33 Consumer Strategy Manager jobs in Vietnam
Communications Manager, Brand Strategy
40000 Hoang Hoa
WhatJobs
Posted today
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Job Description
Our client is a dynamic and forward-thinking organization seeking an experienced Communications Manager to lead their brand strategy and external communications efforts. This is a fully remote position, offering a fantastic opportunity to shape the narrative and enhance the public image of the company. You will be responsible for developing and executing comprehensive communication plans that align with the company's brand objectives and marketing strategies. Your key duties will include managing all aspects of public relations, media relations, social media presence, and corporate messaging. You will craft compelling press releases, articles, blog posts, and website content to effectively convey the company's value proposition and achievements. Building and maintaining strong relationships with media outlets, industry influencers, and stakeholders is crucial. The ideal candidate will possess a deep understanding of communication principles, media landscapes, and digital marketing trends. Proven experience in developing and implementing successful brand campaigns and crisis communication strategies is essential. You will also oversee the creation of marketing collateral, presentations, and internal communications to ensure consistent brand messaging across all platforms. Excellent writing, editing, and storytelling skills are paramount. This role requires strong project management capabilities, the ability to manage multiple projects simultaneously, and excellent interpersonal skills to collaborate effectively with internal teams and external partners. You will also be responsible for monitoring media coverage and analyzing the effectiveness of communication initiatives. This is an ideal role for a creative and strategic communicator looking to make a significant impact in a remote-first environment.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated communication strategies to enhance brand visibility and reputation.
- Manage public relations activities, including media outreach and press release distribution.
- Create engaging content for various communication channels, including press releases, blog posts, social media, and website.
- Build and maintain relationships with journalists, media outlets, and industry influencers.
- Oversee corporate messaging and ensure brand consistency across all communications.
- Develop and manage crisis communication plans.
- Collaborate with marketing and sales teams to align communication efforts with business objectives.
- Monitor media coverage and industry trends, providing regular reports.
- Manage the company's social media presence and engagement strategies.
- Develop and produce internal communications materials to foster employee engagement.
- Organize and manage company events and press conferences (as needed).
Qualifications:
- Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.
- Minimum of 5 years of experience in corporate communications, public relations, or brand management.
- Proven track record of developing and implementing successful communication strategies.
- Excellent written and verbal communication skills, with a talent for compelling storytelling.
- Strong media relations and press release writing experience.
- Proficiency in social media management tools and digital marketing strategies.
- Experience in crisis communication and reputation management.
- Ability to work independently and manage multiple projects in a remote setting.
- Strong organizational and project management skills.
- Familiarity with content management systems (CMS) is a plus.
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Marketing Manager - Brand Strategy
58000 Nam Dinh , Nam Dinh
WhatJobs
Posted 2 days ago
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Job Description
Our client, a dynamic consumer goods company, is seeking a strategic and results-oriented Marketing Manager to lead brand development and marketing initiatives in Nam Dinh, Nam Dinh, VN . This role requires a deep understanding of consumer behavior, market trends, and effective marketing communication strategies to build and strengthen brand presence. The ideal candidate will be a creative thinker with strong analytical capabilities.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with company objectives and brand positioning.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Manage brand portfolio, ensuring consistent brand messaging and visual identity across all platforms.
- Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
- Collaborate with sales, product development, and design teams to ensure integrated marketing efforts.
- Manage the marketing budget, allocating resources effectively to maximize ROI.
- Analyze marketing campaign performance and provide actionable recommendations for optimization.
- Lead and mentor junior marketing staff.
- Stay updated on emerging marketing technologies and best practices.
- Manage relationships with external agencies and partners.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in marketing, with a proven track record in brand management and strategy.
- Strong understanding of marketing principles, including digital marketing, content marketing, and traditional advertising.
- Experience in the FMCG sector is highly desirable.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and marketing analytics platforms.
- Strong leadership, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative and innovative approach to marketing challenges.
- Fluency in Vietnamese and English.
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1
Senior Marketing Manager - Brand Strategy
81000 Bien Hoa, Dong Nai
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Posted 2 days ago
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Job Description
Our client is looking for a seasoned Senior Marketing Manager to lead brand strategy and execution in Bien Hoa, Dong Nai, VN . This pivotal role involves shaping the brand's identity, developing compelling marketing campaigns, and driving market share growth. You will be responsible for understanding consumer insights, competitive landscapes, and market trends to inform strategic decisions.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing comprehensive brand strategies to enhance market position and awareness.
- Managing the creation and execution of integrated marketing campaigns across all channels.
