39 Brand Strategist jobs in Vietnam
Remote FMCG Brand Strategist
960000 Rach Gia, Kien Giang
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Our client is seeking an innovative and data-driven Remote FMCG Brand Strategist to join their forward-thinking team. This fully remote position is critical for developing and executing impactful brand strategies within the Fast-Moving Consumer Goods sector. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning, with a proven ability to translate insights into actionable marketing plans that drive brand growth and market share.
The Remote FMCG Brand Strategist will be responsible for conducting in-depth market research, competitor analysis, and consumer segmentation to identify opportunities for brand differentiation and expansion. You will develop compelling brand narratives, define brand voice and identity, and guide the creation of marketing campaigns across various channels, including digital, social media, and traditional advertising. This role requires close collaboration with product development, sales, and marketing teams to ensure brand consistency and alignment with business objectives. You will also manage brand budgets, track campaign performance, and provide regular reports on key performance indicators (KPIs) and return on investment (ROI). The ability to effectively present strategies and insights to stakeholders, both internally and externally, is paramount. Furthermore, you will stay abreast of emerging trends and technologies in the FMCG industry, identifying innovative ways to engage consumers and build lasting brand loyalty. This is an exceptional opportunity for a strategic thinker to shape the future of well-known brands from the comfort of their home office, contributing significantly to the company's success.
Qualifications:
The Remote FMCG Brand Strategist will be responsible for conducting in-depth market research, competitor analysis, and consumer segmentation to identify opportunities for brand differentiation and expansion. You will develop compelling brand narratives, define brand voice and identity, and guide the creation of marketing campaigns across various channels, including digital, social media, and traditional advertising. This role requires close collaboration with product development, sales, and marketing teams to ensure brand consistency and alignment with business objectives. You will also manage brand budgets, track campaign performance, and provide regular reports on key performance indicators (KPIs) and return on investment (ROI). The ability to effectively present strategies and insights to stakeholders, both internally and externally, is paramount. Furthermore, you will stay abreast of emerging trends and technologies in the FMCG industry, identifying innovative ways to engage consumers and build lasting brand loyalty. This is an exceptional opportunity for a strategic thinker to shape the future of well-known brands from the comfort of their home office, contributing significantly to the company's success.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in brand management or marketing within the FMCG sector.
- Proven track record of developing successful brand strategies that drive growth.
- Strong analytical skills with expertise in market research and data analysis.
- Excellent understanding of consumer behavior and market dynamics in the FMCG industry.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and collaboratively in a remote team environment.
- Creative and strategic thinker with a passion for brand building.
- Experience with budget management and campaign performance tracking.
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Remote FMCG Brand Strategist
60000 Pleiku, Gia Lai
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Our client, a dynamic player in the FMCG sector, is seeking a visionary Remote FMCG Brand Strategist to define and elevate their brand's market presence. This fully remote role offers a unique opportunity to craft compelling brand narratives and execute impactful marketing strategies from any location. You will be responsible for conducting in-depth market analysis, identifying consumer insights, and developing long-term brand plans that drive growth and market share.
Key responsibilities include developing brand positioning, messaging, and identity frameworks. You will collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand execution across all touchpoints. This role involves managing brand budgets, evaluating campaign effectiveness, and adapting strategies based on market feedback and performance data. You will also explore opportunities for brand extensions and partnerships to enhance brand equity. Strong analytical skills and the ability to translate consumer insights into actionable brand strategies are critical.
The ideal candidate will possess a Master's degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in brand management or marketing strategy, preferably within the FMCG industry. Proven success in building and growing brands, with a deep understanding of consumer behavior and market dynamics, is essential. Experience with market research methodologies, data analysis tools, and digital marketing strategies is required. Excellent communication, presentation, and influencing skills are vital for effectively collaborating with remote teams and stakeholders. You should be a strategic thinker, a creative problem-solver, and possess a passion for brand building. The ability to work independently, manage multiple complex projects, and thrive in a fast-paced, remote environment is crucial for success in this role.
Key responsibilities include developing brand positioning, messaging, and identity frameworks. You will collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand execution across all touchpoints. This role involves managing brand budgets, evaluating campaign effectiveness, and adapting strategies based on market feedback and performance data. You will also explore opportunities for brand extensions and partnerships to enhance brand equity. Strong analytical skills and the ability to translate consumer insights into actionable brand strategies are critical.
