5 075 Email Marketing jobs in Vietnam

CB/I Digital is a leading cloud software and digital marketing company with offices in New York, US and Ho Chi Minh City, Vietnam. We provide cloud software platforms and performance marketing for large enterprise clients and growing brands, including First Citizens Bank, Beam Suntory, LVMH in the U.S. or Be Group, Vinfast, Hoan My Medical Group, and ACB Bank in Vietnam.

CB/I made Inc. 5000 list for fastest growing private companies in America in 2022, and won two Stevie American Business Awards for Best Marketing Campaigns for Paid Advertising and SEO in 2023.

Job Description

As an Email Marketing Specialist at Chi Doanh, you will play a pivotal role in optimizing the conversion rates for our client E-commerce, SaaS, and Mobile App platforms.

RESPONSIBILITY

• Develop and implement A/B and multivariate tests to optimize various Email/SMS elements such as product pages, landing pages, and checkout processes.
• Optimize conversion paths by analyzing and enhancing conversion rates across different marketing channels, including Email/SMS, CRM and other non-paid channels, to ensure a consistent and effective user journey.
• Effectively collaborate with cross-functional teams.
• Proactively seek opportunities for ongoing learning and development.

REQUIREMENTS

• 3 years of experience in Email/ SMS marketing.
• Hands-on experience with Klaviyo, Active Campaign, SendGrid or Hubspot.
• Have a solid understanding of customer journey or user flow for D2C, E-commerce platforms.
• Proven experience scaling the revenue directly through the Emails/ SMS channel.
• Having knowledge of US market behavior is a great plus.
• Proven experience as an Email/ SMS Specialist or in a similar role.
• Proficiency in data analysis and the ability to draw actionable insights from data.
• Strong communication skills to collaborate with cross-functional teams.
• Detail-oriented with excellent problem-solving abilities.

BENEFITS

• A competitive salary depending on your level of expertise
• A chance to learn from leading industry experts and build world-class products
• A dynamic, transparent, and professional work environment
• An opportunity to improve your English language and communication skills
• Social insurance, health insurance and other benefits in accordance with the Labor Law and the Company policies
• PLUS PTI premium insurance
• An annual company trip
• A possibility for an early salary raise with solid contribution. A 13th month salary and a bonus based on the performance
• Overtime pay according to company policy (x1.5 for weekdays, x2 for weekends)

• Develop and implement comprehensive email marketing strategies aligned with overall marketing objectives.
• Create engaging and persuasive email copy, subject lines, and calls-to-action.
• Design visually appealing email templates that are responsive across various devices.
• Manage and segment email subscriber lists to deliver targeted and personalized content.
• Set up and manage automated email workflows (e.g., welcome series, abandoned cart emails, nurture campaigns).
• Conduct A/B testing on various elements of email campaigns (e.g., subject lines, content, send times) to optimize performance.
• Monitor and analyze key email marketing metrics (e.g., open rates, click-through rates, conversion rates, unsubscribe rates).
• Generate regular reports on campaign performance and provide actionable insights for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content creators, designers, and marketing teams to ensure consistent brand messaging and creative execution.
• Stay up-to-date with the latest trends and best practices in email marketing and digital advertising.
• Manage the email marketing platform and ensure data integrity.
• Identify opportunities to grow the email subscriber base.
• Assist in developing landing pages and lead capture forms.
• Troubleshoot any issues related to email deliverability or campaign execution.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing with a strong focus on email.
• Proven experience in developing and executing successful email marketing campaigns.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, ActiveCampaign).
• Strong understanding of email marketing principles, segmentation, and automation.
• Excellent copywriting and editing skills with a keen eye for detail.
• Experience with A/B testing and data analysis.
• Familiarity with marketing automation concepts.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage time effectively in a remote environment.
• Knowledge of HTML/CSS for email template customization is a plus.
• Understanding of general digital marketing strategies.
• Excellent organizational skills and ability to manage multiple projects.
• A reliable internet connection and a dedicated home workspace are required.

Email Marketing Specialist – Work on U.S. Brands from Vietnam

Become a Global Marketer—From the Heart of Vietnam

Are you ready to build a global career right here in Ho Chi Minh City?

At WowSuite, we don't just follow trends—we create them. We're a global eCommerce company working with some of the most exciting direct-to-consumer brands in the United States. Now, we're inviting a skilled Email Marketing Specialist to join our Vietnam office and take campaigns to the next level.

