989 Brand Specialist jobs in Vietnam
Senior Marketing Communications Specialist
37500 Thai Binh , Thai Binh
WhatJobs
Posted today
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Job Description
Our client is searching for a creative and strategic Senior Marketing Communications Specialist to develop and execute impactful marketing campaigns. This role is central to enhancing brand visibility and driving engagement across multiple channels. You will be responsible for crafting compelling content, managing public relations efforts, and coordinating marketing activities to support business objectives. The ideal candidate will have a proven track record in developing and implementing integrated marketing communication strategies, including digital marketing, social media, content marketing, and public relations. You will be expected to manage relationships with media outlets, influencers, and partners, ensuring consistent brand messaging. Key responsibilities include writing press releases, creating marketing collateral, managing social media presence, and analyzing campaign performance. You should possess excellent written and verbal communication skills, a keen eye for detail, and a strong understanding of marketing analytics. This position requires a proactive approach, creativity, and the ability to work effectively in a fast-paced environment. You will collaborate closely with the sales, product, and design teams to ensure cohesive brand representation. A Bachelor's degree in Marketing, Communications, Public Relations, or a related field, along with a minimum of 5 years of experience in marketing communications, is required. Experience in media relations and content creation is essential. This role is based in Thai Binh, Thai Binh, VN .
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0
Graduate Trainee - Marketing & Communications
70000 An Thanh
WhatJobs
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WhatJobs is offering an exciting Graduate Trainee position in Marketing & Communications for ambitious recent graduates in Ho Chi Minh City, Ho Chi Minh, VN . This program provides an excellent opportunity to gain hands-on experience in developing and executing marketing campaigns, managing social media presence, and supporting communication initiatives. You will work closely with the marketing team, contributing to brand building and customer engagement strategies. The ideal candidate is a creative thinker with strong writing skills, a keen interest in digital marketing, and a desire to learn and grow within a professional environment. This role is perfect for individuals looking to kick-start their career in marketing. Responsibilities:
- Assist in the creation and execution of marketing campaigns across various channels (digital, social media, email).
- Manage and update the company's social media profiles, engaging with followers and responding to inquiries.
- Help develop marketing content, including blog posts, website copy, and promotional materials.
- Support the planning and organization of marketing events and webinars.
- Conduct market research and competitive analysis.
- Monitor and report on the performance of marketing campaigns using analytics tools.
- Assist in maintaining the company website and ensuring content is up-to-date.
- Collaborate with internal teams to ensure brand consistency across all communications.
- Learn and apply best practices in marketing, advertising, and public relations.
- Contribute creative ideas to enhance brand visibility and customer engagement.
- Recent graduate with a Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Strong interest in marketing, branding, and digital media.
- Excellent written and verbal communication skills in English and Vietnamese.
- Proficiency in social media platforms and content creation tools.
- Basic understanding of SEO, SEM, and email marketing principles.
- Creative mindset with an eye for detail.
- Ability to work effectively in a team and manage multiple tasks simultaneously.
- Proactive attitude and eagerness to learn new skills.
- Strong organizational and time management abilities.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Senior Marketing Communications Manager
700000 An Thanh
WhatJobs
Posted today
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Job Description
Our client, a dynamic organization in the entertainment sector, is seeking a highly creative and strategic Senior Marketing Communications Manager to develop and execute impactful marketing strategies. This role will be responsible for shaping the brand's narrative, driving audience engagement, and managing all aspects of marketing communications, including public relations, social media, content marketing, and advertising. The ideal candidate will possess a strong understanding of the media landscape, exceptional writing skills, and a proven ability to manage integrated marketing campaigns.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive marketing and communications strategies to enhance brand visibility and drive audience engagement.
- Oversee the creation of compelling marketing content across various channels, including press releases, social media posts, website copy, newsletters, and advertising materials.
- Manage public relations activities, including media outreach, press conference organization, and crisis communication.
- Develop and execute social media strategies to build and engage online communities.
- Plan and manage advertising campaigns across digital and traditional media.
- Collaborate with internal teams (e.g., creative, product, sales) to ensure consistent brand messaging.
- Monitor market trends, competitor activities, and customer feedback to inform marketing strategies.
- Manage the marketing budget, ensuring efficient allocation of resources.
- Track and analyze the performance of marketing campaigns, providing regular reports on key metrics and ROI.
- Build and maintain strong relationships with media contacts, influencers, and industry partners.
- Develop and manage event marketing initiatives.
- Ensure brand consistency across all communication channels.
