97 Brand Promotion jobs in Vietnam
Global Product Marketing Strategy
Ho Chi Minh City
Red Orange LLC
Posted today
Job Viewed
Job Description
**Working location**: Ho Chi Minh city
- **Salary**: $8000 (plus housing allowance, taxi card and other benefits)
- **Report to** the GSP Head
**Responsibility**
- Setting up the seven categories' mid-short term goal & strategy (1-3 years) for/with countries in the APAC-EU division based on the company's mid-long term direction
- Prioritize the strategies and set up the action plan by category, considering each market's dynamics(competitor/channel/consumer) and the company's competency
- Get resources to execute the actions from HQ based on clear priorities and action plans
- Provide category-related business input to inform the business goal-setting process and take responsibility for the delivery of business results, following engagement in the goal-setting process
- Develop and implement a pipeline of regional category initiatives and opportunities (Innovation/Investment/new market entry)
- Establish/Elaborate product & technology roadmap relevant for a region in collaboration with each country and relevant V/Cs
- Develop a new market entry plan based on local market understanding
- Responsible for C2C business model deployment and setting up an efficient process for C2C
- Lead C2C product expansion and collaborate with other regions for cross-regional C2C initiatives
- Be involved in the country's new investment decision-making, such as capital expenditure
- Monitor and support global product/category performance
- Track performance and manage course-correction
- Joint responsibility of Sales/GP
**Job Requirement**
- 5-10 years of experience in marketing or strategy development in an FMCG company
- Has a solid track record in setting up the strategy from scratch and direct implementation leading various value chains (production, R&D, procurement, Etc.)
- Able to think strategically and catch market insight quickly based on market/consumer analysis
- Strong business acumen and planning skills
- New Product Development and portfolio optimization
- Advertisement & Promotion
- Fluent in English
- Has strong leadership skills, is highly self-motivated and result-driven
- Excellent written and verbal communication skills
- Good at building strategic network
- Career as a Brand Manager/ Product Manager in a food company
- Demonstrated business experience and success in Southeast Asia, Europe, and Australia
- Ability to speak another foreign language a plus: Chinese, Vietnamese, German, Indonesian, Thai
- Ability to travel
**Benefits**
- Competitive salary
- Health Insurance
- Working Tools
- Company Membership Card
**Salary**: 188,000,000₫ per month
- **Salary**: $8000 (plus housing allowance, taxi card and other benefits)
- **Report to** the GSP Head
**Responsibility**
- Setting up the seven categories' mid-short term goal & strategy (1-3 years) for/with countries in the APAC-EU division based on the company's mid-long term direction
- Prioritize the strategies and set up the action plan by category, considering each market's dynamics(competitor/channel/consumer) and the company's competency
- Get resources to execute the actions from HQ based on clear priorities and action plans
- Provide category-related business input to inform the business goal-setting process and take responsibility for the delivery of business results, following engagement in the goal-setting process
- Develop and implement a pipeline of regional category initiatives and opportunities (Innovation/Investment/new market entry)
- Establish/Elaborate product & technology roadmap relevant for a region in collaboration with each country and relevant V/Cs
- Develop a new market entry plan based on local market understanding
- Responsible for C2C business model deployment and setting up an efficient process for C2C
- Lead C2C product expansion and collaborate with other regions for cross-regional C2C initiatives
- Be involved in the country's new investment decision-making, such as capital expenditure
- Monitor and support global product/category performance
- Track performance and manage course-correction
- Joint responsibility of Sales/GP
**Job Requirement**
- 5-10 years of experience in marketing or strategy development in an FMCG company
- Has a solid track record in setting up the strategy from scratch and direct implementation leading various value chains (production, R&D, procurement, Etc.)
