580 Brand Leader jobs in Vietnam
Beauty Product Marketing Manager
60000 Phan Thiet, Binh Thuan
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Posted today
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Job Description
Our client is seeking a dynamic Beauty Product Marketing Manager to lead the strategic marketing efforts for our diverse beauty and wellness portfolio. This hybrid role offers the flexibility to work remotely combined with essential in-office collaboration, providing a balanced approach to campaign development and market engagement, particularly focusing on the **Phan Thiet, Binh Thuan** market.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
Qualifications:
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
- Develop and implement integrated marketing plans for beauty and wellness products.
- Conduct market research, competitor analysis, and consumer insight gathering.
- Manage product positioning, messaging, and brand identity.
- Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and paid advertising.
- Collaborate with sales teams to develop effective sales support materials and strategies.
- Manage marketing budgets and track campaign performance against key metrics (ROI, brand awareness, sales).
- Work closely with product development and R&D teams on new product launches.
- Build and maintain relationships with influencers, media, and retail partners.
- Analyze market trends and identify new opportunities for growth and innovation.
- Lead and mentor a team of marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in marketing, with a significant focus on the beauty or wellness industry.
- Proven track record of developing and executing successful marketing campaigns, especially for product launches.
- Strong understanding of digital marketing channels, social media marketing, and e-commerce.
- Excellent analytical, strategic thinking, and project management skills.
- Experience with marketing automation tools and CRM systems.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a hybrid environment, managing remote and in-office responsibilities.
- Creative and results-oriented mindset.
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
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0
FMCG Product Marketing Manager
60000 Phan Thiet, Binh Thuan
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Posted 1 day ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and innovative Product Marketing Manager to join their team. This role offers flexibility with a hybrid work arrangement, allowing you to contribute significantly while maintaining a work-life balance in or around Phan Thiet, Binh Thuan, VN . You will be responsible for developing and executing comprehensive product marketing strategies to drive brand growth and market share. Your primary duties will include conducting market research, analyzing consumer trends, and identifying new product opportunities. You will work closely with product development, sales, and advertising teams to ensure the successful launch and ongoing marketing of our product portfolio. Key responsibilities involve creating compelling marketing campaigns, managing product positioning, and developing go-to-market strategies. You will also be responsible for setting product pricing, managing promotional activities, and measuring the effectiveness of marketing initiatives. The ideal candidate will have a deep understanding of the FMCG market and consumer behavior. Strong analytical, communication, and project management skills are essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required. A Master's degree in Business Administration (MBA) with a specialization in marketing is a plus. A minimum of 7 years of experience in product marketing, preferably within the FMCG sector, is essential. Proven experience in developing successful marketing plans and campaigns is required. If you are a creative marketer with a passion for consumer brands and are looking to make a significant impact, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
1
Remote FMCG Product Marketing Manager
60000 Hoi An
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Our client is looking for a dynamic and results-oriented FMCG Product Marketing Manager to join their fully remote team. This role is crucial in driving the success of our fast-moving consumer goods portfolio by developing and executing comprehensive marketing strategies. You will be responsible for understanding market trends, consumer insights, and competitive landscapes to identify new product opportunities and enhance existing product lines. Key responsibilities include developing product positioning, crafting compelling marketing messages, and creating integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. You will collaborate closely with cross-functional teams, including sales, product development, and R&D, to ensure successful product launches and sustained market growth. This role requires a deep understanding of the FMCG sector and a proven track record in product marketing. You will manage marketing budgets, track campaign performance, and provide regular reports on key metrics and ROI. The ability to analyze data and translate insights into actionable strategies is essential. Experience with brand management, go-to-market strategies, and consumer behavior analysis will be highly valued. This is a fully remote position, offering the flexibility to work from anywhere. We are seeking a proactive individual with excellent communication and interpersonal skills, who can thrive in a virtual environment and drive impactful marketing initiatives for our diverse range of products. If you are passionate about building brands and connecting with consumers, this is the perfect opportunity for you to make a significant impact in the FMCG industry.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager - FMCG
800000 Phan Thiet, Binh Thuan
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Posted today
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Job Description
Our client is a leading Fast-Moving Consumer Goods (FMCG) company with a portfolio of beloved brands, seeking a strategic and creative Senior Product Marketing Manager to join their fully remote marketing department. This role is crucial for driving the go-to-market strategy for new and existing products, understanding consumer needs, and translating insights into successful marketing campaigns. You will work collaboratively with cross-functional teams to ensure product-market fit and achieve ambitious growth objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for assigned FMCG categories.