- Oversee the production of marketing collateral and promotional materials.
- Manage external agencies and vendors as needed.
- Stay abreast of the latest marketing and communications technologies and best practices.
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- Minimum of 5-7 years of experience in marketing communications, public relations, or a similar role.
- Proven experience in developing and executing successful integrated marketing campaigns.
- Strong understanding of media relations, social media marketing, content marketing, and digital advertising.
- Excellent written and verbal communication skills, with a talent for crafting engaging narratives.
- Proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics).
- Experience managing budgets and working with external agencies.
- Strong project management and organizational skills.
- Ability to think strategically and creatively.
- Experience in the Media & PR or Arts & Entertainment industry is highly desirable.
- Proficiency in English is required.
This advertiser has chosen not to accept applicants from your region.
2
Senior Communications Specialist - Brand Strategy
51000 Thuy Van
WhatJobs
Posted today
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Our client, a dynamic and forward-thinking media organization, is seeking a highly creative and strategic Senior Communications Specialist to join their entirely remote team. This role will be instrumental in shaping and executing compelling communication strategies that enhance brand perception, engage target audiences, and drive positive media coverage. The ideal candidate will be a master storyteller with a proven ability to develop and implement integrated communication campaigns across various platforms.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive communication strategies aligned with organizational goals and brand objectives.
- Craft engaging and persuasive content for various channels, including press releases, blog posts, social media updates, website copy, and internal communications.
- Manage media relations, build and maintain relationships with journalists, influencers, and key stakeholders.
- Proactively identify communication opportunities and develop proactive media outreach plans.
- Monitor media coverage, analyze sentiment, and provide regular reports on brand reputation and communication effectiveness.
- Develop crisis communication plans and manage communications during sensitive situations.
- Create compelling narratives and messaging frameworks that resonate with diverse audiences.
- Collaborate with marketing, design, and product teams to ensure consistent brand messaging across all touchpoints.
- Manage the company's social media presence, including content creation, scheduling, and community engagement.
- Organize and promote virtual events, webinars, and press conferences.
- Measure and report on the effectiveness of communication campaigns using relevant KPIs.
- Stay informed about industry trends, competitor activities, and emerging communication technologies.
- Maintain an updated database of media contacts and influencers.
- Ensure all communications adhere to brand guidelines and messaging standards.
- Contribute to the development of the overall marketing and branding strategy.
Qualifications:
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Minimum of 5 years of experience in communications, public relations, or media relations, preferably within the media industry.
- Proven track record of developing and executing successful integrated communication campaigns.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Strong understanding of media relations, social media management, and digital communication strategies.
- Excellent interpersonal and networking skills, with the ability to build and maintain relationships with media and influencers.
- Demonstrated ability to think strategically and creatively, with a strong understanding of brand building.
- Experience in crisis communication management is highly desirable.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote, fast-paced environment.
- Excellent organizational and project management skills.
- Fluency in English is essential; knowledge of Vietnamese is a plus.
This advertiser has chosen not to accept applicants from your region.
3
Brand Marketing Specialist - FMCG
47000 Hoang Hoa
WhatJobs
Posted 2 days ago
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Job Description
Our client, a rapidly expanding force in the FMCG market, is seeking a creative and analytical Brand Marketing Specialist to join their dynamic team. This position is entirely remote, providing a flexible work environment to conceptualize and execute innovative marketing strategies for their product lines. You will play a pivotal role in shaping brand perception, driving consumer engagement, and increasing market share. Your responsibilities will include developing and implementing integrated marketing campaigns across digital and traditional channels, managing social media presence, creating compelling content, and analyzing campaign performance to optimize future efforts. You will work closely with product development, sales, and external agencies to ensure brand consistency and maximize reach. The ideal candidate possesses a strong understanding of consumer behavior, digital marketing trends, and the FMCG landscape. Excellent written and verbal communication skills are essential, as is a proven ability to manage multiple projects simultaneously in a fast-paced, virtual setting. If you are passionate about building strong brands, leveraging data to inform marketing decisions, and thrive in a collaborative, remote-first culture, this opportunity is for you. You will be instrumental in bringing new products to market and revitalizing existing brands, ensuring they resonate with target audiences and stand out in a competitive marketplace.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing plans for assigned brands.
- Manage social media channels, content calendars, and community engagement.
- Create engaging marketing collateral, including digital ads, website copy, and promotional materials.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities.
- Track and report on marketing campaign performance using key metrics (ROI, engagement rates, etc.).
