5 110 Campaign Management jobs in Vietnam

• Develop and implement comprehensive digital marketing strategies across various platforms (SEO, SEM, Social Media, Email, Content).
• Manage and optimize online advertising campaigns to maximize ROI.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Create engaging content strategies and oversee content creation.
• Conduct market research and identify new digital marketing opportunities.
• Collaborate with design and sales teams to ensure brand consistency and campaign alignment.
• Monitor industry trends and adapt strategies accordingly.
• Report on campaign performance and key marketing metrics to stakeholders.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing strategy and campaign management.
• Proven track record of successfully developing and executing digital marketing campaigns.
• Proficiency in SEO, SEM, social media marketing, email marketing platforms, and content marketing.
• Strong analytical skills with experience using web analytics tools.
• Excellent written and verbal communication skills.
• Ability to work independently and manage projects effectively in a remote setting.

• Develop and implement comprehensive digital marketing campaigns across multiple platforms.
• Manage social media presence, including content creation, scheduling, community engagement, and paid advertising.
• Design and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
• Collaborate with the content team to create engaging and SEO-friendly content.
• Manage Search Engine Marketing (SEM) campaigns, including keyword research, bid management, and ad copy optimization.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Prepare regular reports on campaign performance, key metrics, and insights for stakeholders.
• Identify new digital marketing trends and opportunities to enhance our client's online presence.
• Collaborate with internal teams to ensure brand consistency across all digital channels.
• Conduct A/B testing on various marketing elements to optimize conversion rates.
• Stay updated on best practices and emerging technologies in digital marketing.

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of proven experience in digital marketing roles.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving abilities.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Ability to work independently and as part of a collaborative team in a hybrid work environment.
• Familiarity with CRM systems is beneficial.

• Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage SEM campaigns, including bid management, ad copywriting, and landing page optimization.
• Create and curate engaging content for social media platforms, email newsletters, and blog posts.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., ROI, CPA, conversion rates).
• Identify trends and insights to optimize campaign performance and improve user experience.
• Collaborate with graphic designers and content creators to develop compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the company's social media presence and engage with online communities.
• Develop and execute email marketing strategies to nurture leads and retain customers.
• Perform A/B testing on various campaign elements to maximize effectiveness.
• Assist in the development of marketing strategies and budget allocation.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on campaign management.
• Proven experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of content marketing, email marketing, and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Creative mindset with strong copywriting and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with marketing automation platforms and CRM systems is a plus.
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
• A passion for digital trends and a desire to continuously learn.

About The Metub Company:

Founded in 2014, The Metub Company is Vietnam's leading creator economy platform, empowering over 1,500 content creators and artists to transform passion into sustainable careers. With a diverse ecosystem spanning music, entertainment, gaming, live commerce, and merchandise, The Metub Company connects creators, brands, and audiences through innovative content, commerce, and technology solutions. Its work generates 9+ billion views monthly and consistently sparks joy, drives cultural influence, and inspires new lifestyles to Vietnam audiences.

About Melive:

Melive
is a specialized social-commerce enabler operating within the ecosystem of Multi-Platform Live Commerce, with a strategic emphasis on TikTok Shop and Shopee Live.

For creators
, Melive provides performance-oriented network services that facilitate content development, audience expansion, and monetization across live commerce platforms, with a core objective of fostering long-term, sustainable growth within the creator economy.

For brands
, Melive delivers end-to-end strategic solutions aimed at leveraging multi live platform infrastructures to enhance commercial outcomes and strengthen brand equity, through a comprehensive and resilient operational framework tailored to the evolving dynamics of live commerce.

1. Job summary

At Melive, we're on a mission to accelerate social commerce. We connect passionate creators with ambitious brands, igniting sales and engagement through captivating livestreams and short-form videos.

As a Project Lead, you will ensure the smooth execution of day-to-day operations and grow new business as a project owner. This role is crucial for PnL controlling, project planning and operations, coming up with new directions for the project and optimizing daily performance.

Strategic Project Lead leads the project team as scale, reporting to the Head of Melive. It is a mid-level managerial position.

2. Key Responsibilities

In this critical role, you'll leverage your expertise to:

Project strategy and planning:

• Develop and execute strategies to grow the social commerce project across platforms such as TikTok Shop, Shopee-Live…. ect
• Propose and implement platform-specific initiatives to drive follower growth, revenue growth, and conversion rates.
• Master platform logic, user insights, and market and platform direction to ensure the strategy remains relevant and effective.
• Based on knowledge and market changes, continuously refine and optimize the project strategy.

Campaign & performance management:

• Collaborate with cross-functional teams to plan and operate livestream campaigns and short-form content initiatives.
• Manage and optimize social commerce campaigns to drive revenue, traffic, and conversion, ensuring strong platform performance.
• Coordinate the setup and delivery of sales campaigns, including (sample) product management, product invitations, seller deals, platform/ seller/ MCN vouchers, and commission sharing structures.

Assortment strategy & optimization

• Analyzing sales data and customer trends, aligning assortments with financial and strategic goals
• Determine which products and brands and their variations to introduce, maintain, or discontinue to create a balanced assortment.
• Data analysis and PnL monitoring
• Generate regular reports with insights and recommendations to improve future campaigns.
• Coordinate with cross-functional teams to implement improvements based on results.
• Oversee campaign budgets, monitor cost-efficiency, and manage resources to ensure high return on investment (ROI) and ensure revenue.

Leadership & Team Management

• Lead and develop team members.

• Resolve team issues and coordinate with other teams.

• Maintain team morale and a collaborative work environment.

3. Job offers

• Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication.
• Standard social insurance, health insurance, unemployment insurance, labor union, and annual leaves, follow the labor regulations.
• Meaningful perks of annual health-check, employee engagement events and activities, special allowances on public holidays and individual ceremonies.
• Annual appraisal based on quantitative performance that recognizes your hard work and contribution.

