6 620 E Commerce Marketing jobs in Vietnam

Core Mission

As the "brain" and "growth engine" of the company in the Vietnam market, you will be fully responsible for developing and executing growth strategies. With a data-driven mindset, you will deeply analyze the market, competitors, and consumer behavior while driving alignment across supply chain, marketing, and product functions to achieve strategic breakthroughs in GMV, profitability, and market share.

What You'll Do

1. Strategy & Business Operations (35%)

• Develop overall business strategies for the Vietnam market on a monthly, quarterly, and annual basis, including GMV targets and budget planning, and take full responsibility for execution.

• Conduct in-depth competitor analysis, study market trends and consumer behavior to identify new opportunities and growth points (e.g., new product categories, new sales channels, new marketing models).

• Play a key role in business decision-making by quickly and accurately feeding back market demands to the supply chain team in China, thereby driving optimization of product selection, pricing, and inventory planning.

• Build and improve data monitoring systems (Dashboards), providing regular in-depth analytical reports to the leadership team as a solid basis for strategic decisions.

2. Data-Driven Marketing & Growth (35%)

• Take full ownership of developing and executing omni-channel marketing strategies (on-site & off-site), including e-commerce platforms such as Lazada, Shopee, TikTok Shop, as well as social media channels like Facebook, Zalo, Google, and KOL/KOC networks.

• Build a precise marketing framework with key metrics such as CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), and ROI (Return on Investment), while continuously optimizing ad strategies and budget allocation.

• Design and lead large-scale integrated marketing campaigns (e.g., shopping festivals, branding campaigns) to boost brand awareness and user conversion rates.

• Develop and implement customer lifecycle management models, leveraging data analytics to drive user retention, repurchase frequency, and brand loyalty.

3. Team Building & Cross-functional Collaboration (20%)

• Build a high-performing local marketing team from scratch or optimize the existing team; recruit, train, and manage talent across operations, advertising, content, and social media.

• Act as a bridge between China–Vietnam business operations, collaborating effectively with headquarters (purchasing, supply chain, product, design) and local teams in Vietnam (customer service, logistics) to ensure strategic alignment and efficient execution.

4. Localization & Brand Building (10%)

• Deeply understand Vietnam's culture, consumer habits, and legal environment to ensure product and marketing strategies are relevant and compliant.

• Position and develop the brand image in Vietnam, crafting impactful brand storytelling.

Yêu cầu công việc

1. Experience:

• Minimum 5 years of marketing management experience in e-commerce, with proven success in leading projects in the Vietnam market.

• Hands-on experience in building teams from scratch or full accountability for business growth; strong knowledge of platforms such as Lazada, Shopee, and TikTok Shop.

• Strong analytical skills; proficient in analytical tools (e.g., Google Analytics, Power BI, platform data) with the ability to independently extract, clean, analyze data, and build models.

2. Skills:

• Data-driven: Capable of building business data models, analyzing and interpreting key metrics, and making decisions based on data.

• Strategic thinking: Strong business acumen with the ability to assess market dynamics and design clear strategic roadmaps.

• Supply chain coordination: Deep understanding of cross-border e-commerce supply chain operations, with the ability to translate market demand into actionable guidance for the supply chain.

• Leadership: Excellent in team management, communication, and cross-functional collaboration; able to inspire and motivate high performance.

3. Languages:

• Proficiency in English or Chinese is a plus.

4. Personal Traits:

• Results-oriented, ambitious, and highly driven to achieve growth.

• Resilient under pressure, able to tackle complex challenges, and adaptable in a fast-paced, dynamic environment.

Why you'll love working here

• Competitive salary and benefits, negotiated based on skills and experience.

• Social insurance contributions are based on the full gross salary.

• Full compliance with Vietnam Labor Law, including contributions to social, health, and unemployment insurance.

• Annual leave and public holiday entitlements according to the regulations of the Vietnamese government.

• A dynamic, professional, and friendly work environment with ample opportunities for growth and advancement.