The ideal candidate will possess a Master's degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in brand management or marketing strategy, preferably within the FMCG industry. Proven success in building and growing brands, with a deep understanding of consumer behavior and market dynamics, is essential. Experience with market research methodologies, data analysis tools, and digital marketing strategies is required. Excellent communication, presentation, and influencing skills are vital for effectively collaborating with remote teams and stakeholders. You should be a strategic thinker, a creative problem-solver, and possess a passion for brand building. The ability to work independently, manage multiple complex projects, and thrive in a fast-paced, remote environment is crucial for success in this role.
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Remote FMCG Brand Strategist
700000 An Thanh
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Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and analytical Remote FMCG Brand Strategist. This fully remote position allows you to shape brand narratives and market presence from anywhere. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth for our product portfolio. Your core responsibilities will include conducting market research, analyzing consumer trends, and identifying competitive landscapes to inform brand positioning and messaging. You will collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand execution across all touchpoints. Developing marketing campaigns, creating compelling brand content, and overseeing digital marketing initiatives will be key. You will also manage brand budgets, track campaign performance, and provide insights and recommendations for optimization. Building and maintaining strong relationships with external agencies and partners will also be part of your role. The ideal candidate will possess a deep understanding of the FMCG market, exceptional strategic thinking, and a proven track record of successful brand management. Strong analytical skills, excellent communication and presentation abilities, and proficiency in marketing analytics tools are essential. Experience with digital marketing, social media strategy, and consumer insights is highly valued. A bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. If you are a results-driven individual with a passion for building powerful brands in the consumer goods space and thrive in a remote environment, we invite you to apply.
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2
Senior Marketing Strategist - Brand Development
51000 Phan Thiet, Binh Thuan
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Our client, a dynamic and rapidly growing company, is seeking a highly strategic and creative Senior Marketing Strategist to spearhead brand development initiatives. This fully remote role is perfect for a visionary marketer who can conceptualize and execute comprehensive marketing strategies that enhance brand recognition, drive customer engagement, and foster long-term loyalty. You will be responsible for conducting market research, analyzing consumer trends, and identifying opportunities for brand differentiation and growth. Key responsibilities include developing brand positioning, crafting compelling brand narratives, and overseeing the creation of integrated marketing campaigns across various channels, including digital, social media, content marketing, and traditional advertising. The ideal candidate will possess a deep understanding of brand management principles, marketing analytics, and the ability to translate business objectives into effective marketing plans. You will collaborate closely with product development, sales, and creative teams to ensure brand consistency and maximize market impact. Proficiency in marketing analytics tools, CRM systems, and project management software is essential. A proven track record of successfully building and growing brands, coupled with exceptional communication, analytical, and leadership skills, is required. Join our innovative team and shape the future of our brand from the comfort of your home.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive marketing strategies to build and strengthen brand identity.
- Conduct market research, competitive analysis, and consumer trend analysis.
- Define brand positioning, messaging, and value propositions.
- Oversee the creation and implementation of integrated marketing campaigns across various channels.
- Manage the marketing budget and ensure optimal allocation of resources for maximum ROI.
- Collaborate with product, sales, and creative teams to ensure brand consistency.
- Develop and manage content marketing strategies to drive engagement and lead generation.
- Analyze marketing performance metrics and provide actionable insights for optimization.
- Stay updated on industry trends, best practices, and emerging marketing technologies.
- Present marketing strategies and results to senior management and stakeholders.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of experience in marketing strategy and brand management.
- Proven track record of developing and executing successful brand building campaigns.
- Expertise in market research, consumer behavior analysis, and strategic planning.
- Strong understanding of digital marketing channels (SEO, SEM, Social Media, Content Marketing).
- Proficiency in marketing analytics tools and CRM systems.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and a passion for brand storytelling.