- Able to think strategically and catch market insight quickly based on market/consumer analysis
- Strong business acumen and planning skills
- New Product Development and portfolio optimization
- Advertisement & Promotion
- Fluent in English
- Has strong leadership skills, is highly self-motivated and result-driven
- Excellent written and verbal communication skills
- Good at building strategic network
- Career as a Brand Manager/ Product Manager in a food company
- Demonstrated business experience and success in Southeast Asia, Europe, and Australia
- Ability to speak another foreign language a plus: Chinese, Vietnamese, German, Indonesian, Thai
- Ability to travel
**Benefits**
- Competitive salary
- Health Insurance
- Working Tools
- Company Membership Card
**Salary**: 188,000,000₫ per month
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing Strategy Lead
630000 Phan Thiet, Binh Thuan
WhatJobs
Posted today
Job Viewed
Job Description
WhatJobs is actively recruiting a forward-thinking Digital Marketing Strategy Lead for a fully remote opportunity. This role is crucial in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth for our clients. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. Your expertise will be vital in analyzing market trends, identifying target audiences, and creating data-driven marketing plans. You will manage campaign performance, optimize budgets, and ensure maximum ROI. The ideal candidate has a deep understanding of the digital marketing ecosystem, proven success in developing and implementing growth-focused strategies, and strong analytical skills. Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is required. Exceptional communication and presentation skills are necessary to articulate strategies and results to stakeholders. We are looking for a proactive, creative, and results-oriented individual who thrives in a remote, collaborative environment. You should be adept at managing multiple projects, working autonomously, and staying ahead of the curve in the ever-evolving digital marketing landscape. Join our team and lead the charge in digital innovation.
This advertiser has chosen not to accept applicants from your region.
1
Senior Marketing Strategy Manager
60000 Pleiku, Gia Lai
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Senior Marketing Strategy Manager to lead our marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, a deep understanding of market dynamics, and a passion for driving business growth. Your responsibilities will include conducting market research and competitive analysis, identifying target audiences, and developing comprehensive marketing plans that align with business objectives. You will oversee the implementation of various marketing campaigns across digital and traditional channels, including content marketing, social media marketing, SEO/SEM, email marketing, and public relations. Measuring and reporting on the performance of marketing campaigns, analyzing key metrics, and providing actionable insights for optimization will be critical. You will also be responsible for managing marketing budgets, collaborating with cross-functional teams (sales, product development), and staying abreast of the latest marketing trends and technologies. This role requires exceptional analytical, creative, and communication skills. You should be adept at translating complex data into clear strategies and compelling campaigns. We are looking for a self-starter who can thrive in a remote work environment, manage multiple projects simultaneously, and demonstrate strong leadership capabilities. Your ability to adapt strategies based on performance data and market feedback will be essential for success. Responsibilities:
- Develop and implement data-driven marketing strategies.
- Conduct market research, customer segmentation, and competitive analysis.
- Create integrated marketing plans across multiple channels.
- Oversee the execution of marketing campaigns (digital and traditional).
- Manage and optimize digital marketing efforts (SEO, SEM, social media, email).
- Analyze marketing campaign performance and report on key metrics.
- Manage marketing budgets and ensure ROI.
- Collaborate with sales and product teams to align marketing efforts.
- Identify new marketing opportunities and emerging trends.
- Develop and maintain brand consistency across all marketing materials.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in marketing strategy and campaign management.
- Proven experience in digital marketing channels (SEO, SEM, Social Media, Content).
- Strong analytical skills and experience with marketing analytics tools.
- Excellent understanding of market research and competitive analysis.
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage projects in a remote setting.
- Experience in budget management and forecasting.
This advertiser has chosen not to accept applicants from your region.
2
Dhg - Marketing Strategy Manager
Ho Chi Minh City
NavigosSearch
Posted today
Job Viewed
Job Description
**What We Can Offer**:
Report to Marketing Director
Creates marketing strategies to launch and market new products
Uses customer feedback to ensure client satisfaction
- Forecasts market trends
- Provides analysis and recommendations to the marketing and communications team
- Helps shape the brand positioning and narrative while targeting the proper audience
- Analyzes sales and marketing key performance indicators
- Ensures marketing strategies align with overall business strategy
**Job Requirements**:
- Strengthen the creation and maintenance of relationships with partners related to the department's operations, consistent with the department's plan and within the assigned scope of management
- Graduated from University related to Economics (major in Business Administration, Foreign Trade, Marketing, Pharmacy and other majors suitable for the job)
- Knowledge and experience of Human Management and Marketing
- Knowledge of Pharmaceutical, Nutrition, Bidding, Tendering and hospital channels
- Knowledge of products and industry characteristics
- Have basic understanding of ISO 9001: 2000, GMP, GPP, GDP
- 3-5 experience in a similar position. Knowledge of the market and direction of business strategy
**Job Locations**:
- Ho Chi Minh
Report to Marketing Director
Creates marketing strategies to launch and market new products
Uses customer feedback to ensure client satisfaction
- Forecasts market trends
- Provides analysis and recommendations to the marketing and communications team
- Helps shape the brand positioning and narrative while targeting the proper audience
- Analyzes sales and marketing key performance indicators
- Ensures marketing strategies align with overall business strategy
**Job Requirements**:
- Strengthen the creation and maintenance of relationships with partners related to the department's operations, consistent with the department's plan and within the assigned scope of management
- Graduated from University related to Economics (major in Business Administration, Foreign Trade, Marketing, Pharmacy and other majors suitable for the job)
- Knowledge and experience of Human Management and Marketing
- Knowledge of Pharmaceutical, Nutrition, Bidding, Tendering and hospital channels
- Knowledge of products and industry characteristics
- Have basic understanding of ISO 9001: 2000, GMP, GPP, GDP
- 3-5 experience in a similar position. Knowledge of the market and direction of business strategy
**Job Locations**:
- Ho Chi Minh
This advertiser has chosen not to accept applicants from your region.