- Conduct market research, consumer insights analysis, and competitive landscape reviews to identify market opportunities and challenges.
- Define product positioning, messaging, and value propositions for target consumer segments.
- Create compelling marketing collateral, including product launch plans, sales enablement materials, and digital content.
- Collaborate with R&D, sales, and supply chain teams to ensure successful product development and commercialization.
- Manage product life cycles, including planning for product enhancements, line extensions, and end-of-life strategies.
- Analyze campaign performance and market data to optimize marketing efforts and measure ROI.
- Present marketing plans and results to senior leadership and key stakeholders.
- Stay abreast of the latest FMCG market trends, consumer behaviors, and marketing best practices.
- Manage marketing budgets effectively for assigned product lines.
This advertiser has chosen not to accept applicants from your region.
3
Remote FMCG Product Marketing Manager
53000 Thuy Van
WhatJobs
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Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is searching for an innovative and strategic Remote FMCG Product Marketing Manager to drive the success of their product lines. This fully remote role offers the unique opportunity to shape brand perception and market strategy from anywhere. You will be instrumental in developing and executing comprehensive marketing plans, conducting market research, and identifying new growth opportunities within the competitive FMCG landscape.
Key responsibilities include defining product positioning and messaging, managing product launches from concept to consumer, and analyzing market trends and competitor activities to inform strategy. You will work closely with sales, R&D, and supply chain teams to ensure seamless product execution and customer satisfaction. Developing and managing marketing budgets, tracking campaign performance, and optimizing marketing spend will be integral to your role. You will leverage digital marketing channels, social media, and content creation to build brand awareness and drive consumer engagement. Exceptional communication and presentation skills are required to effectively collaborate with remote teams and present findings to senior management.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in product marketing, specifically within the FMCG sector. Proven success in developing and executing impactful marketing campaigns, coupled with strong analytical skills and a deep understanding of consumer behavior, is essential. Experience with digital marketing tools, CRM systems, and market research methodologies is required. You should be a creative thinker with a passion for brands and a track record of driving product growth. The ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote environment is critical. This is an exciting opportunity to make a significant impact on a leading FMCG brand.
Key responsibilities include defining product positioning and messaging, managing product launches from concept to consumer, and analyzing market trends and competitor activities to inform strategy. You will work closely with sales, R&D, and supply chain teams to ensure seamless product execution and customer satisfaction. Developing and managing marketing budgets, tracking campaign performance, and optimizing marketing spend will be integral to your role. You will leverage digital marketing channels, social media, and content creation to build brand awareness and drive consumer engagement. Exceptional communication and presentation skills are required to effectively collaborate with remote teams and present findings to senior management.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in product marketing, specifically within the FMCG sector. Proven success in developing and executing impactful marketing campaigns, coupled with strong analytical skills and a deep understanding of consumer behavior, is essential. Experience with digital marketing tools, CRM systems, and market research methodologies is required. You should be a creative thinker with a passion for brands and a track record of driving product growth. The ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote environment is critical. This is an exciting opportunity to make a significant impact on a leading FMCG brand.
This advertiser has chosen not to accept applicants from your region.
4
Remote Product Marketing Manager (FMCG)
600000 Pleiku, Gia Lai
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Posted today
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Job Description
Our client is seeking a strategic and results-oriented Remote Product Marketing Manager to lead marketing efforts for their Fast-Moving Consumer Goods (FMCG) portfolio. This fully remote position involves developing and executing comprehensive product marketing strategies to drive brand awareness, market penetration, and sales growth. You will be responsible for understanding market dynamics, consumer needs, and competitive landscapes to position our products effectively.