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3
Senior Graphic Designer and Brand Strategist
50000 An Thanh
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Our client is seeking a creative and strategic Senior Graphic Designer and Brand Strategist to elevate their visual identity and marketing efforts in Vung Tau, Ba Ria–Vung Tau, VN . This role combines strong design skills with a deep understanding of brand development and marketing principles. The ideal candidate will be a visionary artist with a passion for creating compelling visual narratives that resonate with target audiences. Responsibilities include developing and maintaining brand guidelines, designing a wide range of marketing collateral (digital and print), and conceptualizing creative campaigns across various platforms. You will be responsible for leading design projects from concept to completion, ensuring consistency and excellence in all visual outputs. A key aspect of this role involves translating marketing objectives into effective visual strategies, including logo design, website UI/UX, social media graphics, and advertising materials. The successful candidate will collaborate closely with marketing, product, and sales teams to understand project requirements and deliver high-impact creative solutions. Strong communication and presentation skills are essential to articulate design concepts and rationale to stakeholders. This is an excellent opportunity for a talented designer to shape the visual presence of a dynamic company. A bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is required. A strong portfolio showcasing a range of design work, including branding and digital marketing campaigns, is essential. Proven experience as a Senior Graphic Designer or Art Director, with a focus on brand strategy, is highly desirable.
- Develop and execute creative visual concepts for marketing campaigns.
- Design a variety of marketing materials, including digital ads, social media content, brochures, and presentations.
- Create and maintain brand style guides and ensure brand consistency across all touchpoints.
- Collaborate with marketing teams to define campaign objectives and visual strategies.
- Lead design projects from initial concept through to final delivery.
- Optimize designs for various digital platforms and print media.
- Stay current with design trends, tools, and technologies.
- Provide art direction and guidance to junior designers or external agencies.
- Present design concepts and rationale to stakeholders effectively.
- Ensure all visual assets align with the company's brand identity and marketing goals.
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4
Remote Senior Beauty and Wellness Brand Strategist
92000 Rach Gia, Kien Giang
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Our client is seeking a creative and strategic Senior Beauty and Wellness Brand Strategist to lead brand development and marketing initiatives, working entirely remotely. This role is pivotal in shaping the brand's identity, driving market presence, and fostering strong consumer engagement within the competitive beauty and wellness sector. You will be responsible for developing and executing comprehensive brand strategies, including market positioning, product launch plans, content marketing, and digital campaigns. Your expertise will be crucial in understanding consumer trends, competitive landscapes, and identifying unique brand narratives. Key responsibilities involve translating brand vision into actionable marketing plans, overseeing creative development, managing social media presence, and collaborating with product development teams. The ideal candidate will possess a deep passion for the beauty and wellness industry, combined with a strong understanding of brand management principles and digital marketing strategies. Proven experience in developing successful brand campaigns, managing budgets, and analyzing market data is essential. Excellent communication, storytelling, and project management skills are required, along with the ability to work effectively with cross-functional teams in a remote environment. A Bachelor's degree in Marketing, Communications, Business, or a related field, with significant experience in brand strategy, preferably within the beauty or wellness sector, is required. This remote position offers an exciting opportunity to influence brand perception and drive growth for a leading name in the industry.
Key Responsibilities:
Key Responsibilities:
- Develop and implement overarching brand strategies for the beauty and wellness sector.
- Define brand positioning, messaging, and visual identity.
- Oversee the creation and execution of integrated marketing campaigns.
- Conduct market research and analyze consumer trends.
- Manage social media strategy and community engagement.
- Collaborate with product development on new product launches.
- Develop content strategies to enhance brand storytelling.
- Monitor brand performance and market reception.
- Manage external agencies and vendor relationships.
- Ensure brand consistency across all touchpoints.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in brand management or marketing strategy, preferably in beauty/wellness.
- Proven track record of developing and executing successful brand campaigns.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent market analysis and consumer insights skills.
- Creative thinking and exceptional storytelling abilities.
- Strong project management and organizational skills.
- Effective communication and interpersonal skills for remote collaboration.
- Passion for the beauty and wellness industry.
- Experience with market research tools and analytics platforms.
