78 Consumer Goods jobs in Vietnam
Brand Manager - Consumer Goods
60000 Phan Thiet, Binh Thuan
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Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) sector and is looking for a dynamic and results-oriented Brand Manager to lead a key product portfolio. This is an on-site position based in the vibrant city of Phan Thiet, Binh Thuan, VN . As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve ambitious business objectives. You will oversee all aspects of brand management, from market research and consumer insights to product development, marketing campaigns, and sales support.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing annual brand plans, including marketing strategies, promotional activities, and advertising campaigns.
- Conducting market analysis, identifying consumer trends, and understanding competitive landscapes to inform brand strategy.
- Managing the brand's marketing budget and ensuring efficient allocation of resources.
- Collaborating with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand execution.
- Overseeing product innovation, packaging design, and launch strategies for new products.
- Monitoring brand performance metrics, analyzing sales data, and reporting on key performance indicators (KPIs).
- Building and maintaining strong relationships with key stakeholders, including retail partners and media agencies.
- Ensuring consistent brand messaging and visual identity across all marketing channels.
- Developing and executing digital marketing strategies, including social media, SEO, and content marketing.
- Leading consumer research initiatives to gain deeper insights into customer needs and preferences.
- Managing the go-to-market strategy for new product introductions and existing product enhancements.
- Analyzing market feedback and competitive activities to adapt brand strategies accordingly.
- Contributing to the long-term vision and growth of the brand portfolio.
- Presenting brand strategies and performance reviews to senior management.
- Identifying opportunities for brand expansion and new market penetration.
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Brand Manager - Consumer Goods
670000 Phan Thiet, Binh Thuan
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Our client is actively seeking a creative and strategic Brand Manager to oversee their Fast-Moving Consumer Goods (FMCG) portfolio. This is an on-site role focused on driving brand growth and market presence within the competitive consumer landscape. You will be responsible for developing and executing comprehensive brand strategies, including marketing campaigns, product positioning, and consumer engagement initiatives. Key responsibilities include conducting market research, analyzing consumer trends, and identifying new opportunities for brand expansion. You will manage the brand's marketing budget, collaborate with advertising agencies and cross-functional teams (sales, product development, supply chain) to ensure cohesive brand messaging and execution. The ideal candidate will have a proven track record in brand management, specifically within the FMCG sector, demonstrating success in launching new products and managing existing brand portfolios. Strong analytical skills, with the ability to translate data into actionable insights, are essential. Excellent communication, presentation, and leadership skills are required to effectively lead brand initiatives and manage internal and external partnerships. Experience with digital marketing, social media strategy, and trade marketing is highly valued. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a plus. Join our client and contribute to shaping the future of well-known consumer brands.
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1
Brand Manager - Consumer Goods
950000 Rach Gia, Kien Giang
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Our client, a leading player in the FMCG sector, is actively searching for a passionate and results-driven Brand Manager to oversee one of their flagship consumer product lines. This is a crucial on-site role based in Rach Gia, requiring your physical presence to engage with local market dynamics and teams. You will be responsible for developing and executing comprehensive brand strategies that drive market share, build brand equity, and achieve ambitious sales targets. Key duties include conducting market research, analyzing consumer insights, developing marketing campaigns, managing product launches, and collaborating with cross-functional teams (sales, R&D, supply chain) to ensure brand consistency and success. The ideal candidate will possess a deep understanding of the FMCG landscape, proven experience in brand management, and exceptional analytical and communication skills. You should be adept at crafting compelling brand narratives and translating strategic objectives into impactful marketing initiatives. This role presents a fantastic opportunity to make a significant impact on a well-recognized consumer brand and grow your career within a thriving industry. Experience with product innovation and go-to-market strategies is highly valued.
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2
Brand Manager - Consumer Goods
200000 Phuong Son
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Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and results-oriented Brand Manager to oversee key product lines. This position is based in Thai Nguyen, Thai Nguyen, VN and will involve a hybrid work arrangement. You will be responsible for developing and executing comprehensive brand strategies that drive market share and profitability. This includes conducting market research, analyzing consumer trends, and identifying opportunities for product innovation and line extensions. You will manage the entire product lifecycle, from concept development to launch and post-launch analysis. Key responsibilities include developing and managing annual marketing plans, including advertising, promotions, digital marketing, and public relations. You will also oversee the creation of marketing collateral and ensure consistent brand messaging across all channels. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry. Proven success in developing and launching new products and executing effective marketing campaigns is essential. Strong analytical skills, with the ability to interpret market data and consumer insights, are required. Excellent communication, presentation, and interpersonal skills are crucial for collaborating with internal teams (sales, R&D, operations) and external agencies. Experience with digital marketing platforms and social media strategy is a strong plus. This role offers an exciting opportunity to shape the future of prominent consumer brands and contribute to the growth of our client in a competitive market.
