18 Market Insights jobs in Vietnam
Market Insights Analyst

Posted 10 days ago
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The Marketing Research and Insights Specialist II will participate in planning, directing, controlling, conducting and analyzing customer oriented market research activities to identify potential customers and markets for products and services. In this role, you will develop and maintain marketing databases with internally driven or externally derived information sources.
**Key Accountabilities**
+ Help analyze and prepare forecasts and recommendations for product preferences, sales coverage, market penetration, market practices and sales trends.
+ Contribute to researching market conditions to identify potential sales of a product.
+ Monitor market conditions, trends and competitors to project business consumer demand and plan product launch timing.
+ Support and execute activities to gather, analyze and interpret marketplace trends and customer data to create marketing and product development strategies.
+ Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
+ Other duties as assigned
**Qualifications**
**Minimum Qualifications**
+ Bachelor's degree in a related field or equivalent experience
+ Minimum of two years of related work experience
+ Other minimum qualifications may apply
Consumer Insights Analyst - FMCG
Posted 2 days ago
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Job Description
Key Responsibilities:
- Analyze consumer data from various sources to identify trends and patterns.
- Design and execute market research studies (quantitative and qualitative).
- Develop actionable insights and recommendations for marketing and product teams.
- Prepare and present detailed reports and presentations to stakeholders.
- Monitor market trends and competitor activities within the FMCG sector.
- Collaborate with brand managers and product developers to inform strategy.
- Track and analyze campaign performance and consumer engagement.
- Utilize statistical software and data visualization tools.
- Provide insights to support new product development and innovation.
- Proven experience as a Consumer Insights Analyst or Market Research Analyst.
- Strong understanding of FMCG market dynamics and consumer behavior.
- Proficiency in quantitative and qualitative research methodologies.
- Expertise in statistical analysis software (e.g., SPSS, R, SAS).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation abilities.
- Ability to translate complex data into clear, actionable insights.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
Remote Agricultural Economist - Market Analysis & Forecasting
Posted today
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Responsibilities:
- Conduct comprehensive market research on agricultural products and commodities.
- Develop and maintain economic models for forecasting commodity prices, yields, and trade flows.
- Analyze factors influencing agricultural markets, including weather patterns, government policies, and global economic conditions.
- Interpret statistical data and econometric model outputs to generate actionable insights.
- Prepare detailed market reports, briefs, and presentations for stakeholders and clients.
- Monitor and evaluate agricultural policies and their impact on market dynamics.
- Identify emerging trends and opportunities within the agricultural sector.
- Utilize statistical software packages (e.g., R, Stata, EViews) for data analysis and modeling.
- Collaborate with agronomists and market analysts to integrate diverse data sources.
- Stay informed about global agricultural markets and international trade agreements.
- Provide economic advice and support to clients, including farmers, agribusinesses, and policymakers.
- Contribute to the development of market intelligence platforms and databases.
- Ensure the accuracy and reliability of all market analysis and forecasts.
- Present findings and recommendations to internal teams and external audiences.
Qualifications:
- Master's degree or Ph.D. in Agricultural Economics, Economics, or a related quantitative field.
- Minimum of 3 years of experience in agricultural market analysis, economics, or forecasting.
- Strong understanding of agricultural commodity markets, supply chains, and global trade.
- Proficiency in econometric modeling techniques and statistical analysis software (e.g., R, Stata, SAS).
- Excellent analytical, critical thinking, and problem-solving skills.
- Strong written and verbal communication skills, with the ability to present complex economic information clearly.
- Ability to work independently and manage projects effectively in a remote setting.
- Familiarity with agricultural production systems and technologies is a plus.
- Knowledge of data visualization tools is advantageous.
- Proactive attitude towards learning and staying updated on economic trends.
Senior Market Research Analyst
Posted 2 days ago
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Job Description
Key Responsibilities:
- Designing and executing comprehensive market research studies using qualitative and quantitative methodologies.
- Analyzing market data, industry trends, and competitor activities to identify opportunities and threats.
- Developing customer segmentation models and understanding consumer behavior patterns.
- Interpreting research findings and translating them into strategic recommendations for marketing and product teams.
- Preparing detailed research reports, presentations, and dashboards for senior management.
- Conducting feasibility studies for new market entries and product launches.
- Utilizing statistical software and data visualization tools for data analysis and reporting.
- Collaborating with cross-functional teams, including marketing, product development, and sales.
- Staying updated on the latest market research techniques and technologies.
- Mentoring junior analysts and contributing to the team's overall capabilities.
The ideal candidate will hold a Bachelor's or Master's degree in Marketing, Business Administration, Economics, Statistics, or a related analytical field. A minimum of 5 years of experience in market research, competitive intelligence, or a related analytical role is required. Proven experience in designing and managing research projects, both qualitative and quantitative, is essential. Strong analytical skills, proficiency in statistical analysis software (e.g., SPSS, R, Python), and experience with data visualization tools (e.g., Tableau, Power BI) are mandatory. Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely, are crucial. The ability to think strategically and provide actionable insights is highly valued. This role offers a dynamic environment to influence business decisions at a strategic level.
FMCG Market Research Analyst
Posted 2 days ago
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Job Description
Market Research Intern, Grove
Posted today
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Job Description
KMS was established in 2009 as a U.S.based software development & consulting company with development centers in Vietnam. Over 13 years of operation, we have been trusted globally for the superlative quality of software services, products, technology solutions and engineers' expertise.