3
Marketing Manager - Brand Strategy
58000 Nam Dinh , Nam Dinh
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic consumer goods company, is seeking a strategic and results-oriented Marketing Manager to lead brand development and marketing initiatives in Nam Dinh, Nam Dinh, VN . This role requires a deep understanding of consumer behavior, market trends, and effective marketing communication strategies to build and strengthen brand presence. The ideal candidate will be a creative thinker with strong analytical capabilities.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with company objectives and brand positioning.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Manage brand portfolio, ensuring consistent brand messaging and visual identity across all platforms.
- Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
- Collaborate with sales, product development, and design teams to ensure integrated marketing efforts.
- Manage the marketing budget, allocating resources effectively to maximize ROI.
- Analyze marketing campaign performance and provide actionable recommendations for optimization.
- Lead and mentor junior marketing staff.
- Stay updated on emerging marketing technologies and best practices.
- Manage relationships with external agencies and partners.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in marketing, with a proven track record in brand management and strategy.
- Strong understanding of marketing principles, including digital marketing, content marketing, and traditional advertising.
- Experience in the FMCG sector is highly desirable.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and marketing analytics platforms.
- Strong leadership, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative and innovative approach to marketing challenges.
- Fluency in Vietnamese and English.
This advertiser has chosen not to accept applicants from your region.
4
Beauty Product Marketing Manager
60000 Phan Thiet, Binh Thuan
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a dynamic Beauty Product Marketing Manager to lead the strategic marketing efforts for our diverse beauty and wellness portfolio. This hybrid role offers the flexibility to work remotely combined with essential in-office collaboration, providing a balanced approach to campaign development and market engagement, particularly focusing on the **Phan Thiet, Binh Thuan** market.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
Qualifications:
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
- Develop and implement integrated marketing plans for beauty and wellness products.
- Conduct market research, competitor analysis, and consumer insight gathering.
- Manage product positioning, messaging, and brand identity.
- Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and paid advertising.
- Collaborate with sales teams to develop effective sales support materials and strategies.
- Manage marketing budgets and track campaign performance against key metrics (ROI, brand awareness, sales).
- Work closely with product development and R&D teams on new product launches.
- Build and maintain relationships with influencers, media, and retail partners.
- Analyze market trends and identify new opportunities for growth and innovation.
- Lead and mentor a team of marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in marketing, with a significant focus on the beauty or wellness industry.
- Proven track record of developing and executing successful marketing campaigns, especially for product launches.
- Strong understanding of digital marketing channels, social media marketing, and e-commerce.
- Excellent analytical, strategic thinking, and project management skills.
- Experience with marketing automation tools and CRM systems.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a hybrid environment, managing remote and in-office responsibilities.
- Creative and results-oriented mindset.
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
This advertiser has chosen not to accept applicants from your region.
5
FMCG Product Marketing Specialist
60000 Pleiku, Gia Lai
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-driven Product Marketing Specialist to join their innovative marketing team. This position offers a hybrid work model, combining strategic remote planning with essential in-person collaboration. You will be responsible for developing and executing comprehensive product marketing strategies for a portfolio of exciting FMCG brands. Your core duties will include market research, identifying consumer insights, and analyzing competitor activities to inform product positioning and messaging. You will collaborate closely with product development, sales, and creative teams to launch new products and support existing ones. Creating compelling marketing collateral, digital content, and promotional materials to drive brand awareness and sales will be a key responsibility. You will also manage product launch campaigns, track market performance, and provide regular reports on key metrics. The ideal candidate will possess a strong understanding of the FMCG landscape, excellent analytical skills, and a creative approach to marketing. Proven experience in product marketing, brand management, or a related field is required. Strong communication and presentation skills are essential for effectively conveying product value propositions. This is an excellent opportunity to make a significant impact on brand growth and market penetration within a fast-paced and dynamic industry. Join a team that values creativity, collaboration, and a passion for consumer products.
