1 398 Marketing Consultant jobs in Vietnam
Communications Specialist - Brand Management
Posted today
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Job Description
Key Responsibilities:
- Develop and implement comprehensive communication plans to support brand objectives.
- Craft press releases, media advisories, and other public relations materials.
- Manage relationships with media outlets, journalists, and influencers.
- Create engaging content for social media, company blogs, website, and newsletters.
- Monitor media coverage and industry trends, providing regular reports.
- Assist in the planning and execution of marketing campaigns and events.
- Ensure all communications align with brand guidelines and voice.
- Manage crisis communication and reputation management initiatives.
- Measure and analyze the effectiveness of communication strategies.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Minimum of 4 years of experience in communications, PR, or brand management.
- Proven ability to develop and execute successful communication strategies.
- Excellent written and verbal communication skills, with strong storytelling capabilities.
- Experience with media relations and influencer outreach.
- Proficiency in social media management tools and digital content creation.
- Strong understanding of brand principles and marketing concepts.
- Ability to work independently and as part of a remote team.
- Exceptional organizational and project management skills.
This role offers a fantastic opportunity to shape the narrative of a growing brand and contribute to its market success.
Consultant, Advisors & Consulting Services, Marketing Services
Posted 21 days ago
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_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Consultant, Advisors & Consulting Services, Marketing Services
1. Overview
Advisors & Consulting Services
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
2. Role and Responsibilities
- Assist in the development and execution of marketing strategies for clients in industries such as banking, retail, fintech, and travel.
- Conduct research and analysis on consumer behavior, market trends, and competitor activity to support strategic recommendations.
- Support campaign planning, including segmentation, messaging, and channel strategy across digital and traditional media.
- Collaborate with internal teams (e.g., data science, media strategy, digital services) to translate insights into actionable plans.
- Assist in preparing client presentations, reports, and marketing proposals.
- Work with partners, internal stakeholders to process payment, paperwork.
- Participate in client meetings, providing insights and updates as needed.
- Stay updated on marketing trends, digital platforms, and innovation in the payments ecosystem.
3. Requirements
- 3-5 YOE in banking/payment industry or FMCG
- Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Associate Managing Consultant, Advisors & Consulting Services, Marketing
Posted 19 days ago
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Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Associate Managing Consultant, Advisors & Consulting Services, Marketing
Overview:
- This position is integral in supporting project managers and the cluster market leader to enhance operational efficiency within Mastercard. It will focus on facilitating smooth cross-functional collaboration and ensuring the seamless execution of procedures. Additionally, this role offers an exciting opportunity for growth and development, allowing you to gain valuable experience in resolving client challenges across both banking and non-banking industries.
Roles and Responsibilities
Client Impact
- Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
- Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
- Manage working relationship with client managers, and act as trusted and reliable partner
Team Collaboration & Culture
- Support Project managers (PMs) to develop sound business recommendations and deliver effective client presentations
- Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations
- Lead team and external meetings, and lead or co-lead project management
- Liaising with agencies and other support functions on deliverables and processes, e.g., Sourcing, Finance, etc.
- General/administrative - e.g., fulfilment reports, invoicing, SOWs, RRs, meeting scheduling, archiving sign-offs/key documents, etc.
- Value-add by providing ideas and recommendations on optimization, operational efficiency, anticipatory callouts, etc.
- Support and lead Modules/work stream's scope, tasks and deliverable
- Provide feedback to PM and Oversight and juniors and speak up for the integrity of the team and business.
Qualifications
Basic qualifications
- 3-5y+ work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience managing clients or internal stakeholders, and vendors
- Advanced Word, Excel, and PowerPoint skills
- Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)
Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience developing and implementing solutions and measuring impact on clients' business
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience coaching junior delivery consultants
- Relevant industry expertise and/or experience in product, sales, or marketing technology
- BA or master's degree with specialization in marketing or digital (not required)
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Associate Managing Consultant, Advisors & Consulting Services, Marketing
Posted 21 days ago
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Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Associate Managing Consultant, Advisors & Consulting Services, Marketing
Overview
- Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Addressing complex challenges in strategy, marketing, risk, and operations, Mastercard Advisors helps clients maximize the value of their payments businesses.
- Advisors, Managed Services is the global business unit responsible for delivering marketing consulting capabilities for Mastercard's customer verticals: financial institutions, governments, retailers and ecommerce
- The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery and execution of impactful engagements for this rapidly growing division, as well as for the leading accounts in the region. The role also actively supports sales efforts by building a body of quantifiable successes
- Are you a strategic and results driven digital performance marketing expert who uses analytical insights to drive growth and measurable results?