Key Responsibilities:
Qualifications:
This is an exceptional opportunity for a seasoned marketer to drive the success of FMCG brands remotely, impacting the company's growth trajectory and market presence.
Key Responsibilities:
- Develop and implement go-to-market strategies for new and existing FMCG products.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define product positioning and messaging that resonates with target audiences.
- Create compelling marketing collateral, including sales presentations, product datasheets, and campaign materials.
- Collaborate with cross-functional teams, including product development, sales, and digital marketing.
- Manage product launch plans and ensure successful execution.
- Develop and execute integrated marketing campaigns across various channels (digital, social media, PR, trade shows).
- Track and analyze marketing campaign performance, reporting on key metrics and ROI.
- Gather consumer insights through various research methods to inform product development and marketing strategies.
- Manage marketing budgets and allocate resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Proven experience in product marketing, preferably within the FMCG sector.
- Strong understanding of marketing principles, branding, and consumer behavior.
- Demonstrated success in developing and executing successful go-to-market strategies.
- Excellent analytical and strategic thinking skills.
- Proficiency in marketing analytics tools and CRM software.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a remote, cross-functional team environment.
- Project management skills and the ability to manage multiple priorities.
- Creativity and a data-driven approach to marketing.
This is an exceptional opportunity for a seasoned marketer to drive the success of FMCG brands remotely, impacting the company's growth trajectory and market presence.
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Marketing Manager (FMCG)
10000 An Cu, An Giang
WhatJobs
Posted today
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and innovative Senior Product Marketing Manager to join our dynamic, fully remote team. This role is critical in driving the growth and success of our product portfolio by developing and executing impactful marketing strategies. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and proven experience in product launch and brand management. You will lead marketing initiatives from a remote location, influencing national and international markets. You will be responsible for developing and implementing comprehensive go-to-market strategies for new and existing products, including market research, consumer insights, and competitive analysis. This involves defining product positioning, messaging, and value propositions to resonate with target audiences. You will collaborate closely with product development, sales, and creative teams to ensure cohesive and effective marketing campaigns across all channels, including digital, social media, ATL, and BTL activities. Managing product launches, from planning to execution and post-launch analysis, will be a key responsibility. You will also monitor market trends, analyze sales performance, and provide data-driven recommendations for product optimization and marketing plan adjustments. Budget management for marketing activities and leading a team of marketing professionals are also within your purview. Developing innovative marketing campaigns that drive brand awareness and sales is essential. Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for FMCG products.
- Conduct market research, consumer insights analysis, and competitive landscape assessment.
- Define product positioning, messaging, and unique selling propositions (USPs).
- Lead product launches, including planning, execution, and post-launch evaluation.
- Manage integrated marketing campaigns across digital, social media, ATL, and BTL channels.
- Collaborate with product development, sales, and creative teams to ensure alignment.
- Analyze sales data and market performance to identify opportunities and recommend actions.
- Manage marketing budgets and allocate resources effectively.
- Develop and maintain strong brand presence and consumer engagement.
- Stay abreast of industry trends and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of progressive experience in product marketing within the FMCG sector.
- Proven success in launching new products and managing product portfolios.
- Deep understanding of consumer behavior and market dynamics in the FMCG industry.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated leadership experience and ability to manage cross-functional teams.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Ability to work independently and thrive in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
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6
Remote FMCG Product Marketing Manager
070000 Nam Dinh , Nam Dinh
WhatJobs
Posted 2 days ago
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Job Description
Our client is actively seeking a strategic and creative Remote FMCG Product Marketing Manager to spearhead the marketing efforts for their innovative product lines. This role is entirely remote, empowering you to drive brand growth and consumer engagement from anywhere. You will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive sales, and foster customer loyalty within the fast-moving consumer goods sector. This position requires a deep understanding of consumer behavior, market trends, and effective marketing tactics.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of success in FMCG product marketing. Strong analytical skills, strategic thinking abilities, and a creative mindset are essential. Excellent communication, presentation, and project management skills are also required. You must be a self-starter, comfortable working independently in a remote setting, and adept at managing multiple priorities simultaneously. A passion for consumer brands and a drive to deliver exceptional results are key. Join our client and play a pivotal role in shaping the future of their FMCG brands.
