549 Category Management jobs in Vietnam

Category Management Initiatives - Business

Ho Chi Minh City Shopee

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Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
- Coordinate with various department (stakeholder) besides BD teams to deliver platform’s initiatives on a weekly basis.
- Identify and propose improvements to existing processes, methodologies and recommendations to stakeholders.
- Planning and working with Cluster and other departments to deliver data-driven and persuasive outputs.
- Coordinate with the Product team to roll out system improvements with BD while maintaining weekly monitor and feedback collection.
- Regularly review and analyze key metrics to develop reports, drive continual optimization, and improve BD’s efficiency.
- Supports additional projects as requested by the line manager.

**Requirements**:

- University graduate with a relevant bachelor's degree.
- At least 1 year experience in Ecommerce/Marketing field.
- Strong verbal and written communication skills in both English and Vietnamese.
- Proficiency in Microsoft Excel, Word and PowerPoint.
- Extra skills in Adobe Photoshop & Adobe Illustrator is an advantage.
- Experience with Livestream is a plus.
- Good team player, positive attitude and eager to learn.
- Creative, show adaptability, well-organized and self-motivated.
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Tiktok Shop - Category Management (Vietnam)

Ho Chi Minh City TikTok

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Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management. Join us as we drive the future of e-commerce here at TikTok.

**Roles & Responsibilities**:

- Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team
- Define a go-to market strategy for a category/sub-category
- Plan, execute and maintain category performance (from acquisition to incubation and development)
- Build a robust team, and manage collaborative and goal-oriented team culture
- Work with Key Account service team and external service vendors to develop key accounts, and work with Seller Development and Growth team to build clear roadmap to manage long-tail sellers
- Come up with initiatives to continuously improve competitiveness advantage

**Qualifications**:
**Minimum Qualifications**:

- Minimum Bachelor's degree or above
- Solid experience in relevant categories, with strong networking to brands and big merchants; social media savvy
- Good interpersonal skills, strong logical thinking, and analytical skills
- English proficiency

**Preferred Qualifications**:

- Collaborative and open to changes and challenges
- Well connected to big players within the industry

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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Junior Category Management (Electronics) - Business

Ho Chi Minh City Shopee

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Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
- Support in development of category-level strategies
- Drive/Lead execution of specific projects and initiatives within the category
- Work with Category manager and CMA to look at Data, do analysis and recommend decision options for the category manager
- Work closely with the category manager to coordinate with different stakeholders within the team as well as other teams
- Provide status update, seek direction and ensure aligned direction is well executed
- Leverage other team resources including survey teams etc. to identify new opportunities for category to grow

**Requirements**:

- Ideally 4-6 years of working experience preferably in business development, sales or account management
- Strong analytical acumen and ability to generate and evaluate analysis
- Superb business acumen with a desire to manage your own business
- Experience with business development, sales or account management; experience in eCommerce is a plus
- Driven and motivated
- Previous management and leadership experience
- Excellent communication capability
- Good English
- Strong logical thinking and problem solving skills at all times
- Good team player, positive attitude and eager to learn
- Have passion in eCommerce industry
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Marketing Manager

Ho Chi Minh City 5 Miles Lab

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Marketing Manager - Develop and Execute Marketing Strategies, Promote Products or Services.

We are currently seeking a talented and motivated Marketing Manager to join our growing marketing agency in Vietnam. As a Marketing Manager, you will play a pivotal role in formulating and implementing effective marketing strategies to promote our clients' products or services.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies to drive product/service awareness and achieve business objectives for our diverse client base.
- Conduct in-depth market research and analyze consumer trends to identify target audiences and refine marketing approaches tailored to our clients' needs.
- Oversee advertising and promotional activities, ensuring they align with the overall marketing strategy and deliver impactful results.
- Manage a team of marketing professionals, providing guidance and support to achieve marketing goals and foster their professional growth.
- Collaborate closely with cross-functional teams, including creative, digital, and account management, to ensure seamless execution of integrated marketing campaigns.
- Monitor marketing metrics and track campaign performance, leveraging data-driven insights to make strategic adjustments for optimal results.
- Stay updated on market developments and emerging trends, adapting strategies to meet evolving client demands and exceed their expectations.
- Build and maintain strong relationships with external partners, such as agencies and vendors, to enhance our service offerings and deliver maximum value to our clients.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree is a plus.
- Proven experience in marketing roles, with a focus on developing and executing successful marketing strategies within a marketing agency environment.
- Strong understanding of market research techniques and consumer behavior analysis to drive data-informed marketing decisions.
- Experience in managing advertising and promotional activities across various channels, including digital, social media, and traditional media.
- Excellent leadership and team management skills, with the ability to motivate and guide a team of marketing professionals.
- Analytical mindset and proficiency in interpreting marketing data to drive strategic decision-making and optimize campaign performance.
- Excellent communication and interpersonal skills to collaborate effectively with clients, team members, and external partners.