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3
Brand Manager, Consumer Goods
260000 Nam Dinh , Nam Dinh
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Our client , a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Brand Manager to be based in Nam Dinh, Nam Dinh, VN . This exciting opportunity involves taking ownership of key brands within our extensive product portfolio, developing and executing strategic marketing plans to drive brand growth, increase market share, and enhance brand equity. You will be instrumental in understanding consumer insights, market trends, and competitive landscapes to identify new opportunities and challenges. Your responsibilities will span the entire marketing mix, including product development, pricing strategies, promotional activities, advertising campaigns, and digital marketing initiatives. Success in this role requires a deep understanding of the FMCG market, strong analytical skills to interpret sales data and campaign performance, and exceptional creativity to develop compelling brand messaging and campaigns. You will work closely with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless execution of brand strategies. This role demands a passionate marketer with a proven track record of building and revitalizing brands, coupled with strong leadership qualities. If you are eager to make a significant impact in a fast-paced environment and have a strategic mindset coupled with a creative flair, we encourage you to apply.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive marketing strategies for assigned FMCG brands.
- Conduct market research and analysis to identify consumer insights and market trends.
- Manage brand P&L, setting sales targets and monitoring performance.
- Oversee advertising, promotion, and media planning activities.
- Collaborate with product development teams on new product launches and line extensions.
- Manage packaging design and ensure brand consistency across all touchpoints.
- Analyze sales data and campaign results to optimize marketing efforts.
- Work with sales teams to ensure effective in-market execution of brand plans.
- Build strong relationships with agencies and external partners.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Proven experience (e.g., 3-5 years) in brand management, preferably within the FMCG sector.
- Strong understanding of marketing principles and practices.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Creative and innovative mindset with a passion for building brands.
- Strong project management and organizational abilities.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a team environment.
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4
Brand Manager - Consumer Goods
71000 Bien Hoa, Dong Nai
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Our client is actively seeking a creative and strategic Brand Manager to lead their Fast-Moving Consumer Goods (FMCG) portfolio, operating in a fully remote capacity. This role is pivotal in shaping brand identity, driving market growth, and enhancing consumer engagement for our diverse range of products. You will be responsible for developing and executing comprehensive brand strategies, including marketing campaigns, product positioning, pricing strategies, and promotional activities. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Experience in digital marketing, social media strategy, and content creation is highly valued. You will work closely with cross-functional teams, including sales, product development, and creative agencies, to ensure consistent brand messaging and successful product launches. Key responsibilities include conducting market research, analyzing sales data, and identifying opportunities for brand expansion and innovation. You will also manage marketing budgets, track campaign performance, and optimize marketing mix for maximum ROI. A bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or advanced degree is a plus. Proven experience (5+ years) in brand management, product marketing, or a similar role within the FMCG industry is essential. Strong analytical, communication, and project management skills are a must. The ability to translate consumer insights into actionable marketing plans and to lead projects effectively in a remote setting is crucial. You should be passionate about building strong brands and driving consumer loyalty. This is an excellent opportunity to take ownership of key brands and contribute significantly to our client's market success from the comfort of your home office.
Responsibilities:
Responsibilities:
- Develop and implement brand strategies to drive market share.
- Manage product portfolio and drive new product innovation.
- Create and execute integrated marketing campaigns across various channels.
- Analyze market trends and consumer insights to inform strategy.
- Manage marketing budgets and measure campaign effectiveness.
- Collaborate with sales teams to achieve sales targets.
- Oversee product packaging and point-of-sale materials.
- Build and maintain strong relationships with advertising and media agencies.
- Monitor competitor activities and market dynamics.
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5
Brand Manager - Consumer Goods
36000 Hoang Hoa
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Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and creative Brand Manager to spearhead their marketing initiatives. This role is based in **Thanh Hoa, Thanh Hoa, VN** and requires your presence in the office to foster collaboration and ensure seamless execution of brand strategies. You will be responsible for developing and implementing comprehensive brand plans that drive market share and revenue growth. This includes conducting market research, analyzing consumer trends, and identifying competitive landscapes to inform strategic decisions. You will oversee the entire brand lifecycle, from product conceptualization and launch to ongoing brand management and performance tracking. Crafting compelling marketing campaigns across various channels, including digital, social media, traditional advertising, and point-of-sale promotions, will be a core part of your responsibilities. You will manage the brand's budget effectively, ensuring optimal allocation of resources to achieve marketing objectives. Collaboration with internal teams such as sales, product development, and supply chain, as well as external agencies, will be crucial for successful brand execution. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry. A deep understanding of consumer psychology and market dynamics is essential. Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies, are required. Excellent communication, presentation, and project management skills are vital for leading brand initiatives. Creativity and a passion for building strong consumer connections are highly valued. You will be expected to stay ahead of industry trends and consumer preferences, continuously seeking innovative ways to enhance brand equity and consumer engagement. This is a fantastic opportunity to take ownership of a key brand within a growing company and make a significant impact on its market success.