Key responsibilities include:
- Developing and implementing integrated marketing plans for new and existing FMCG products.
- Conducting market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and threats.
- Crafting compelling product positioning, messaging, and value propositions tailored to target audiences.
- Managing the product lifecycle from ideation to launch and post-launch analysis.
- Collaborating with cross-functional teams, including product development, sales, and creative agencies, to ensure aligned execution.
- Overseeing the development and execution of digital marketing campaigns, including social media, email marketing, content marketing, and paid advertising.
- Managing marketing budgets and ensuring optimal return on investment (ROI) for all marketing activities.
- Analyzing campaign performance, tracking key metrics, and providing actionable insights for continuous improvement.
- Developing and maintaining strong relationships with key stakeholders, including retail partners and influencers.
- Staying updated on industry best practices, emerging trends, and consumer preferences in the FMCG market.
- Creating persuasive marketing materials, including presentations, brochures, and digital assets.
- Leading and inspiring a team (if applicable) to achieve marketing objectives.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of success in FMCG product marketing. Strong analytical skills, strategic thinking abilities, and a creative mindset are essential. Excellent communication, presentation, and project management skills are also required. You must be a self-starter, comfortable working independently in a remote setting, and adept at managing multiple priorities simultaneously. A passion for consumer brands and a drive to deliver exceptional results are key. Join our client and play a pivotal role in shaping the future of their FMCG brands.
This advertiser has chosen not to accept applicants from your region.
7
FMCG Product Marketing Specialist
60000 Pleiku, Gia Lai
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Posted today
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Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-driven Product Marketing Specialist to join their innovative marketing team. This position offers a hybrid work model, combining strategic remote planning with essential in-person collaboration. You will be responsible for developing and executing comprehensive product marketing strategies for a portfolio of exciting FMCG brands. Your core duties will include market research, identifying consumer insights, and analyzing competitor activities to inform product positioning and messaging. You will collaborate closely with product development, sales, and creative teams to launch new products and support existing ones. Creating compelling marketing collateral, digital content, and promotional materials to drive brand awareness and sales will be a key responsibility. You will also manage product launch campaigns, track market performance, and provide regular reports on key metrics. The ideal candidate will possess a strong understanding of the FMCG landscape, excellent analytical skills, and a creative approach to marketing. Proven experience in product marketing, brand management, or a related field is required. Strong communication and presentation skills are essential for effectively conveying product value propositions. This is an excellent opportunity to make a significant impact on brand growth and market penetration within a fast-paced and dynamic industry. Join a team that values creativity, collaboration, and a passion for consumer products.
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Executive
Ho Chi Minh City
FireGroup Technology
Posted today
Job Viewed
Job Description
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Conduct market research to understand products, customers, and competitors.
- Oversee customer response. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas.
- Define product value propositions, messaging and differentiation. Establish user personas, and the user journey map.
- Plan the product’s go-to-market strategy.
- Oversee the creation of content about the product. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
- Promote a product’s continuous value and encourage users to get the full
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
- CLB thể thao
from the product.
- Develop plans for growth campaigns.
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Solid knowledge of product marketing and product management
- Outstanding project management skills and ability to work with multiple stakeholders
- Experience in e-commerce andSAAS
- Proficient in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí
Trung cấp - Nghề
Không yêu cầu
(Mức lương: Thỏa thuận)
- Conduct market research to understand products, customers, and competitors.
- Oversee customer response. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas.
- Define product value propositions, messaging and differentiation. Establish user personas, and the user journey map.
- Plan the product’s go-to-market strategy.
- Oversee the creation of content about the product. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
- Promote a product’s continuous value and encourage users to get the full
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
- CLB thể thao
from the product.
- Develop plans for growth campaigns.
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Solid knowledge of product marketing and product management
- Outstanding project management skills and ability to work with multiple stakeholders
- Experience in e-commerce andSAAS
- Proficient in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí
Trung cấp - Nghề
Không yêu cầu
This advertiser has chosen not to accept applicants from your region.
9