- Conducting market research and competitive analysis to identify opportunities and threats.
- Understanding consumer insights and translating them into actionable marketing plans.
- Collaborating with product development, sales, and creative teams to ensure brand consistency.
- Overseeing the marketing budget, ensuring effective allocation of resources.
- Measuring and reporting on the performance of marketing campaigns and brand initiatives.
- Managing external agencies and vendor relationships.
- Developing compelling brand messaging and communication strategies.
- Staying abreast of industry trends and emerging marketing technologies.
- Leading and mentoring a team of marketing professionals.
- Ensuring all marketing activities align with the company's overall business objectives.
This advertiser has chosen not to accept applicants from your region.
2
Senior Marketing Manager, Brand Strategy
560000 An Thanh
WhatJobs
Posted 2 days ago
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Our client is seeking an experienced and strategic Senior Marketing Manager, Brand Strategy to spearhead our brand initiatives from Vung Tau, Ba Ria–Vung Tau, VN . This pivotal role focuses on developing and implementing comprehensive marketing strategies that build brand equity, drive market penetration, and foster customer loyalty. The ideal candidate will have a strong background in brand management, market research, digital marketing, and campaign execution within competitive markets. You will be responsible for defining the brand's positioning, developing compelling brand messaging, and overseeing the creation of integrated marketing campaigns across all channels. Your duties will include conducting market analysis, identifying consumer insights, and translating them into actionable marketing plans. This position requires a creative thinker with exceptional analytical skills and a deep understanding of consumer behavior and market dynamics. You will lead a team of marketing professionals, manage marketing budgets, and collaborate closely with product development, sales, and public relations teams. We are looking for a leader who can inspire innovation, drive measurable results, and ensure a consistent and powerful brand presence. Strong communication and presentation skills are essential for effectively conveying brand strategies to stakeholders. Our client offers a competitive salary, excellent benefits, and opportunities for professional growth. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 6 years of experience in marketing, with a significant focus on brand strategy and management. Experience in the local market is a strong plus. Join us to elevate our brand to new heights.
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3
Senior Communications Specialist - Brand Strategy
51000 Thuy Van
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Our client, a dynamic and forward-thinking media organization, is seeking a highly creative and strategic Senior Communications Specialist to join their entirely remote team. This role will be instrumental in shaping and executing compelling communication strategies that enhance brand perception, engage target audiences, and drive positive media coverage. The ideal candidate will be a master storyteller with a proven ability to develop and implement integrated communication campaigns across various platforms.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive communication strategies aligned with organizational goals and brand objectives.
- Craft engaging and persuasive content for various channels, including press releases, blog posts, social media updates, website copy, and internal communications.
- Manage media relations, build and maintain relationships with journalists, influencers, and key stakeholders.
- Proactively identify communication opportunities and develop proactive media outreach plans.
- Monitor media coverage, analyze sentiment, and provide regular reports on brand reputation and communication effectiveness.
- Develop crisis communication plans and manage communications during sensitive situations.
- Create compelling narratives and messaging frameworks that resonate with diverse audiences.
- Collaborate with marketing, design, and product teams to ensure consistent brand messaging across all touchpoints.
- Manage the company's social media presence, including content creation, scheduling, and community engagement.
- Organize and promote virtual events, webinars, and press conferences.
- Measure and report on the effectiveness of communication campaigns using relevant KPIs.
- Stay informed about industry trends, competitor activities, and emerging communication technologies.
- Maintain an updated database of media contacts and influencers.
- Ensure all communications adhere to brand guidelines and messaging standards.
- Contribute to the development of the overall marketing and branding strategy.
Qualifications:
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Minimum of 5 years of experience in communications, public relations, or media relations, preferably within the media industry.
- Proven track record of developing and executing successful integrated communication campaigns.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Strong understanding of media relations, social media management, and digital communication strategies.
- Excellent interpersonal and networking skills, with the ability to build and maintain relationships with media and influencers.
- Demonstrated ability to think strategically and creatively, with a strong understanding of brand building.
- Experience in crisis communication management is highly desirable.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote, fast-paced environment.
- Excellent organizational and project management skills.
- Fluency in English is essential; knowledge of Vietnamese is a plus.
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4
Head of Global Brand Strategy
44000 Hoang Hoa
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Job Description
Our client, a rapidly growing multinational Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and visionary Head of Global Brand Strategy to lead our brand development efforts worldwide. This is a fully remote position, offering unparalleled flexibility and the opportunity to shape the future of our iconic brands from anywhere in the world.