- Collaborate with sales teams to support sales initiatives and promotions.
- Manage relationships with external agencies and vendors.
- Assist in new product launches and branding activities.
- Ensure brand consistency across all marketing communications.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in brand marketing, preferably within the FMCG sector.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Strong understanding of marketing principles and consumer psychology.
- Excellent copywriting, editing, and creative thinking skills.
- Proven ability to manage projects and meet deadlines in a remote environment.
- Experience with content creation and multimedia is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Brand Marketing Specialist - FMCG
08000 Nam Dinh , Nam Dinh
WhatJobs
Posted 2 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is looking for a creative and strategic Brand Marketing Specialist to join their dynamic marketing team in Nam Dinh, Nam Dinh. This hybrid role involves a mix of office-based strategy sessions and remote flexibility for campaign execution and analysis. You will be responsible for developing and implementing marketing strategies to enhance brand visibility, drive consumer engagement, and achieve sales targets for our key FMCG products. This includes managing advertising campaigns, social media presence, promotional activities, and market research. Your passion for consumer brands and understanding of the FMCG landscape will be key to success.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with 3-5 years of experience in brand marketing, preferably within the FMCG sector. Strong understanding of marketing principles, advertising, digital marketing, and market research is essential. Excellent communication, presentation, and project management skills are required. A creative mindset and the ability to work effectively in a fast-paced environment are crucial. We are seeking an energetic and results-driven individual eager to contribute to the growth of iconic consumer brands.
Key responsibilities include:
- Developing and executing comprehensive brand marketing plans.
- Managing advertising campaigns across various channels (digital, print, TV).
- Overseeing social media content and engagement strategies.
- Planning and implementing in-store promotions and consumer events.
- Conducting market research and competitor analysis.
- Monitoring brand performance and key marketing metrics.
- Collaborating with sales teams to align marketing efforts with sales objectives.
- Managing marketing budgets and ensuring cost-effectiveness.
- Developing creative briefs and working with agencies for campaign execution.
- Analyzing campaign results and providing actionable insights for optimization.
- Staying up-to-date with FMCG industry trends and consumer behavior.
- Contributing to new product launches and branding initiatives.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with 3-5 years of experience in brand marketing, preferably within the FMCG sector. Strong understanding of marketing principles, advertising, digital marketing, and market research is essential. Excellent communication, presentation, and project management skills are required. A creative mindset and the ability to work effectively in a fast-paced environment are crucial. We are seeking an energetic and results-driven individual eager to contribute to the growth of iconic consumer brands.
This advertiser has chosen not to accept applicants from your region.
5
Remote Brand Communications Specialist
370000 Thai Binh , Thai Binh
WhatJobs
Posted 2 days ago
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Job Description
Our client , a prominent name in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a creative and strategic Remote Brand Communications Specialist to join our marketing team. This fully remote position offers the opportunity to shape and amplify our brand presence across various communication channels. You will be responsible for developing and executing integrated communication strategies that enhance brand awareness, engage target audiences, and drive consumer loyalty. Your role will involve crafting compelling content for social media, email marketing, website copy, press releases, and other marketing materials. The ideal candidate will possess a strong understanding of brand storytelling, digital marketing trends, and content creation best practices. You will collaborate closely with brand managers, design teams, and external agencies to ensure consistent brand messaging and a cohesive communication approach. Key responsibilities include managing social media platforms, monitoring brand sentiment, and analyzing campaign performance to optimize strategies. This role demands excellent writing, editing, and proofreading skills, coupled with a keen eye for visual aesthetics and a passion for creating impactful brand experiences. We are looking for a motivated individual who can work independently, manage multiple projects, and contribute innovative ideas to elevate our brands in a competitive market. If you are a skilled communicator with a strategic mindset and a desire to make a significant impact in the FMCG sector from a remote setting, we encourage you to apply.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement brand communication strategies across various channels.
- Create engaging and persuasive content for social media, email, website, and other platforms.
- Manage social media accounts, including content scheduling, community engagement, and performance tracking.
- Write and edit press releases, blog posts, and other marketing collateral.
- Collaborate with design teams to ensure brand consistency in visual communications.
- Monitor brand mentions and online sentiment, responding appropriately.
- Analyze the effectiveness of communication campaigns and provide actionable insights.
- Support the development of integrated marketing campaigns.
- Stay updated on industry trends and best practices in brand communications.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in brand communications, content creation, or digital marketing.
- Excellent writing, editing, and proofreading skills.
- Experience managing social media platforms and campaigns.