You'll launch performance-driven email campaigns, work directly in English with international teams, and gain real-world experience helping U.S. brands grow online.

What You'll Do

• Plan, build, and execute automated and one-off email campaigns, including newsletters, product launches, promotions, and lifecycle flows (welcome, abandoned cart, post-purchase, win-back, etc.).
• Manage segmentation, targeting, and personalization strategies to maximize relevance and conversion.
• Collaborate with design and content teams to develop compelling email creatives aligned with brand voice and visual identity.
• Conduct A/B tests (subject lines, content, CTAs, send times) and optimize based on performance results.
• Ensure high deliverability rates by monitoring list health, managing unsubscribes, and implementing best practices.
• Work with CRM/ESP tools (e.g., Klaviyo, Mailchimp, HubSpot, Iterable) to manage campaigns and workflows.
• Track and analyze key metrics (open rates, CTR, CVR, revenue per email, unsubscribe rates) and provide actionable insights to leadership.
• Stay updated on industry trends, email compliance regulations (CAN-SPAM, GDPR), and emerging best practices.

What You Bring

• Experience managing email campaigns for digital products, eCommerce, or international markets
• Hands-on skills with email marketing tools such as Klaviyo, ActiveCampaign, or Iterable
• A balance of data-driven thinking and creative writing to drive real results
• Strong English communication (written and spoken)—IELTS 6.5 or equivalent or higher
• A commitment to detail, performance, and growing your skills every month

Why Join WowSuite?

• 1 MONTH SALARY SIGNING BONUS
• Work globally, from Vietnam: Gain real experience launching campaigns for U.S. brands
• International exposure, every day: You'll work in English with colleagues and clients around the world
• Top tools, top team: We use world-class software and systems to get the best results
• Long-term growth: Learn performance marketing from industry leaders and grow your career
• Strong local support: Based in HCMC, our Vietnam team is collaborative, friendly, and driven

This role is perfect for someone who…

• Wants to grow a global marketing career while staying in Vietnam
• Enjoys both creative writing and analytical thinking
• Thrives in a fast-moving, performance-driven environment
• Takes pride in high-quality work and continuous improvement

Apply today—and take your email marketing career global.

Join WowSuite and be part of a team that's reshaping how the world shops online.

1. Job Overview

We are seeking a Marketing Automation & Martech Expert to take ownership of end-to-end campaign execution across various marketing platforms. This role requires a hands-on expert with strong experience in customer journey design, campaign setup, Martech tools, and multi-channel execution.

2. Key Responsibilities

·   Design, build, and optimize automated customer journeys using platforms like Insider, Salesforce Marketing Cloud, MoEngage, CleverTap, etc.

·   Set up and manage multi-channel campaigns: App push, Web push, Email, SMS, ZNS, Web/App pop-ups.

·   Collaborate with product, business, data, and tech teams to personalize messaging based on customer data and behavior.

·   Analyze campaign results (CTR, CVR, ROI…) and continuously A/B test to improve performance.

·   Map user events, define triggers, and configure real-time workflows and lifecycle automation.

·   Ensure smooth Martech stack integration with other systems (CDP, CRM, tracking tools…).

3. Job Requirements

·   2–5 years of
hands-on experience
in executing campaigns on Marketing Automation platforms.

·   Strong knowledge and implementation experience with
MKT automation
platform.

·   Experience in customer segmentation, event-based triggers, campaign logic, A/B testing.

·   Practical knowledge of
multi-channel messaging
: App push, Web push, Email, SMS, etc.

·   Strong analytical mindset and independence in problem-solving.

4. Additional Responsibilities & Preferred Skills

Candidates should also possess strong
working knowledge of the broader Martech ecosystem
, including:

Martech Platforms & Tools:

• Experience with
  affiliate marketing platforms
  (e.g. Accesstrade, CJ…).
• Familiarity with
  performance marketing platforms
  :
• Facebook Ads Manager
  ,
  Google Ads
  , and tracking across ad networks.
• Understanding of
  tracking & attribution tools
  (e.g., Google Tag Manager, GA4, Firebase, AppsFlyer, Adjust, Branch…).
• Experience working with:
• Landing page & Website CMS
  (e.g., WordPress, Webflow, Shopify CMS, HubSpot CMS, Ladipage…).
• Chatbot platforms
  (e.g., Livechat, , BotStar, ManyChat).
• Email marketing tools
  (e.g., Mailchimp, Sendgrid, Braze…).
• CDPs/CRMs
  (e.g., Salesforce, Segment, HubSpot, Bloomreach…).
• Experience with
  pixel setup
  ,
  event tracking
  , and
  data layer configuration
  on websites or mobile apps.
• Understanding of
  personalization and dynamic content generation
  on landing pages or web/app banners.

