1 130 Employer Brand jobs in Vietnam
Brand Manager
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Job Description
Responsibilities include developing and implementing comprehensive brand strategies, managing marketing budgets, overseeing advertising and promotional campaigns, conducting market research and competitive analysis, collaborating with sales and product development teams, monitoring brand performance and making data-driven adjustments, and ensuring consistent brand messaging across all touchpoints. You will also be responsible for identifying new market opportunities and developing innovative marketing initiatives to enhance brand visibility and consumer engagement.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of experience in brand management, preferably within the FMCG sector. Proven success in developing and executing impactful marketing strategies, strong analytical skills, and excellent project management capabilities are essential. Outstanding communication, presentation, and interpersonal skills are necessary for effective stakeholder management. Experience with consumer insights and market research methodologies is highly valued. This hybrid position requires a blend of remote flexibility and on-site collaboration in Can Tho, Can Tho, VN , providing a dynamic work experience that balances autonomy with team synergy. We offer a competitive salary, comprehensive benefits, and excellent career development prospects.
Brand Manager
Posted today
Job Viewed
Job Description
Brand Manager
Posted today
Job Viewed
Job Description
Key responsibilities include conducting market research, competitor analysis, and consumer segmentation to inform brand strategies. You will lead the development of marketing campaigns, product launches, and promotional activities. Collaboration with cross-functional teams, including sales, product development, and creative agencies, is essential to ensure seamless execution and alignment with overall business objectives. Managing the brand's financial performance, including P&L responsibility and budget allocation, will be a key aspect of this role. This is a remote position, offering the flexibility to work from anywhere while making a significant impact on our brand's success.
Key Responsibilities:
- Develop and implement brand strategies to increase market share and brand equity.
- Conduct market research, consumer insights analysis, and competitor benchmarking.
- Manage the marketing budget and allocate resources effectively.
- Oversee the development and execution of marketing campaigns and promotions.
- Lead new product development and launch initiatives.
- Collaborate with sales teams to drive retail execution and sales performance.
- Manage relationships with advertising agencies and other marketing partners.
- Monitor brand performance metrics and provide regular reports.
- Ensure consistent brand messaging and positioning across all channels.
- Analyze consumer trends and adapt strategies accordingly.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 5 years of experience in brand management or marketing within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with P&L management and marketing budget oversight.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently and collaboratively in a remote environment.
- Proficiency in market research and data analysis tools.
Brand Manager
Posted today
Job Viewed
Job Description
Brand Manager
Posted today
Job Viewed
Job Description
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and analyze consumer behavior to identify brand positioning and target audience.
- Create and execute integrated marketing plans, including advertising, promotions, digital marketing, and public relations.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with product development teams to ensure product innovation aligns with brand strategy.
- Oversee the creation of brand assets, including packaging, advertising materials, and digital content.
- Monitor brand performance, market share, and competitor activities, making adjustments to strategies as needed.
- Build and maintain strong relationships with agencies, suppliers, and key stakeholders.
- Lead and mentor a team of marketing professionals.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, consumer insights, and market dynamics.
- Excellent analytical, strategic thinking, and project management skills.
- Proficiency in digital marketing, social media, and traditional advertising channels.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a hybrid environment, balancing independent work with team collaboration.
- Creative mindset with a passion for building strong brands.
Brand Manager
Posted today
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Job Description
Brand Manager
Posted today
Job Viewed
Job Description
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Brand Manager
Posted today
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Job Description
Brand Manager
Posted today
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Job Description
Responsibilities:
- Develop and implement integrated marketing strategies for assigned brands.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Manage the brand's P&L, including budgeting and forecasting.
- Oversee the creation and execution of marketing campaigns across various channels.
- Collaborate with product development teams on new product launches and line extensions.
- Manage relationships with advertising agencies, media partners, and other vendors.
- Monitor brand performance and market share, providing regular reports and recommendations.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Analyze sales data and consumer feedback to optimize marketing initiatives.
- Identify and engage with key stakeholders within the retail and distribution network.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven success in developing and executing marketing plans that drive brand growth.
- Strong analytical skills with experience in market research and data analysis.
- Excellent understanding of marketing principles and brand strategy.
- Proficiency in digital marketing and social media platforms.
- Strong communication, presentation, and interpersonal skills.
- Ability to manage multiple projects and meet deadlines.
- Creative thinking and problem-solving abilities.
- Familiarity with the Vietnamese consumer market is highly desirable.
Brand Manager
Posted today
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