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5
Senior Remote Beauty & Wellness Brand Strategist
66000 Hoi An
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Our client, a rapidly expanding entity in the beauty and wellness sector, is seeking an innovative Senior Remote Beauty & Wellness Brand Strategist. This fully remote role offers an exciting opportunity to shape and elevate our brand's presence and market position. You will be responsible for crafting and executing comprehensive brand strategies that enhance market penetration, foster customer loyalty, and drive growth across our diverse product lines and services. This role requires a deep understanding of consumer behavior, market trends, and effective brand communication.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated brand strategies that define and communicate the unique value proposition of our beauty and wellness offerings.
- Conduct in-depth market research and competitive analysis to identify opportunities and threats within the beauty and wellness landscape.
- Define target audience segments and craft compelling brand messaging and positioning tailored to each segment.
- Oversee the creation of brand assets, marketing collateral, and content across all communication channels, ensuring brand consistency and quality.
- Develop and manage integrated marketing campaigns that encompass digital marketing, social media, public relations, and traditional advertising.
- Collaborate with product development teams to ensure brand alignment and inform product innovation.
- Analyze brand performance metrics, customer feedback, and market trends to refine brand strategies and identify areas for improvement.
- Manage relationships with external agencies, partners, and stakeholders involved in brand development and marketing execution.
- Develop and manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
- Stay abreast of emerging trends, innovations, and consumer insights within the global beauty and wellness industries.
- Lead initiatives to enhance brand visibility, reputation, and customer engagement through strategic partnerships and collaborations.
- Ensure all marketing and communication efforts adhere to brand guidelines and company values.
- Mentor and guide junior marketing team members, fostering a collaborative and creative work environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is preferred.
- 7+ years of experience in brand management, marketing strategy, or a similar role, with a significant focus on the beauty and wellness industry.
- Proven track record of successfully developing and executing impactful brand strategies that have driven significant market growth and brand equity.
- Deep understanding of consumer psychology, market trends, and effective communication strategies in the beauty and wellness space.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Strong creative vision and ability to translate insights into actionable marketing plans.
- Excellent written and verbal communication skills, with the ability to craft persuasive brand narratives.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Experience managing marketing budgets and working with external agencies.
- Ability to work independently and collaboratively in a remote team setting.
- Passion for the beauty and wellness industries is essential.
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6
Remote Senior Graphic Designer & Brand Strategist
40000 Hoang Hoa
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Our client is seeking a creative and strategic Senior Graphic Designer to join their team on a fully remote basis. This role is instrumental in developing and executing compelling visual identities and marketing collateral for a diverse range of clients, with potential connections to projects in **Thanh Hoa, Thanh Hoa, VN**. You will be responsible for translating client briefs into innovative design solutions, encompassing branding, digital assets, print materials, and campaign visuals. Key responsibilities include leading design projects from concept to completion, developing brand guidelines, creating visual narratives, and ensuring brand consistency across all touchpoints. You will collaborate closely with marketing teams, content creators, and clients to achieve strategic objectives through impactful design. The ideal candidate will have a Bachelor's degree in Graphic Design or a related field, with a strong portfolio showcasing exceptional design skills and a strategic approach to branding. At least 7 years of professional experience in graphic design, with a significant focus on brand development and strategy, is required. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) is essential. Strong conceptual thinking, excellent communication skills, and the ability to manage multiple projects in a fast-paced, remote environment are critical. This is an opportunity to shape brand narratives and contribute to impactful visual communication strategies from anywhere.
**Responsibilities:*** Develop and execute creative design concepts for branding, marketing, and digital campaigns.
* Design logos, brand collateral, website assets, social media graphics, and print materials.
* Create and maintain comprehensive brand style guides.
* Collaborate with clients and internal teams to understand project requirements and deliver effective design solutions.
* Manage design projects from concept to final delivery, ensuring deadlines are met.
* Ensure visual consistency and adherence to brand standards across all platforms.
* Stay informed about current design trends and technologies.
* Provide creative direction and feedback to junior designers.
**Qualifications:*** Bachelor's degree in Graphic Design, Fine Arts, or a related field.
* Minimum of 7 years of professional experience in graphic design.
* Proven experience in brand development and strategic design.
* Strong portfolio showcasing a wide range of design projects.
* Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign).
* Excellent visual design, typography, and layout skills.
* Strong communication, collaboration, and project management skills.
* Ability to work independently and meet deadlines in a remote setting.