More than just a job, we offer:

• Direct impact: Your decisions have a tangible impact on Melive's growth and the future of social commerce.
• Collaborative environment: Work alongside passionate creators, driven brands, and a vibrant Melive community.
• Continuous learning: We invest in your professional development with ongoing training and career advancement opportunities.
• Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication.

4. Qualifications

We're seeking a highly motivated individual with:

• 5+ years working experience; with 2+ years of experience in so-com or ecom project management, ecommerce manager of brands, or related industries.
• Excellent organizational and project management skills, with the ability to manage multiple tasks simultaneously.
• Strong problem-solving skills and the ability to work under pressure.
• Experience in managing a team of 20+ members, with multiple shifts is a plus.
• Ability to lead and inspire a team, driving performance and innovation.
• Good collaboration skills, being able to work with multiple teams while keeping good priorities and balancing the mutually beneficial.
• Proactive problem-solving approach, anticipating potential challenges and devising effective solutions.

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations
.
Job Objectives

• Apply analytical thinking and knowledge of data analysis tools and methodologies and recommend actionable deliveries to improve business performance, supporting business to achieve their KPI
• Understand the industry standards and practices and collaborate with relevant stakeholders to manage campaign framework with experience in Credit Card and Personal Loan as a plus
• Ensure data provided for campaigns are timely and accurately provided to stakeholders

Job Responsibilities

• Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
• Collaborate with stakeholders to prioritize campaigns to be run in the month
• Build campaign tracking framework to monitor on-going campaigns
• Conduct analysis and provided well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
• Ensure campaigns are run within approved Campaign Framework
• Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
• Collaborate with stakeholders to improve customer journey
• Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
• Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings

Job Requirements

• Bachelor's degree & above
• 4-6 years relevant experience
• Strong technical skills in using MS Offices/SQL/PYTHON/SAS, and other languages
• Knowledge in marketing effectiveness and penetration program
• Good communication and demonstration on decision making abilities
• Analytical Tools: SQL/PYTHON/SAS Libraries
• Data design and management
• Power BI/Qlik
• Knowledge in Credit Card & Personal Loan products
• Data-driven & logical thinking
• Multi-task performance and teamwork attitude
• Proactive and be able to work independently
• Willing to go extra miles
• Positive outlook with a can-do mindset
• Deliver required data for campaigns timely and accurately
• Ensure to adhere to required risk & control management and follow campaign framework
• Conduct campaign tracking and recommend actionable items to business to ensure campaign achievement which contributes to business revenue within budgeted expense
• Improve turn around time for campaign delivery

Additional Requirements
Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a Difference

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive relevant traffic.
• Develop and implement engaging content marketing strategies, including blog posts, articles, and website copy.
• Plan and execute email marketing campaigns to nurture leads and retain customers.
• Manage social media presence, including content creation, community engagement, and performance analysis.
• Analyze website traffic and user behavior using tools like Google Analytics to identify trends and opportunities.
• Monitor key performance indicators (KPIs) for all digital marketing initiatives and report on campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (design, sales, product) to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively.
• Conduct market research and competitor analysis to inform strategy.
• Utilize A/B testing to optimize campaign performance and user experience.
• Communicate strategy, progress, and results clearly to stakeholders via remote channels.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven success in managing and optimizing paid search (PPC) and social media advertising campaigns.
• In-depth knowledge of SEO best practices, keyword research, and analytics tools (Google Analytics, SEMrush, Ahrefs).
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
• Proficiency in social media management tools.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong copywriting and content creation abilities.
• Exceptional communication and collaboration skills, particularly in a remote work environment.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrated understanding of user experience (UX) principles.
• Creative mindset with a passion for digital innovation.
• Must possess a reliable internet connection and a suitable remote workspace.

• Develop and execute comprehensive digital marketing strategies and campaigns.
• Manage and optimize SEO/SEM, social media, email, and content marketing efforts.
• Plan, budget, and allocate resources for digital marketing initiatives.
• Analyze campaign performance data and provide regular reports with insights.
• Conduct A/B testing to optimize campaign effectiveness and conversion rates.
• Identify target audiences and develop tailored marketing messages.
• Collaborate with creative and technical teams to develop engaging campaign assets.
• Stay current with digital marketing best practices, tools, and emerging trends.
• Manage relationships with digital advertising platforms and vendors.
• Drive lead generation and customer acquisition through digital channels.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing campaign management.
• Proven expertise in SEO, SEM, social media, and email marketing.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics, social media insights).
• Experience with marketing automation platforms is a plus.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a remote setting.
• Creative mindset and a passion for digital innovation.

• Develop and implement comprehensive public relations strategies and campaigns.
• Write and distribute press releases, media advisories, and other PR materials.
• Cultivate and maintain strong relationships with media contacts, influencers, and stakeholders.
• Monitor media coverage and track campaign results; prepare performance reports.
• Develop compelling pitches to secure media placements and coverage.
• Manage social media channels and create engaging content to support PR efforts.
• Assist in crisis communication planning and execution.
• Identify and leverage news trends and opportunities for positive media attention.
• Collaborate with marketing and other departments to ensure consistent messaging.
• Stay informed about industry trends and best practices in PR and communications.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3 years of experience in public relations or media relations.
• Proven track record of successful PR campaign development and execution.
• Excellent writing, editing, and verbal communication skills.
• Strong media relations skills and a network of contacts is a plus.
• Experience with social media management and digital communication strategies.
• Ability to work independently and manage multiple projects in a remote environment.
• Strong analytical skills for media monitoring and campaign evaluation.
• Creative thinking and problem-solving abilities.
• Knowledge of PR software and tools is advantageous.