Responsibilities:
Qualifications:
If you are a strategic thinker with a passion for building world-class brands and thrive in a remote work setting, this is an exceptional opportunity to make a significant impact.
Responsibilities:
- Develop and implement comprehensive global brand strategies that align with business objectives and market trends.
- Conduct in-depth market research and consumer insights analysis to identify growth opportunities and competitive threats.
- Oversee the creation and execution of integrated marketing campaigns across various channels, ensuring brand consistency and impact.
- Collaborate closely with cross-functional teams, including marketing, sales, product development, and regional leadership, to ensure successful brand implementation.
- Manage brand P&Ls, setting budgets, and tracking key performance indicators (KPIs) to measure success and ROI.
- Identify and develop new market entry strategies and brand positioning for emerging territories.
- Champion brand vision and ensure strong brand guardianship across all touchpoints.
- Lead and mentor a team of global brand managers, fostering a culture of innovation and high performance.
- Monitor industry trends, competitive landscape, and consumer behavior to adapt brand strategies proactively.
- Develop and nurture strong relationships with external agencies and partners.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive experience in brand management within the FMCG sector, with a proven track record of success in developing and launching global brands.
- Demonstrated expertise in consumer insights, market analysis, strategic planning, and integrated marketing communications.
- Strong understanding of digital marketing, social media, and emerging communication channels.
- Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
- Experience in managing global teams and working in a multicultural environment.
- Proficiency in financial management and budget control.
- Ability to think strategically and execute tactically in a fast-paced, dynamic environment.
- Proven ability to drive brand growth and market share.
- Creative mindset with a passion for building compelling brand narratives.
If you are a strategic thinker with a passion for building world-class brands and thrive in a remote work setting, this is an exceptional opportunity to make a significant impact.
This advertiser has chosen not to accept applicants from your region.
5
Head of FMCG Brand Strategy
44000 Hoang Hoa
WhatJobs
Posted 2 days ago
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WhatJobs is looking for a visionary Head of FMCG Brand Strategy to lead our client's brand development initiatives in the Fast-Moving Consumer Goods sector. This is a fully remote position, allowing you to drive brand growth from any location. You will be responsible for crafting and executing innovative brand strategies that resonate with target consumers, enhance brand visibility, and achieve business objectives. This role requires a deep understanding of the FMCG market, consumer behavior, and competitive landscapes.
Your core responsibilities will include developing comprehensive brand plans, overseeing product positioning and messaging, and managing brand marketing campaigns across various channels. You will conduct market research and analysis to identify emerging trends and opportunities. Collaboration with sales, product development, and creative teams will be essential to ensure brand consistency and effective execution of marketing strategies. You will also manage the brand's budget, measure campaign performance, and provide strategic recommendations for continuous improvement.
The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business, or a related field, with at least 8 years of progressive experience in brand management, specifically within the FMCG industry. Proven success in developing and launching successful brands, coupled with strong analytical, strategic thinking, and leadership skills, is essential. Excellent communication, presentation, and interpersonal skills are required. Experience with digital marketing, social media strategy, and consumer insights is highly valued. If you are a creative, results-oriented professional with a passion for building strong consumer brands and thrive in a remote work environment, we invite you to apply. Join us in shaping the future of leading FMCG brands.
Your core responsibilities will include developing comprehensive brand plans, overseeing product positioning and messaging, and managing brand marketing campaigns across various channels. You will conduct market research and analysis to identify emerging trends and opportunities. Collaboration with sales, product development, and creative teams will be essential to ensure brand consistency and effective execution of marketing strategies. You will also manage the brand's budget, measure campaign performance, and provide strategic recommendations for continuous improvement.
The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business, or a related field, with at least 8 years of progressive experience in brand management, specifically within the FMCG industry. Proven success in developing and launching successful brands, coupled with strong analytical, strategic thinking, and leadership skills, is essential. Excellent communication, presentation, and interpersonal skills are required. Experience with digital marketing, social media strategy, and consumer insights is highly valued. If you are a creative, results-oriented professional with a passion for building strong consumer brands and thrive in a remote work environment, we invite you to apply. Join us in shaping the future of leading FMCG brands.
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Senior Digital Marketing Manager - Brand Strategy
95000 Long Xuyen, An Giang
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Role Description: Our client is searching for an experienced and strategic Senior Digital Marketing Manager to spearhead brand development and online presence initiatives. This is a fully remote position, offering a unique opportunity to lead impactful marketing campaigns from anywhere. The ideal candidate will possess a comprehensive understanding of digital marketing channels, content strategy, social media engagement, and performance analytics. You will be responsible for crafting and executing innovative digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster strong brand loyalty. This role requires a creative mindset, exceptional leadership skills, and a data-driven approach to optimize marketing performance.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Manage and oversee the creation of compelling and engaging content for all digital channels.