- Familiarity with SEO principles and content marketing.
- Strong understanding of FMCG industry dynamics.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Creative thinking and problem-solving abilities.
- Experience with analytics tools (e.g., Google Analytics, social media analytics).
This advertiser has chosen not to accept applicants from your region.
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6
FMCG Brand Marketing Specialist - Digital Focus
300000 Nam Dinh , Nam Dinh
WhatJobs
Posted today
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Job Description
Join a dynamic and rapidly growing FMCG company as a Brand Marketing Specialist with a strong emphasis on digital marketing strategies. This fully remote position offers an exciting opportunity to shape and elevate brand presence across various online platforms. The ideal candidate will possess a creative flair, a deep understanding of digital marketing trends, and a proven ability to develop and execute successful marketing campaigns within the fast-moving consumer goods sector.
As a Brand Marketing Specialist, you will be responsible for developing and implementing comprehensive digital marketing plans to enhance brand awareness, drive customer engagement, and achieve sales objectives. Your duties will include managing social media campaigns, creating compelling content, optimizing online advertising, and analyzing campaign performance to identify areas for improvement. You will collaborate closely with internal teams, including sales, product development, and creative services, to ensure cohesive brand messaging and effective market penetration. This role requires a strategic thinker with excellent communication skills and a passion for building strong consumer brands.
Key responsibilities include:
As a Brand Marketing Specialist, you will be responsible for developing and implementing comprehensive digital marketing plans to enhance brand awareness, drive customer engagement, and achieve sales objectives. Your duties will include managing social media campaigns, creating compelling content, optimizing online advertising, and analyzing campaign performance to identify areas for improvement. You will collaborate closely with internal teams, including sales, product development, and creative services, to ensure cohesive brand messaging and effective market penetration. This role requires a strategic thinker with excellent communication skills and a passion for building strong consumer brands.
Key responsibilities include:
- Developing and executing digital marketing strategies across social media, search engines, and other online channels.
- Creating engaging and high-quality content, including social media posts, blog articles, and website copy.
- Managing social media accounts and community engagement initiatives.
- Planning and optimizing paid advertising campaigns (e.g., Google Ads, Facebook Ads).
- Analyzing marketing campaign performance using relevant metrics and tools (e.g., Google Analytics).
- Identifying market trends and consumer insights to inform marketing strategies.
- Collaborating with the creative team to develop visually appealing marketing assets.
- Supporting the launch of new products through effective digital marketing initiatives.
- Monitoring competitor activities and market positioning.
- Reporting on campaign performance and providing recommendations for optimization.
This advertiser has chosen not to accept applicants from your region.
7
Marketing & Communications Manager - Six Senses Con Dao
IHG
Posted 6 days ago
Job Viewed
Job Description
**Responsibilities**
+ Embrace and apply Six Senses vision, values, and brand standards across all marketing activities.
+ Lead the Marketing function with a strong focus on sustainability, wellness, and delivering brand-consistent communications.
+ Develop and execute annual Marketing Plans, Social Media strategies, and PR programs to strengthen brand positioning.
+ Build and maintain strong relationships with local and international media, securing impactful press coverage.
+ Oversee digital marketing channels, promotional campaigns, photo/video shoots, and marketing collateral to ensure high-quality brand representation.
+ Support Sales, F&B, and Wellness initiatives through effective PR & Communications strategies.
+ Recruit, coach, and develop team members, fostering collaboration, creativity, and professional growth.
+ Ensure compliance with resort policies, hygiene, safety, and ethical standards while representing the resort in community initiatives.
**Requirements**
+ Bachelor's or Master's degree in Marketing.
+ Minimum 5 years of senior-level hospitality marketing experience.
+ Strong knowledge of marketing strategies, advertising, PR, social media, and digital platforms.
+ Proven leadership with excellent problem-solving, cross-cultural communication, and emotional intelligence skills.
+ Strong awareness of industry trends, market dynamics, and competitor insights.
+ Excellent command of written and spoken English; additional languages are an advantage.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
+ Embrace and apply Six Senses vision, values, and brand standards across all marketing activities.
+ Lead the Marketing function with a strong focus on sustainability, wellness, and delivering brand-consistent communications.
+ Develop and execute annual Marketing Plans, Social Media strategies, and PR programs to strengthen brand positioning.
+ Build and maintain strong relationships with local and international media, securing impactful press coverage.
+ Oversee digital marketing channels, promotional campaigns, photo/video shoots, and marketing collateral to ensure high-quality brand representation.