Address:

• 497 Nguyen Kiem Street, Ward 9, Duc Nhuan District, Ho Chi Minh City

Job Description:

• Plan and execute promotional campaigns and online marketing strategies.
• Run and optimize Ads on e-commerce platforms, Google Ads, Facebook Ads.
• Write and publish product content/posts for international e-commerce sites.
• Coordinate with design team for images, banners, and promotional content.
• Track sales performance, ad effectiveness, and suggest improvement strategies.
• Update pricing, inventory, and handle order-related issues.
• Manage and optimize product listings on both local (Shopee, Lazada, Tiki) and international e-commerce platforms (Amazon, eBay, Alibaba, etc.).

Requirements:

• College/University degree in Marketing, E-commerce, Business or related fields.
• Minimum 6 months of experience in e-commerce (local or international).
• Experience in running Ads and managing online stores.
• Good content writing skills
• Proficient in Excel, Canva, and digital tools.

Benefits:

• Salary: 10 -14mill + Bonus
• Insurance & Health Coverage
• Performance-Based Bonuses: Monthly, quarterly, or annual bonuses based on KPIs and overall contribution
• Annual Company Retreat and Team Building Events

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2+ years of experience in e-commerce marketing and social media management.
• Proven ability to develop and execute successful digital marketing campaigns.
• Proficiency in SEO, SEM, content marketing, and social media advertising.
• Experience with e-commerce platforms (e.g., Shopee, Lazada, Tiki) and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills in Vietnamese.
• Creative thinking and problem-solving abilities.

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• 2+ years of experience in e-commerce marketing and digital advertising.
• Proven experience managing successful social media and SEM campaigns.
• Strong understanding of SEO, A/B testing, and conversion rate optimization (CRO).
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Ability to analyze data and derive actionable insights.
• Strong project management and organizational skills.
• Experience working in a hybrid environment.
• Fluency in English is required.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in e-commerce marketing or digital marketing.
• Proven experience managing paid advertising campaigns (PPC, social media ads).
• Strong understanding of SEO principles and techniques.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with email marketing platforms and CRM systems.
• Excellent copywriting and content creation skills.
• Familiarity with social media marketing and community management.
• Strong analytical and problem-solving abilities.
• Ability to work effectively in a hybrid work environment.
• Creative mindset with a focus on driving measurable results.

• Developing and implementing comprehensive e-commerce marketing strategies.
• Managing and growing social media channels (Facebook, Instagram, TikTok, etc.).
• Creating and curating engaging content for social media, website, and email campaigns.
• Optimizing product listings and website content for search engines (SEO).
• Planning and executing paid advertising campaigns (Google Ads, Facebook Ads).
• Analyzing campaign performance, website traffic, and sales data to provide actionable insights.
• Monitoring market trends and competitor activities to identify new opportunities.
• Collaborating with the design team to create marketing collateral.
• Managing customer inquiries and feedback received through social media and other online channels.
• Staying up-to-date with the latest e-commerce and digital marketing technologies.

• Develop and implement effective e-commerce marketing strategies to drive online sales and conversions.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Conduct keyword research, SEO, and SEM activities to improve organic search visibility and drive qualified traffic.
• Create engaging and compelling content for social media platforms to build brand awareness and foster community.
• Manage and optimize product listings on e-commerce marketplaces (e.g., Shopee, Lazada).
• Analyze marketing campaign performance using tools like Google Analytics and provide actionable insights.
• Monitor industry trends and competitor activities to identify new opportunities.
• Collaborate with design and content teams to create marketing assets.
• Manage email marketing campaigns and customer segmentation strategies.
• Stay up-to-date with the latest digital marketing tools and best practices.

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3-5 years of experience in e-commerce marketing and digital advertising.
• Proven experience in managing successful online advertising campaigns and social media marketing.
• Strong understanding of SEO/SEM principles and tools.
• Familiarity with major e-commerce platforms and marketplaces.
• Proficiency in Google Analytics and other web analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and strong analytical abilities.
• Ability to work both independently and as part of a team.
• Experience with content management systems (CMS) is a plus.