5. Benefits

• Competitive salary based on experience and skills. (upto 1.500USD monthly, package 15-16month/year)
• Access to a full Martech stack with the opportunity to experiment and innovate.

Work with millions of users in data-driven marketing campaigns

Report to
: Head of Marketing Business Partner

Location:
Ho Chi Minh

Function
: Marketing & Proposition |
Department:
Marketing Business Partner

Type
: Individual Contributor

THE OPPORTUNITY:

We are looking for a
Marketing Automation, Specialist
who is responsible for:

• Design and optime automated marketing workflows across channels (Email, ZNS, Push notification…).
• Manage customer data segmentation, executes personalized campaigns using platforms like D365 and ensures data compliance.
• Explore and deploy new Martech solutions to enhance customer engagement and drive business growth.

ROLES AND RESPONSIBILITIES:

1. Automation Workflow Design and Implementation:

• Design, build, and optimize automated marketing processes (email, SMS, push notifications, chatbots, etc.) to improve customer outreach and care, such as sending targeted emails based on user behavior or providing personalized content at different stages of the customer journey.
• Use automation platforms such as D365 Customer insight journey, Salesforce, HubSpot, or similar tools to deploy campaigns.

2. Customer Data Management and Segmentation:

• Collect, analyze, and segment customer data to build personalized journeys.
• Ensure data is up-to-date, synchronized, integrity and compliant with data privacy regulations.

3. Email Marketing:

• Manage email campaigns, creating templates, and using analytics to track performance and optimize for better results.

4. Lead Generation and Nurturing:

• Automate lead capture, scoring, and nurturing processes to guide leads through the sales funnel and increase conversion rates.

5. Data Analysis and Reporting:

• Track key performance indicators (KPIs), analyzing campaign data, and providing insights to stakeholders to inform decision-making and optimize future campaigns.

6.
System Integration:

• Ensure seamless integration between marketing automation platforms, CRMs, and other relevant systems such as email, ZNS, SMS, Chatbot, AI, CDP & CMS.
• Participate in researching, testing and deploying new technologies in the Martech field (CDP, DMP, AI/ML applied in marketing.).

JOB REQUIREMENTS:

• Bachelor's degree in Marketing, Information Technology, Computer Science, Software Development, or a related field.
• Certification in Microsoft Dynamics 365 Customer Insights – Journeys or Salesforce Marketing Cloud.
• Strong project management capabilities with a results-driven mindset.
• Knowledge of marketing automation platforms and CRM systems such as Microsoft Dynamics 365, Salesforce, or HubSpot.
• Familiarity with Customer Data Platforms (CDPs) and system integration best practices.
• Programming knowledge (HTML, CSS, JavaScript, SQL)
• Strong analytical skills with the ability to interpret and leverage marketing data for strategic decision-making.
• Proficiency in Microsoft Office Suite and/or other content management tools.
• Excellent presentation skills with the ability to clearly articulate and defend ideas.
• Ability to thrive in high-pressure environments and manage multiple priorities.
• Exceptional written and verbal communication skills in English.

About Lovepop

Lovepop is on a mission to create one billion magical moments.  We combine art x engineering to create the most magical paper art cards & gifts.  Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue.  Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments.  Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.

**About the role

The mission of the Marketing Automation Specialist is to build and deliver personalized customer communications across Email, SMS, and Direct Mail Lifecycle Marketing channels. A core part of this role will be coding responsive Emails in Lovepop's CRM platform Bloomreach, ensuring every message is visually engaging and mobile-friendly. You'll also build targeted automation flows, manage promotion codes, and collaborate with Marketing, Design, and Analytics teams to drive engagement, retention, and repeat customer revenue growth. Your work will directly shape customer experiences, strengthen long-term brand loyalty, and drive improved customer lifetime value for the Lovepop business.

Accountabilities

• Email Development & Deployment

• Deliver fully responsive, mobile-optimized emails that meet Lovepop brand and accessibility standards.- Achieve error-free deployments by following thorough QA processes before every send.- Consistently hit campaign launch deadlines while maintaining visual and functional quality.

• Automated Campaign Management

• Build and maintain Lifecycle automation flows in Bloomreach that trigger at the right time for each audience segment and/or individual customer.- Optimize workflows to improve engagement and conversion rates.- Keep all active automations updated, relevant, and technically sound.

