ho Chi Minh, Vietnam
JOB PURPOSE
Lead influencer marketing strategy, brand plans and agency management. Cultivate and manage critical 1:1 endorsement relationships with key influencers.
MAIN RESPONSIBILITIES
+ Develop and execute a comprehensive influencer marketing strategy aligned with the brand's overall marketing objectives, target audience, and budget. Includes events, trips, as needed.
+ Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
+ Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
+ Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
+ Understand and can engage in paid and earned community building.
+ Cultivate strong, long-term relationships with key influencers.
+ Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - but with a keen sense of what works in the space and how to be authentic, and how to collaborate with demand squad to ensure content is fit for channel
+ Understanding of paid media models and how to drive engaged reach at scale.
+ Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact.
+ Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
+ Oversee campaign execution, tracking progress, and ensuring deliverables are met on time and within budget.
+ Collaborate closely with the chosen influencer marketing agency, providing strategic direction, overseeing campaign execution, and ensuring alignment with brand objectives.
+ Oversee negotiation of and manage influencer contracts, ensuring negotiation, fair compensation, clear usage rights, brand safety, purpose and inclusion, and adherence to all relevant advertising regulations.
+ Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.
+ Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop.
+ Passionate about social and influence industries with an eye to test new strategies, ways of working (eg AI) and content formats
+ Ability to manage and brief an influencer agency
+ Understanding of social trend cycles, what works, what doesn't in content
+ Understanding of local market landscape and ability to work closely with PR to ensure we navigate effectively (eg choice of influencer, when to pause, how to communicate with creators etc.)
+ Leveraging knowledge /experience of diverse beauty needs and ability to react to the cultural landscape is a must.
+ Set and meet KPIs.
WHAT YOU NEED TO SUCEED
Experience
Minimum requirements:
+ Influencer Marketing: 6-8 years of proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
+ Campaign Management: Proven ability to plan, execute and manage influencer marketing campaigns from start to finish, including budget management and timeline adherence.
+ Relationship Building: Experience in building and nurturing strong relationships and long-term with influencers, agencies, and other relevant stakeholders.
Preferred Experience:
+ Agency Management: Experience collaborating with and overseeing external influencer marketing agencies, ensuring alignment with brand objectives.
+ Contract Negotiation: Familiarity with negotiating influencer contracts, usage rights, and campaign deliverables.
+ Data Analysis: Proficiency in using influencer marketing platforms and analytics tools to track campaign performance, measure ROI, and generate actionable insights to inform future strategies.
Other:
+ Strong Communication Skills: Excellent written and verbal communication skills for effective collaboration, negotiation, and presentation.
+ Relationship Management Skills: Ability to build rapport, maintain strong relationships, and navigate complex influencer dynamics.
+ Analytical Mindset: Data-driven approach to decision-making and a keen eye for identifying trends and measuring campaign effectiveness.
Skills
Strategic Thinking & Planning:
+ Strategic Influencer Marketing: Developing and executing comprehensive influencer marketing strategies aligned with overall brand objectives and target audience insights.
+ Campaign Planning: Designing and managing creative and impactful influencer campaigns across different platforms and formats (e.g., unboxing, tutorials, reviews) ensuring brand consistency and impactful storytelling.
+ Target Audience Understanding: Deep knowledge of the brand's target audience and the ability to identify influencers who resonate with them.
+ Trend Awareness: Staying abreast of emerging influencer trends, platforms, and best practices within the beauty industry.
+ Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Relationship Management & Communication:
+ Influencer Relationship Building: Nurturing strong, authentic relationships with key influencers in the beauty space.
+ Relationship Management Tools: Experience with influencer marketing platforms and CRM systems for managing relationships and campaigns.
+ Negotiation & Communication: Excellent communication and negotiation skills for securing partnerships, finalizing contracts, and managing expectations.
+ Agency Management: Effectively collaborating with and overseeing external influencer marketing agencies to maximise campaign reach and efficiency.
+ Briefing & Collaboration: Clearly communicating campaign objectives, deliverables, and brand guidelines to influencers and agencies.
Operational & Analytical Skills:
+ Campaign Management: Overseeing all aspects of influencer campaigns, from outreach and contracting to content approval and performance tracking.
+ Budget Management: Allocating and managing influencer marketing budgets effectively.
+ Performance Measurement & Reporting: Tracking campaign performance, analyzing data, and generating insightful reports to demonstrate ROI.
+ Contract & Legal Knowledge: Familiarity with influencer agreements, usage rights, FTC guidelines and relevant advertising regulations to ensure compliance and mitigate risks.
+ Creative Eye: Ability to identify visually appealing, engaging content that aligns with the brand aesthetic and resonates with the target audience.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Marketing
Job Type: Full time
Industry:

**ABOUT ABBOTT**
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**_MAIN PURPOSE OF ROLE_**
Responsible for managing the plan contributing to the organization turnover on topline. Drive annual planning and cross-functional execution of brand strategies and key initiatives. Influence positive business results using ANI's products, processes and organizational resources; leveraging category, marketplace and macroeconomic factors that impact business performance. Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics. Understand, manage, and advise P&L implications of marketing decisions including sku, channel, and marketing mix.
**_MAIN RESPONSIBILITIES_**
**Strategic Planning**
- Develop local insights and connection tasks that bring global brand strategies to life. Develop local execution in line with brand campaign guidelines.
- Positioning portfolio to meet changing needs of markets, consumers, and business objectives
- Developing short and long term strategic insights and opportunities from trend drivers and analyses
- Establishing strategies for creation of line extensions and new products
- Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
**Brand plan execution**
- Identify impact of market forces and address knowledge gaps to shape go-to-market strategy.
- Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
- Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets
- Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
- Interpret research findings and draw appropriate insight based on the results
- Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content
- Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches
- Monitor and report on the productivity of marketing plans and projects
- Achieve forecast accuracy and new products launch KPI targets
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Review complaints and suggestions relating to assigned products and develop action plans to address them
- Maintain compliance with required promotional practice.
**Financial management**
- Responsible for brand budget and monthly gaiting. Formulate forecast assumptions based on data and align cross-functional teams. Manage A&P budget xxx
**People development**
- Involve providing guidance and support to individuals throughout their development journey at Abbott
- Foster a culture of continuous learning and development within the organization
- Create development plans to groom future leaders, and ensure a pipeline of skilled individuals to fill critical roles
- Facilitate the growth, learning, and overall development of individuals within organizations
**Others**
- Work with internal teams to optimize programming. Manage risk related to major policy changes.
**_SUPERVISORY RESPONSIBILITIES_**
- Supervise Senior Brand Manager and Brand Manager, Marketing Manager
**_MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_**
**_Work_** **_Experience_**
Minimum 10 years
+ Work experience with reputed MNC organizations. Medical marketing experience will be an added advantage
+ Experience in handling ATL/Media/Consumer research. New product launch experience will be a plus
+ Proven track record for designing, implementing and tracking impact of creative marketing programs through sale force
**_Education_**
Bachelor
+ Business or Marketing degree with MBA strongly preferred
**_CORE Skills Required_**
_Professional Skill_
+ Delegating responsibility
+ Persuasiveness/sales ability
+ Organization and planning skills
_Behavioral / Leadership Skill_
+ Excellent interpersonal skills
+ Self-starter, aggressive for constant improvements
+ Time management skills
_Language Skill_
+ Good command of English
_Computer Skill_
+ MS Office
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email

This role is focused on the development of our digital customer experience in terms of providing expertise and consultation, leading the development teams and collaborating with internal and external stakeholders to ensure customer value is provided with each release. Manages specific large projects as assigned by the Senior Director; taking these projects from fact gathering through project design to completion. Key contributor to sales/retention efforts in terms of expertise and demonstrating the end customer experience.
**Position Responsibilities**
+ Design and deliver the overall Acquisition, Engagement, and CRM strategy.
+ Build a robust Digital Acquisition capability underpinned by digital marketing, lead nurturing, cross-selling/upselling to help connect prospective and existing customers with Manulife agents.
+ Build a robust Engagement capability underpinned by marketing automation and advanced analytics capabilities to operationalize personalized and relevant outreach to existing customers and distributors to driver higher engagement.
+ Manage digital marketing activity to ensure key ROI thresholds are being met.
+ Own our Public Website (PWS), and marketing automation platforms and deliver continuous enhancements to improve performance and experience.
+ Drive continued thought leadership on acquisition and engagement across the organization.
+ Work closely with regional and local stakeholders on initiative co-creation and delivery
+ Overall budget and KPI management for the above responsibilities including management of various agency partners
+ Collaborate with GPMSS team to execute SEO and performance marketing to maximize organic leads as well as paid leads.
**Required Qualifications:**
+ Bachelor's or Master's degree in Business Administration, Marketing or Digital Marketing
+ A results-driven professional with minimum 8 years in a marketing leadership role, with experience in evaluating and implementing initiatives to meet the organization's strategic objectives.
+ Experience in Growth/Digital Marketing across multiple facets such as paid advertising, SEO and platform management in consumer finance/insurance industry
+ Experience in CRM/ Marketing Automation platforms
+ Experience in designing and implementing cross selling, upselling campaigns.
+ Understanding of statistical methods to facilitate targeting, segmentation, revenue generation, retention and marketing campaigns.
**Preferred Qualifications:**
+ Understanding of Journey mapping, UX and UI design principles and best practices
+ Experience of managing and delivering results with third party vendors
+ Experience working in a shared service, delivery practice, COE or customer consulting
+ Experience working with Agile methods
**When you join our team**
+ We'll empower you to learn and grow the career you want
+ We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words
+ As part of our global team, we'll support you in shaping the future you want to see
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.
Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a .
**Modalidades de Trabajo**
En la oficina

**Additional Information**
**Job Number** 25111948
**Job Category** Sales & Marketing
**Location** Le Meridien Saigon, 3C Ton Duc Thang Street, Ho Chi Minh City, Viet Nam, Viet Nam,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.
OR
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**CORE WORK ACTIVITIES**
**Managing Marketing Communications Activities**
- Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOM in the planning of all mailing activities, and oversees their execution.
- Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
- Prepares on a timely basis the monthly sales & marketing "communications" report.
- Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
- Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
- Supervises operations of the in-house art department.
- Monitors activities of competitor hotels and trends within the industry.
**Managing Public Relations Activities**
- Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
- Prepares press releases for appropriate targeted media, locally, regionally and internationally.
- Works closely with the corporate and international press offices on developing story angles.
- Plays a key role in community and government relations as well as VIP handling.
- Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
- Creates and organizes press promotional activities.
- Participates in the press events/trips organized by the regional PR offices as required.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and kept up-to-date.
**Managing Advertising Activities**
- Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
- Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
- Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
- Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
- Monitors and maintains media schedules as well as prompt settlement of accounts.
**Managing Direct Marketing Activities**
- Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
- Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
- Maintains budget control.
**Manages Collateral**
- Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
- Ensures hotel information is updated regularly on the internet/intranet.
- Supervises the production and quality of all displays and temporary signage in hotel public areas.
- Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
- Supervises the in-house graphic designer and/or print shop.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We're looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.