**Experience**:

- Marketing / Project Management: 2 years (preferred)

**Language**:

- English (required)
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Marketing Manager

Hanoi, Hanoi Key Talent Indicator

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**Job Overview and Responsibilities**:
**Responsibilities**:

- Build and develop the marketing team for organizational projects.
- Create and implement strategies to enhance brand awareness.
- Launch marketing and acquisition campaigns.
- Support content strategy and manage its amplification.
- Assist with programmatic and social media marketing.
- Plan and execute activities and PR initiatives.
- Organize and run hackathons and campaigns to attract developers.

**Required Skills and Experience**:

- Degree in marketing, communications, business management, or a related field.
- Understanding of audience building and product-market fit, ideally in crypto.
- 4-6+ years of professional experience in marketing, product marketing, or related fields such as market research or journalism, ideally in a tech environment with a global market.
- 2+ years of experience in blockchain or technology.
- 1-2 years of experience managing a marketing team.
- Excellent writing skills with the ability to simplify complex concepts.
- Ability to work under tight deadlines and multitask.
- Curiosity and a growth mindset.
- Fluency in English and Vietnamese is a must.

**Preferred Skills and Experience**:

- Experience in digital advertising is a plus.

LI-RB1
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Creative Marketing Manager/ Brand Marketing Manager

Ho Chi Minh City Brightchamps

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**Working Hour : Monday - Friday: 9h30 - 18h30 & Saturday: 9h30 - 13h30**

**Working Place **:Brightchamps, 141-143 Nguyễn Thị Thập, KDC Him Lam, quận 7, HCM
- **Responsibilities**:_

**BRANDING**
- Develop a brand communication plan based on the company's brand development strategy. Execute brand communication activities. Coordinate with relevant departments for brand communication activities. Monitor the implementation and evaluate the results of each brand communication campaign.
- Monitor market trends and competitor activities to identify brand communication issues and opportunities to address.
- Develop communication plans for the VN market to increase brand awareness and consideration.
- Manage the production of key brand assets from internal sources or agencies to ensure content aligns with approved communication and marketing strategies.

**CONTENT and CREATIVES**
- Develop and implement our social media content strategy across multiple platforms (Website, Facebook, Instagram, Tiktok, LinkedIn, etc.)
- Create and publish engaging content that aligns with our brand voice and resonates with our target audience. We can use the content for performance and branding purpose.
- Collaborate with our content team to create visually appealing graphics, videos, and other multimedia content
- Plan and execute social media campaigns/ events and track their success using analytics tools
- Stay up-to-date with the latest social media trends, algorithms, and best practices
- Manage and grow our social media following and engagement
- Identify and collaborate with social media influencers and other strategic partners
- Develop and maintain relationships with online communities and groups related to education

**PUBLIC RELATIONS AND SEO**
- Write content for PR articles and SEO
- Develop PR plans in line with short-term and long-term communication plans.
- Manage cooperation programs on media channels (media partnerships).
- Propose and execute CSR campaigns in line with the marketing strategy.

**DESIGN**
- Work with the design team to develop a brand identity that aligns with the brand positioning strategy.
- Collaborate with the design team to design the marketing materials to support the work (flyer, voucher, booth.)
- Manage the company's overall image on communication materials, ensuring a consistent brand identity.
- Develop monthly promotion programs
- **Requirements**:_
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in brand management, content creation, or a related role, preferably within the education or technology sector.
- Strong creative and strategic thinking skills, with the ability to translate ideas into actionable plans.
- In-depth knowledge of social media platforms, algorithms, and best practices
- Experience with social media analytics tools (e.g. Google Analytics, Hootsuite, Sprout Social)
- Excellent communication skills and the ability to write engaging copy
- Strong attention to detail and project management skills.
- **Benefits**:_
- Competitive salary and performance-based incentives.
- Opportunities for professional development and career advancement.
- Collaborative and supportive international work environment with a diverse and inclusive team.
- Meaningful work that has a positive impact on learners worldwide.
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Digital Marketing Manager

940000 Can Tho , Can Tho WhatJobs

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full-time
Our client, a rapidly growing e-commerce business, is looking for a talented and results-driven Digital Marketing Manager to lead their online marketing efforts. This hybrid role offers a dynamic work environment where you will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention. You will oversee all aspects of online advertising, social media marketing, content marketing, SEO/SEM, and email marketing campaigns. Your expertise will be crucial in enhancing brand visibility and achieving significant growth in the digital space.