**Responsibilities:*** Develop and execute creative design concepts for branding, marketing, and digital campaigns.
* Design logos, brand collateral, website assets, social media graphics, and print materials.
* Create and maintain comprehensive brand style guides.
* Collaborate with clients and internal teams to understand project requirements and deliver effective design solutions.
* Manage design projects from concept to final delivery, ensuring deadlines are met.
* Ensure visual consistency and adherence to brand standards across all platforms.
* Stay informed about current design trends and technologies.
* Provide creative direction and feedback to junior designers.
**Qualifications:*** Bachelor's degree in Graphic Design, Fine Arts, or a related field.
* Minimum of 7 years of professional experience in graphic design.
* Proven experience in brand development and strategic design.
* Strong portfolio showcasing a wide range of design projects.
* Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign).
* Excellent visual design, typography, and layout skills.
* Strong communication, collaboration, and project management skills.
* Ability to work independently and meet deadlines in a remote setting.
This advertiser has chosen not to accept applicants from your region.
7
Senior Beauty & Wellness Brand Strategist
70000 My Tho, Tien Giang
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Job Description
Our client is searching for a highly skilled and creative Senior Beauty & Wellness Brand Strategist to join their fully remote team. This role is crucial for elevating our brand's positioning and driving growth within the competitive beauty and wellness market. You will be instrumental in crafting and implementing long-term brand strategies, encompassing product positioning, market penetration, and consumer engagement. Your responsibilities will include conducting in-depth market research, identifying emerging trends, and translating these insights into actionable brand initiatives. You will collaborate closely with product development, creative services, and sales teams to ensure brand consistency across all touchpoints. As a remote-first professional, you must possess exceptional communication, organizational, and self-management skills to excel in a virtual environment. Success in this role hinges on your ability to think strategically, creatively, and analytically, while fostering strong virtual relationships. Key responsibilities include:
- Developing and executing comprehensive brand strategies for beauty and wellness products and services.
- Conducting market analysis, competitor research, and consumer insights to identify growth opportunities.
- Defining brand voice, messaging, and visual identity across all marketing channels.
- Collaborating with product development teams to ensure product alignment with brand strategy.
- Managing and overseeing the execution of integrated marketing campaigns.
- Building and maintaining strong relationships with key stakeholders, including influencers and industry partners.
- Monitoring brand performance and market trends, adapting strategies as necessary.
- Creating compelling brand presentations and reports for internal stakeholders.
- Driving innovation in brand storytelling and customer experience.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
- Minimum of 6 years of experience in brand management, marketing strategy, or a similar role within the beauty or wellness industry.
- Proven success in developing and implementing impactful brand strategies that resulted in significant market growth.
- Expertise in market research methodologies and consumer behavior analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in using digital marketing tools and platforms.
- Demonstrated ability to work effectively and autonomously in a remote setting.
- Strong analytical and problem-solving capabilities.
- A keen eye for aesthetics and a passion for the beauty and wellness sectors.
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8
Remote Beauty & Wellness Brand Strategist
70001 My Tho, Tien Giang
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Posted today
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Job Description
Our client, a rapidly growing player in the beauty and wellness industry, is seeking a creative and strategic Beauty & Wellness Brand Strategist to lead their brand development and marketing efforts. This is a fully remote position, offering a fantastic opportunity to shape the identity and market presence of innovative products. The successful candidate will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences and drive market share. You will conduct market research, analyze consumer trends, and identify key opportunities within the beauty and wellness sectors. This includes defining brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints. Developing and managing integrated marketing campaigns, including digital marketing, social media engagement, public relations, and influencer collaborations, will be a core responsibility. You will collaborate with product development, sales, and creative teams to ensure brand alignment and successful product launches. Managing the brand's online presence, including website content and social media platforms, and overseeing the creation of compelling marketing collateral will be crucial. Measuring and analyzing the effectiveness of brand strategies and marketing initiatives, and making data-driven recommendations for optimization, is essential. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in brand management or marketing, specifically within the beauty, fashion, or wellness industries. A deep understanding of brand building, digital marketing, and social media strategy is required. Excellent creativity, communication, and project management skills are a must. The ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote work environment is paramount. If you are passionate about beauty, wellness, and building impactful brands, we invite you to join our client's innovative team.
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