+ Support Sales, F&B, and Wellness initiatives through effective PR & Communications strategies.
+ Recruit, coach, and develop team members, fostering collaboration, creativity, and professional growth.
+ Ensure compliance with resort policies, hygiene, safety, and ethical standards while representing the resort in community initiatives.
**Requirements**
+ Bachelor's or Master's degree in Marketing.
+ Minimum 5 years of senior-level hospitality marketing experience.
+ Strong knowledge of marketing strategies, advertising, PR, social media, and digital platforms.
+ Proven leadership with excellent problem-solving, cross-cultural communication, and emotional intelligence skills.
+ Strong awareness of industry trends, market dynamics, and competitor insights.
+ Excellent command of written and spoken English; additional languages are an advantage.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
This advertiser has chosen not to accept applicants from your region.
8
Brand & Communication Specialist (Pr & Event)
Ho Chi Minh City
Bảo Hiểm Nhân Thọ Phú Hưng
Posted today
Job Viewed
Job Description
ĐỊA ĐIỂM: Hồ Chí Minh
- Nội dung công việcMô tả công việc
**JOB PURPOSE**
- Responsible for the marketing communication, more on PR & Event projects.
- Assist line Manager in the development and implement an appropriate brand and communication activities which is aligned with the Company’s strategic directions and meeting the regulatory requirements.
- 70% execution + 30% direction approach and planning.
**JOB DESCRIPTION**
- Assist Line Manager on the development plan & implementation for branding & communication - marketing campaigns / projects (both internal and external projects).
- Execution (70%): initiating and implementing event & PR projects / campaigns.
- Planning (30%): planning proposal for Marketing campaigns to support the departmental goals including corporate campaigns, product launch campaigns, customer experience campaigns, sales support campaigns (Agency MKT).
- Be in-charge content marketing including direction / angle development, writing execution and management.
- **Project management**: coordinate with cross-functions and third parties to ensure work results are delivered in good quality; in a timely manner and within budget;
- **Others**:
- Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Understand consumer behavior and engagement patterns with brand messaging. Propose initiatives to help enhance sales and customers including testimonial articles, customer’s story, claim activities,
- Basic digital and social knowledge and skills.
- Being responsible for other projects assigned by line managers.
Yêu cầu công việc
- Hold College / bachelor degree, above 06 years of experience in marketing PR & event communications
- Used to be work in PR & Event agency or in insurance industry is advantage
- Good event and project management and open to study more brand-comm planning
- Good writing for PR communication
- Proactive team player. Be able to work in individual and work in team as project lead
- Self-motivated, detail-minded and creative with an Ability to manage timeline and work under pressure
- Proven ability to manage all types of agencies / vendors
- English: communication level.
- Critical thinking and “Can Do” attitude.
- Nội dung công việcMô tả công việc
**JOB PURPOSE**
- Responsible for the marketing communication, more on PR & Event projects.
- Assist line Manager in the development and implement an appropriate brand and communication activities which is aligned with the Company’s strategic directions and meeting the regulatory requirements.
- 70% execution + 30% direction approach and planning.
**JOB DESCRIPTION**
- Assist Line Manager on the development plan & implementation for branding & communication - marketing campaigns / projects (both internal and external projects).
- Execution (70%): initiating and implementing event & PR projects / campaigns.
- Planning (30%): planning proposal for Marketing campaigns to support the departmental goals including corporate campaigns, product launch campaigns, customer experience campaigns, sales support campaigns (Agency MKT).
- Be in-charge content marketing including direction / angle development, writing execution and management.
- **Project management**: coordinate with cross-functions and third parties to ensure work results are delivered in good quality; in a timely manner and within budget;
- **Others**:
- Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Understand consumer behavior and engagement patterns with brand messaging. Propose initiatives to help enhance sales and customers including testimonial articles, customer’s story, claim activities,
- Basic digital and social knowledge and skills.
- Being responsible for other projects assigned by line managers.
Yêu cầu công việc
- Hold College / bachelor degree, above 06 years of experience in marketing PR & event communications
- Used to be work in PR & Event agency or in insurance industry is advantage
- Good event and project management and open to study more brand-comm planning
- Good writing for PR communication
- Proactive team player. Be able to work in individual and work in team as project lead
- Self-motivated, detail-minded and creative with an Ability to manage timeline and work under pressure
- Proven ability to manage all types of agencies / vendors
- English: communication level.
- Critical thinking and “Can Do” attitude.
This advertiser has chosen not to accept applicants from your region.
9