Key responsibilities include:
  • Developing and implementing integrated digital marketing strategies across various channels.
  • Managing and optimizing paid advertising campaigns (e.g., Google Ads, social media ads).
  • Overseeing social media presence and engagement, including content creation and community management.
  • Implementing SEO and SEM strategies to improve organic search rankings and drive traffic.
  • Developing and executing content marketing plans, including blog posts, articles, and other valuable content.
  • Managing email marketing campaigns, including list segmentation and automation.
  • Analyzing website traffic and campaign performance data using tools like Google Analytics.
  • Identifying key performance indicators (KPIs) and reporting on campaign effectiveness.
  • Collaborating with cross-functional teams, including sales, product, and design.
  • Staying up-to-date with the latest digital marketing trends and technologies.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 5 years of experience in digital marketing is required, with a proven track record of successfully managing and growing online marketing initiatives. Strong knowledge of SEO/SEM, social media marketing, content marketing, and email marketing platforms is essential. Proficiency in Google Analytics and other digital marketing tools is highly desirable. Excellent analytical, strategic thinking, and communication skills are a must. The ability to manage multiple projects simultaneously in a fast-paced environment is crucial. This hybrid role offers a great opportunity to make a significant impact on a growing brand.
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Digital Marketing Manager

53000 Thuy Van WhatJobs

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full-time
Our client is seeking an experienced and innovative Digital Marketing Manager to lead our marketing efforts in Hue, Thua Thien–Hue, VN . This role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster engagement across various online channels. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and performance analytics. You will be responsible for managing the digital marketing budget, identifying new growth opportunities, and optimizing campaign performance to achieve key business objectives.

Key responsibilities include:
  • Developing and implementing cutting-edge digital marketing strategies aligned with business goals.
  • Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Overseeing content creation and distribution across all digital platforms, ensuring brand consistency and relevance.
  • Driving organic traffic through robust SEO strategies and content optimization.
  • Managing social media presence and engagement to build a strong online community.
  • Conducting market research and competitor analysis to identify trends and opportunities.
  • Analyzing campaign data, generating insightful reports, and making data-driven recommendations for improvement.
  • Collaborating with cross-functional teams, including sales, product, and design, to ensure integrated marketing efforts.
  • Staying abreast of the latest digital marketing trends, tools, and best practices.
  • Mentoring and guiding junior marketing team members.
The successful candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of 5 years of progressive experience in digital marketing, with a proven track record of success in managing campaigns and achieving measurable results. Strong analytical skills, proficiency in marketing automation tools, CRM software, and web analytics platforms (e.g., Google Analytics) are essential. Excellent communication, leadership, and project management skills are required. This is an opportunity to make a significant impact in a dynamic environment.
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Digital Marketing Manager

18000 Haiphong , Haiphong WhatJobs

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full-time
Our client is seeking a strategic and results-driven Digital Marketing Manager to lead their online marketing efforts in Haiphong, Hai Phong, VN . This role is crucial for developing and executing innovative digital strategies across multiple channels to enhance brand visibility, drive customer acquisition, and increase online engagement. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns.

The ideal candidate is a creative and analytical marketer with a deep understanding of the digital landscape and a proven ability to deliver measurable results. You should be proficient in various digital marketing tools and platforms, possess strong leadership skills, and be adept at managing campaigns from conception to completion. This position offers a hybrid work arrangement, balancing productive office collaboration with remote work flexibility.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO and SEM campaigns to improve website visibility and search engine rankings.
  • Create and execute engaging social media strategies across relevant platforms.
  • Oversee content marketing initiatives, including blog posts, articles, and website copy.
  • Develop and manage email marketing campaigns to nurture leads and engage customers.
  • Plan and execute paid advertising campaigns (PPC, social media ads) to drive traffic and conversions.
  • Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
  • Monitor and report on key digital marketing KPIs, providing insights and recommendations for improvement.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
  • Identify and implement new digital marketing opportunities and technologies.
  • Manage the company's online reputation and social media presence.
  • Lead and mentor junior marketing team members.
  • Conduct A/B testing and conversion rate optimization (CRO) initiatives.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and PPC advertising.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Strong analytical and data interpretation skills.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Experience with content management systems (CMS) like WordPress.
  • Ability to manage multiple projects and deadlines effectively.
  • Leadership and team management experience.
  • Experience in the specific industry relevant to our client is an advantage.
  • Ability to work effectively in a hybrid work environment.
Join our client in Haiphong, Hai Phong, VN and shape the future of their digital presence with this exciting hybrid role.
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Digital Marketing Manager

60000 Pleiku, Gia Lai WhatJobs

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full-time
Our client is looking for a creative and data-driven Digital Marketing Manager to spearhead our online marketing efforts from **Pleiku, Gia Lai, VN**. This role is critical in developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve business growth objectives. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. Key duties involve planning and executing campaigns across various digital channels, analyzing campaign performance data, optimizing strategies for maximum ROI, and managing the digital marketing budget. You will also oversee the creation of engaging digital content, manage online advertising platforms, and stay updated with the latest digital marketing trends and technologies. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of success in digital marketing management. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics), and expertise in various digital marketing platforms are essential. Excellent communication, leadership, and project management skills are also required. This is an exciting opportunity to lead our digital presence and contribute significantly to our company's success in the digital space.
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