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6
Consumer Goods Brand Manager
04000 Bien Hoa, Dong Nai
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We are looking for a dynamic and strategic Consumer Goods Brand Manager to lead our brand initiatives. This role is fully remote, allowing you to work from anywhere. You will be responsible for developing and executing comprehensive brand strategies, managing product portfolios, and driving market growth for our fast-moving consumer goods (FMCG) products. Your responsibilities will include conducting market research, analyzing consumer trends, developing marketing campaigns, managing advertising budgets, and collaborating with sales and product development teams to ensure brand success. The ideal candidate will possess a strong understanding of the FMCG market, proven experience in brand management, and excellent analytical, communication, and leadership skills. Experience with digital marketing, social media strategy, and consumer insights is essential. You will be tasked with building strong brand awareness, increasing market share, and ensuring brand positioning aligns with consumer needs and market opportunities. This position offers a unique opportunity to shape the future of our brands and make a significant impact in a fast-paced industry. We encourage applications from creative and driven individuals who are passionate about building successful consumer brands. You will have the autonomy to develop innovative strategies and execute them with a high degree of independence in this remote setting. Success will be measured by brand performance metrics, market share growth, and customer engagement. Join our team and leverage your expertise to elevate our brands to new heights in the competitive FMCG landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and implement brand strategies for FMCG products.
- Manage product lifecycle and portfolio.
- Conduct market research and consumer trend analysis.
- Plan and execute marketing and advertising campaigns.
- Collaborate with sales and product development teams.
- Monitor brand performance and market share.
- Manage brand budgets and resources.
- Build brand awareness and customer loyalty.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in brand management, preferably in FMCG.
- Strong understanding of marketing principles and consumer behavior.
- Experience with digital marketing and social media strategies.
- Excellent analytical, communication, and leadership skills.
- Ability to work independently and manage multiple projects remotely.
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7
Brand Manager - Consumer Goods
670000 My Tho, Tien Giang
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Posted 2 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-oriented Brand Manager to join their dynamic marketing team. This is a fully remote opportunity, allowing you to contribute to brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand strategies to drive growth, increase market share, and enhance brand equity for key product lines. This role requires a deep understanding of consumer insights, market trends, and competitive landscapes.
Key responsibilities include developing annual brand plans, managing marketing budgets, and overseeing the execution of marketing campaigns across various channels, including digital, social media, and traditional advertising. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and successful product launches. Analyzing sales data, market research, and campaign performance to identify opportunities and make data-driven recommendations is crucial. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG sector. Proven success in developing and launching new products and executing integrated marketing campaigns is essential. Strong analytical, strategic thinking, and communication skills are required. Experience with market research tools and a passion for understanding consumer behavior are highly valued. This role offers a significant opportunity to shape the future of iconic brands in a flexible, remote-first setting.
Key responsibilities include developing annual brand plans, managing marketing budgets, and overseeing the execution of marketing campaigns across various channels, including digital, social media, and traditional advertising. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and successful product launches. Analyzing sales data, market research, and campaign performance to identify opportunities and make data-driven recommendations is crucial. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG sector. Proven success in developing and launching new products and executing integrated marketing campaigns is essential. Strong analytical, strategic thinking, and communication skills are required. Experience with market research tools and a passion for understanding consumer behavior are highly valued. This role offers a significant opportunity to shape the future of iconic brands in a flexible, remote-first setting.
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8
Brand Manager - Consumer Goods
95000 Rach Gia, Kien Giang
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Posted 2 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to spearhead their brand initiatives. This is a fully remote position, allowing you to manage brand strategy and execution from anywhere in Vietnam. You will be responsible for developing and implementing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. This role requires a deep understanding of consumer behavior, market trends, and a proven ability to translate insights into impactful marketing campaigns.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive growth and market penetration for assigned FMCG products.
- Conduct market research and competitive analysis to identify consumer insights, market opportunities, and emerging trends.
- Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Oversee the development and implementation of marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure consistent brand messaging and execution.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
- Develop new product launch strategies and marketing plans.
- Manage packaging design, product positioning, and pricing strategies.
- Build and maintain strong relationships with key stakeholders, including distributors and retailers.
- Stay abreast of industry best practices and innovations in marketing and brand management.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Ensure brand guidelines are adhered to across all touchpoints.
- Analyze sales data and consumer feedback to inform future brand strategies.
- Drive innovation in brand communication and consumer engagement.
- Identify and evaluate potential brand partnerships and collaborations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- 5+ years of experience in brand management, marketing, or product management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies that have driven significant business growth.
- Strong understanding of consumer insights, market analysis, and marketing principles.
- Experience with digital marketing, social media marketing, and performance analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Proficiency in marketing analytics tools and MS Office Suite.
- Experience working in a remote environment and managing remote collaborations.
- Creativity and a passion for building strong consumer brands.
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