• Promotion Code Management

• Accurately create and activate promotion codes aligned with marketing offers utilizing both Bloomreach and Shopify platforms.- Track and report on promotion code performance to evaluate ROI in partnership with Lovepop's Analytics team.- Ensure codes function seamlessly across all customer touchpoints.

• Performance Monitoring & Optimization

• Regularly review Email, SMS, and Direct Mail campaign analytics to identify trends.- Implement testing strategies (A/B or multivariate) to increase retention and repeat revenue.- Recommend and execute improvements based on data insights and team feedback.Qualifications

• Lifecycle Marketing & Automation Experience (3+ years): Proven ability to build and optimize campaigns that increase customer engagement, retention, and repeat revenue

• Responsive Email Coding (HTML/CSS): Skilled at creating mobile-optimized, accessible emails that meet brand standards and perform flawlessly across devices; proficiency in Jinja for personalization is a strong plus
• Marketing Automation Platform Proficiency (Bloomreach preferred): Capable of building workflows, segmenting audiences, managing campaign assets, and executing rigorous QA processes to ensure error-free deployment
• Customer Journey Mapping & Segmentation Expertise: Ability to map customer journeys and deliver personalized communications at the right time, through the right channel, in partnership with the Lifecycle Creative Manager who owns the strategy brief
• SMS Campaign Execution: Knowledge of tools, compliance, and strategies to deliver both mobile-first one-time blast campaigns and triggered notification flows effectively
• Exceptional Cross-Functional Collaboration & Agility: Excels at partnering with Marketing, Design, and Analytics teams across global time zones, working from Vietnam alongside teammates based in the US to deliver high-quality campaigns on deadline

**Lovepop Values

Engineering
: Curiosity to discover how the world works

Hunger
: Desire to take on more than is expected

Magic
: Delivering unexpected experiences

Connection
: Building relationships with each other***

Company Description

The Bosch Group
is a leading global supplier of technology and services. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth.

Bosch Global Software Technologies Company Limited (BGSV) i
s 100% owned subsidiary of Robert Bosch GmbH - one of the world's leading global suppliers of technology and services, offering end-to-end Engineering, IT, and Business Solutions.

Starting its operation from 2010 at Etown 2 in HCMC, BGSV is the first software development center of Bosch in Southeast Asia. BGSV nowadays have over 4,000 associates, with a global footprint and presence in the US, Europe, and the Asia Pacific region.

With our unique ability to offer end-to-end solutions that connect sensors, software, and services, we enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.

---

Job Description

Join us as a
Marketing Automation Coordinator
and become one of our primary
HubSpot
experts. You'll support our global marketing and sales teams, ensuring seamless platform operation and empowering them to maximize their use of our core automation tool.

Key Responsibilities:

• First-line Support & Problem Solving:
   Provide timely and effective support for all HubSpot inquiries, issues, and requests, diagnosing and resolving problems creatively and analytically.
• HubSpot Expertise & Guidance:
   Act as a trusted advisor, guiding users on best practices and optimizing their HubSpot experience across all features (Marketing, Sales, Service, CMS Hubs).
• System Health & Implementation:
   Maintain the ongoing health of our HubSpot instance through daily maintenance (permissions, data, integrations) and support its continuous implementation and evolution.
• Knowledge Sharing & Collaboration:
   Contribute to our knowledge base with documentation and FAQs, and collaborate with teams to improve processes and the overall HubSpot ecosystem.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field
• 2+ years of experience with 
  HubSpot/marketing automation (admin, support, or optimization focus).
• Fluent in English
• Hold HubSpot/relevant certifications
• Strong communication, problem-solving, analytical skills and customer service mindset
• Ability to prioritize and work effectively in a fast-paced environment
• Passion for mar-tech and continuous learning.

Additional Information

Why BOSCH?

Because we do not just follow trends, we
create
them. Together we turn ideas into reality, working every day to make the world of tomorrow a better place. Do you have high standards when it comes to your job? So do we. At Bosch, you will discover more than just work.