- Define and execute social media strategies to increase brand awareness, engagement, and community growth.
- Monitor, analyze, and report on the performance of digital marketing campaigns using key metrics and analytics tools.
- Optimize campaigns for maximum ROI, A/B testing, and continuous improvement.
- Manage the digital marketing budget and allocate resources effectively.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including creative, sales, and product development, to ensure brand consistency and achieve business objectives.
- Lead and mentor junior marketing team members, fostering a high-performance culture.
- Manage relationships with external agencies and vendors as needed.
- Conduct market research and competitive analysis to identify new opportunities and threats.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a proven track record of success in developing and executing digital strategies.
- Extensive experience with SEO, SEM, PPC advertising, social media marketing, email marketing, and content marketing.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and social media management platforms.
- Strong understanding of brand management and messaging.
- Excellent leadership, project management, and communication skills.
- Creative thinking and problem-solving abilities.
- Experience managing remote teams and collaborating effectively in a virtual environment.
- Ability to adapt to a fast-paced and evolving digital landscape.
- Demonstrated ability to drive measurable results and achieve marketing objectives.
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7
Head of Communications and Brand Strategy
70000 An Thanh
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Our client, a fast-growing innovative technology company, is looking for an exceptional Head of Communications and Brand Strategy to lead their media presence and enhance their brand reputation. This role is based in the vibrant city of **Ho Chi Minh City, Ho Chi Minh, VN**, and requires a strategic thinker with a proven track record in developing and executing impactful communication campaigns. You will be responsible for crafting and disseminating the company's narrative across all channels, building strong relationships with media and influencers, and ensuring brand consistency.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive communications and PR strategies aligned with business objectives.
- Manage all aspects of corporate communications, including media relations, public affairs, internal communications, and crisis management.
- Craft compelling press releases, speeches, articles, and other communication materials.
- Build and maintain strong relationships with key media outlets, journalists, and industry influencers.
- Develop and execute brand strategy initiatives to enhance brand awareness, perception, and loyalty.
- Oversee the company's social media presence and content strategy, ensuring engagement and brand consistency.
- Monitor media coverage and public sentiment, providing insights and recommendations to senior leadership.
- Organize and manage press conferences, events, and media briefings.
- Collaborate with marketing and product teams to ensure integrated messaging across all platforms.
- Manage the communications budget and measure the effectiveness of PR and communication campaigns.
- Stay current with industry trends and best practices in communications and public relations.
- Lead and mentor a team of communication specialists.
- Bachelor's or Master's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Minimum of 7 years of progressive experience in corporate communications, public relations, or media management, preferably in the technology sector.
- Demonstrated success in developing and executing strategic communication plans that have significantly impacted brand reputation and media coverage.
- Excellent written and verbal communication skills, with a strong command of English.
- Proven ability to build and maintain relationships with media and stakeholders.
- Strong understanding of digital communication channels, social media management, and content creation.
- Experience in crisis communication and reputation management.
- Exceptional leadership, strategic thinking, and problem-solving abilities.
- Ability to work effectively in a fast-paced, dynamic environment.
- Experience managing budgets and teams.
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8
Digital Marketing Manager - Brand Strategy & Campaigns
58000 Phan Thiet, Binh Thuan
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Posted today
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Our client is seeking an experienced and results-driven Digital Marketing Manager to lead their online presence and brand strategy. This fully remote role offers the opportunity to craft and execute innovative digital marketing campaigns that enhance brand visibility and drive customer engagement. You will be responsible for developing and implementing comprehensive digital marketing plans across various channels, including social media, search engines, email marketing, and content marketing. Key responsibilities include managing social media platforms, creating engaging content, optimizing SEO and SEM strategies, analyzing campaign performance using analytics tools, and managing digital advertising budgets. You will also stay abreast of the latest digital marketing trends and technologies to ensure our strategies remain cutting-edge. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 6 years of experience in digital marketing, preferably in a management or strategic role. Proven success in developing and executing successful digital marketing campaigns, with a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing is essential. Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot) is required. Excellent analytical, communication, and project management skills are necessary for coordinating efforts and reporting on campaign effectiveness. This is an exciting opportunity to take ownership of a brand's digital footprint and drive measurable results in a flexible, remote work environment. We are looking for a creative and strategic thinker with a passion for digital storytelling and brand building.
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