This advertiser has chosen not to accept applicants from your region.
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6
FMCG Product Marketing Manager
60000 Phan Thiet, Binh Thuan
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and innovative Product Marketing Manager to join their team. This role offers flexibility with a hybrid work arrangement, allowing you to contribute significantly while maintaining a work-life balance in or around Phan Thiet, Binh Thuan, VN . You will be responsible for developing and executing comprehensive product marketing strategies to drive brand growth and market share. Your primary duties will include conducting market research, analyzing consumer trends, and identifying new product opportunities. You will work closely with product development, sales, and advertising teams to ensure the successful launch and ongoing marketing of our product portfolio. Key responsibilities involve creating compelling marketing campaigns, managing product positioning, and developing go-to-market strategies. You will also be responsible for setting product pricing, managing promotional activities, and measuring the effectiveness of marketing initiatives. The ideal candidate will have a deep understanding of the FMCG market and consumer behavior. Strong analytical, communication, and project management skills are essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required. A Master's degree in Business Administration (MBA) with a specialization in marketing is a plus. A minimum of 7 years of experience in product marketing, preferably within the FMCG sector, is essential. Proven experience in developing successful marketing plans and campaigns is required. If you are a creative marketer with a passion for consumer brands and are looking to make a significant impact, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Executive
Ho Chi Minh City
FireGroup Technology
Posted today
Job Viewed
Job Description
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Conduct market research to understand products, customers, and competitors.
- Oversee customer response. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas.
- Define product value propositions, messaging and differentiation. Establish user personas, and the user journey map.
- Plan the product’s go-to-market strategy.
- Oversee the creation of content about the product. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
- Promote a product’s continuous value and encourage users to get the full
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
- CLB thể thao
from the product.
- Develop plans for growth campaigns.
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Solid knowledge of product marketing and product management
- Outstanding project management skills and ability to work with multiple stakeholders
- Experience in e-commerce andSAAS
- Proficient in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí
Trung cấp - Nghề
Không yêu cầu
(Mức lương: Thỏa thuận)
- Conduct market research to understand products, customers, and competitors.
- Oversee customer response. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas.
- Define product value propositions, messaging and differentiation. Establish user personas, and the user journey map.
- Plan the product’s go-to-market strategy.
- Oversee the creation of content about the product. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
- Promote a product’s continuous value and encourage users to get the full
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
- CLB thể thao
from the product.
- Develop plans for growth campaigns.
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Solid knowledge of product marketing and product management
- Outstanding project management skills and ability to work with multiple stakeholders
- Experience in e-commerce andSAAS
- Proficient in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí
Trung cấp - Nghề
Không yêu cầu
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Specialist
Ho Chi Minh City
Zalo
Posted today
Job Viewed
Job Description
We are seeking a Product Marketing Specialist to join our team and drive the marketing efforts for Zalo Mini App. In this role, you will be responsible for researching market trends, developing industry-specific solutions, and crafting compelling messaging to effectively position our product. You will work closely with cross-functional teams to define marketing strategies, execute campaigns, and monitor performance metrics for optimization.
**What you will do**:
- Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
- Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
- Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
- Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
- Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
- Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
- Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.
**What you will need**:
- Bachelor's degree in Marketing, Business, or related field;
- Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
- Strong analytical skills with the ability to interpret market data and trends;
- Excellent communication skills with the ability to craft compelling messaging for different audiences;
- Experience with inbound marketing strategies and tactics;
- Proficiency in using marketing analytics tools and platforms;
- Ability to work effectively in a cross-functional team environment;
- Self-motivated with a passion for driving results and achieving targets.
**What you will do**:
- Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
- Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
- Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
- Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
- Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
- Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
- Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.
**What you will need**:
- Bachelor's degree in Marketing, Business, or related field;
- Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
- Strong analytical skills with the ability to interpret market data and trends;
- Excellent communication skills with the ability to craft compelling messaging for different audiences;
- Experience with inbound marketing strategies and tactics;
- Proficiency in using marketing analytics tools and platforms;
- Ability to work effectively in a cross-functional team environment;
- Self-motivated with a passion for driving results and achieving targets.
This advertiser has chosen not to accept applicants from your region.
9