- KMS Technology focuses on custom software development and a wide variety of consulting services
- KMS Healthcare specialises in the healthcare industry, provides a unique blend of consultative healthcare technology solutions backed by the power of full lifecycle development support
- KMS Solutions serves the Asia Pacific region, bringing the world's innovative technologies to help organizations achieve their business goals through world-class digital capabilities and fit-for-purpose solutions
Besides providing services, KMS builds and successfully launches its own software companies through its internal startup incubator, KMS Labs. The most notable companies with millions of users worldwide include QASymphony, Kobiton, Katalon, Grove, and Visily.
KMS is committed to providing tangible contributions and long-lasting impacts to the communities through leveraging our IT expertise. The company has also been recognized by prestigious industry awards as a great workplace in Vietnam, Asia, and the U.S. for many years in a row.
**Job Description**:
- Research the HR solutions market in VN & Philipines (market size, key players and competition).
- Find potential partnership opportunities for Grove with HR solutions.
- Making surveys, data collection and analysis for Grove usage insight.
**Qualifications**:
- For fresh graduates or 4th-year students in major in Human Resources, Administration Business/International Business or Market Research.
- At least 06-month full-time or part-time internship.
- Able to work full time at least 4 days/ week.
- Interested in the Market Research industry.
- Good communication skills in both English and Vietnamese.
- Honest, proactive, organized, and highly responsible.
Additional Information
**_
Perks you Enjoy at KMS_**
- Working in one of the Best Places to Work in Vietnam
- Working & growing with Passionate & Talented Team
- Attractive Salary and Benefits
- Performance appraisal twice a year
- Flexible working time
- Premium health care insurance for you and your loved ones
- Company trip in every summer, big annual year-end party every year, team building, etc.
- Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming
- Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,
- Free in-house entertainment facilities (football, ping pong, boxing, gym ), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies )
And much more, join us and let yourself explore other fantastic things!
Graduate Data Analyst - Market Research
Posted today
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Graduate Trainee - Market Research Analyst
Posted 2 days ago
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Key Responsibilities:
- Assist in the design and development of market research surveys and questionnaires.
- Support data collection activities and ensure data accuracy.
- Conduct secondary research using various online resources and databases.
- Perform data cleaning and preparation for analysis.
- Assist in conducting quantitative and qualitative data analysis.
- Contribute to the preparation of research reports and client presentations.
- Collaborate with senior analysts on project execution.
- Learn and apply market research principles and techniques.
- Maintain organized project documentation.
- Support ad-hoc research requests as needed.
- Recent graduate with a Bachelor's degree in Statistics, Economics, Business, Marketing, or a related field.
- Strong academic record.
- Excellent analytical and quantitative skills.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Familiarity with statistical software (e.g., SPSS, R) is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- High level of attention to detail and accuracy.
Junior Data Analyst - Market Research
Posted 2 days ago
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Job Description
Key Responsibilities:
- Assist in the collection of market data from various sources, including surveys, online databases, and public reports.
- Clean, organize, and validate datasets to ensure accuracy and completeness.
- Perform basic data analysis using statistical software and tools.
- Create charts, graphs, and tables to visualize data trends and insights.
- Help prepare reports and presentations summarizing research findings.
- Collaborate with team members on data-related tasks and projects.
- Learn and apply various market research methodologies.
- Maintain organized records of data sources and analysis processes.
- Support senior analysts with ad-hoc data requests.
- Contribute to brainstorming sessions for new research projects.
- Ensure data privacy and confidentiality are maintained throughout the process.
- Develop proficiency in data analysis software and techniques.
- Actively seek feedback and learning opportunities.
Qualifications:
- Currently pursuing or recently completed a Bachelor's or Master's degree in Statistics, Economics, Business, Mathematics, or a related quantitative field.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel (including pivot tables, VLOOKUP, and data visualization).
- Familiarity with statistical concepts and data analysis principles.
- Basic knowledge of SQL or other database querying languages is a plus.
- Excellent attention to detail and accuracy.
- Good written and verbal communication skills.
- Ability to work both independently and collaboratively in a team environment.
- Eagerness to learn and adapt to new tools and technologies.
- Passion for market research and data analysis.
Junior Data Analyst - Market Research
Posted 2 days ago
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Job Description
Responsibilities:
- Assist in the collection, cleaning, and organization of market research data.
- Perform data validation and quality assurance checks to ensure accuracy.
- Conduct basic statistical analysis of datasets using various tools and software.
- Generate reports, charts, and dashboards to present key findings and trends.
- Support senior analysts in interpreting data and developing insights.
- Assist in the preparation of presentations for client deliverables.
- Contribute to the development of survey instruments and data collection plans.
- Research industry trends and competitor activities as directed.
- Maintain data integrity and confidentiality of client information.
- Learn and apply new data analysis techniques and tools.
Qualifications:
- Currently pursuing or recently completed a Bachelor's degree in Statistics, Mathematics, Economics, Business, or a related quantitative field.
- Strong understanding of statistical concepts and data analysis principles.
- Proficiency in Microsoft Excel (e.g., VLOOKUP, Pivot Tables).
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Exposure to SQL, Python, or R for data analysis is highly desirable.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong attention to detail and accuracy.
- Good written and verbal communication skills.
- Ability to work independently and manage time effectively in a remote setting.
- Enthusiasm for market research and data analysis.