Benefits and Career Opportunities

• Working in one of the
  Best Places to Work
  in Vietnam and Top 30 of the
  Most Innovative Companies
  all over the world
• Join in a dynamic and fast-growing global company (
  English-speaking
  environment), with opportunity to work in global projects and being a part of innovation team contributing initiative ideas to the hi-tech world
• Onsite opportunities
  : short-term and long-term assignments in worldwide offices
• Engage in our
  diverse training
  programs which surely help strengthen both your personal and professionalism
• 13th-month
  salary bonus + attractive
  performance bonus
  (you'll love it) + annual performance appraisal
• 100% offered salary
  and mandatory
  social insurances
  in 2-month probation
• 15+ days
  of annual leave + 1-day of birthday leave
• Premium health insurance for employee and
  02 family members
• Flexible
  working time and working model
• Lunch and parking allowance
• Good benefits of company activities such as: football, badminton, yoga, Aerobic, team building…

Innovature BPO
– a Vietnam-based outsourcing provider with 10+ years of experience serving global clients. We deliver solutions in
call center, 24/7 bilingual customer care, digital marketing, bookkeeping, and data analytics
, supported by full-time remote resources meeting international standards.

Proudly recognised as
HR Asia Best Places to Work and Great Place to Work with 92% employee satisfaction
.

Our mission: help clients boost productivity & connect Vietnamese talents to the global market.

Note
:

• Visa/Relocation: No visa sponsorship. No relocation provided.
• Applicants must have the legal right to work in Vietnam.

What you will do:

• Design, implement, and optimize
  automated
  workflows
  for
  lead nurturing
  ,
  scoring
  , and
  conversion
  .
• Build and manage
  email campaigns
  ,
  landing pages
  , and
  forms
  in
  HubSpot/Zoho
  (or similar).
• Segment
  and
  personalize
  by
  persona
  ,
  industry
  , and
  behavior
  to improve relevance.
• Ensure
  deliverability
  and
  compliance
  (
  CAN-SPAM
  ,
  GDPR
  ) and email best practices.
• Implement
  lead scoring
  ; define
  MQL/SQL
  ; align
  lead routing
  and follow-up with
  Sales
  .
• Maintain
  data hygiene
  and
  synchronize
  marketing automation with the
  CRM
  .
• Track
  and
  report
  performance (
  opens
  ,
  CTR
  ,
  conversion
  ,
  pipeline influence
  ) and surface
  insights
  .
• Support
  attribution modeling
  to quantify
  channel ROI
  and inform
  budget/priorities
  .
• Partner with
  content/design
  on campaign assets (
  emails
  ,
  landing pages
  ,
  case studies
  ,
  webinars
  ).
• Contribute to
  ABM
  programs and run ongoing
  A/B tests
  to optimize
  engagement
  and
  lead quality
  .

Must-haves:

• Bachelor's degree
  in Marketing/Communications/Business (or related).
• 5+ years
  of
  B2B
  digital marketing experience.
• 2+ years
  hands-on with
  marketing automation
  (
  HubSpot
  ,
  Zoho
  , or similar).
• Strong grasp of the
  B2B funnel
  ,
  lead nurturing
  ,
  inbound/outbound
  tactics.
• Practical experience building
  emails
  ,
  landing pages
  ,
  forms
  ,
  automated workflows
  .
• Analytical mindset
  with proficiency in
  reporting dashboards
  (
  Google Analytics
  ,
  CRM/automation reports
  ).
• Knowledge of
  database segmentation
  ,
  email deliverability
  , and
  compliance
  (
  CAN-SPAM
  ,
  GDPR
  ).

Nice-to-haves
:

• Experience in
  BPO
  ,
  outsourcing
  , or
  IT services
  .
• Familiarity with
  CRM systems
  (
  Salesforce
  ,
  Zoho CRM
  ,
  HubSpot CRM
  ).
• Basic HTML/CSS
  for email templates.
• Comfort with
  A/B testing
  ,
  multivariate testing
  , and
  data-driven optimization
  .

WHAT WE OFFER:

We treat people fairly and with dignity, keeping a healthy perspective about life and work, and fostering a positive and enjoyable work environment with appealing benefits as follows:

• A competitive monthly salary based on your ability
• 13th month Tet bonus & bi-annual performance bonus
• 12+ Annual leaves + 2 Sick leaves
• Annual salary review
• Attractive employee awards
• Social insurance and healthcare insurance upon the Vietnam Labour Code
• PTI insurance package, and annual health check
• An English-speaking environment
• An open culture that spurs creativity, innovation, and inclusivity
• A variety of training courses for your career development
• Diverse activities to foster relationships, including company trips, year-end party, and employees' birthdays
• An open-space office, a cafeteria, and a range of modern equipment
• Other allowances from referrals and special occasions (weddings, seniority, and newborn baby)