- Are you a team player, collaborative yet confident in your personal expertise?
- Can you identify and learn from digital and integrated marketing best practices?
- Are you familiar with SEA digital eco-systems and innovative martech solutions to propel performance?
Role
- Lead the expansion of Managed Services in Southeast Asia and for leading regional accounts, working closely with Business Development
- Deliver highly effective and efficient digital and integrated marketing strategies and programmes across all channels to acquire new profitable accounts and optimize portfolios for FIs, retailers and ecommerce, and governments
-Frame, package and design digital and integrated marketing solutions/products and manage delivery and execution from an end-to-end perspective to drive performance for clients
-Identify key pain points and deliver strategic value and growth to clients through strategic digital marketing projects
-Identify cost efficiencies and opportunities for scale and impact
-Onboard, train and manage external agencies
-Manage several clients and corresponding projects cadence and P&L
-Manage multiple internal and external stakeholders effective from inception through to project implementation and optimization
-Support and manage GTM strategies and programmes in key SEA markets
All About You
- BA required; MBA preferred
- Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets; retailer experience a plus
- Performance and growth digital marketing experience in SME space is required
- Hands-on experience in designing and delivering large scale campaigns acquiring new customers and marketing to existing customers
- Comfortable in a remote managerial situations
- Well versed with martech solutions
- Marketing consultancy experience preferred
- Strong business acumen and entrepreneurial spirit
- Excellent interpersonal, presentation and communications skills
- Strong team player and able to work independently at the same time
- Travel required; approximately 50% (post covid)
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Digital Marketing Strategy Lead
Posted today
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Digital Marketing
Posted today
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Job Description
- Execution of performance tactic plans.
- Optimize online adverts through Google Ads,
- Planning and execution of SEM campaigns - keyword research, text Ads’ copywriting.
- Campaign management - campaign set up, monitoring, optimizing and reporting.
- Work with the Performance Manager to ensure all client needs are met and all projects are completed on time and to budget.
- Ensure client KPIs are met.
- Use digital analytic tools to analyze and report on key digital marketing campaigns for each client.
- Research and competitor’s performance activities review.
- Collaboration with the Planning team.
- Coordinate with account or directly if needed in tackling daily communication with clients in terms of media matters.
**JOB REQUIREMENT**:
- Experience as Performance Executive or similar role
- Experience with social media, Google Ads and SEM/SEO.
- Good working knowledge of web, app analytics tools (e.g. Google Analytics,
- Analytical mindset and critical thinking
- Self-time-management skills
- Google/ FB certificate is a need.
**BENEFITS**:
- An educational fast paced working environment allows your performance to the max
- Competitive & negotiable salary + 13th-month salary
- Year-end bonus based on performance
- Performance Review (2 times per year)
- Working Time: 9:00 - 18:30, Monday - Friday ONLY
- Flexible working hours
- Social security
- Annual Paid Leave (12 days)
- Annual MVP Awards
- Transportation & phone support: according to the company’s policy for using Grab business
- Awards and gifts on special occasions (Birthday, Marriage, Mourning, Sickness, Women Day; Mid-Autumn Festival; Christmas, New year )
- Fun time: Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Town Hall
- A free snack area from the company: refrigerator, microwave, light snacks
- Other welfare & support regimes according to the Company’s general regulations.
Digital Marketing Specialist - Content Strategy
Posted 2 days ago
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Digital Marketing Strategist
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Digital Marketing Strategist
Posted today
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Key responsibilities include:
- Developing and implementing data-driven digital marketing strategies across multiple channels.
- Managing and optimizing SEO, SEM, PPC, social media, email, and content marketing campaigns.
- Conducting market research, competitor analysis, and audience segmentation.
- Creating compelling marketing content and overseeing its distribution.
- Monitoring, analyzing, and reporting on campaign performance using analytics tools (e.g., Google Analytics).
- Identifying key performance indicators (KPIs) and driving initiatives to achieve targets.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Collaborating with cross-functional teams to ensure campaign integration and success.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Managing A/B testing and other optimization techniques to improve conversion rates.
- Developing strategies for customer acquisition and retention through digital channels.
- Building and maintaining brand presence across all digital platforms.
Digital Marketing Specialist
Posted today
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Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various online channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI.
- Create engaging and relevant content for websites, blogs, social media, and email newsletters.
- Conduct keyword research and implement SEO best practices to improve search engine rankings.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Manage social media presence, including content creation, community engagement, and campaign monitoring.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Collaborate with design and content teams to create visually appealing and effective marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Monitor competitor activities and identify opportunities for differentiation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing roles.
- Proven experience in managing SEO, SEM, social media marketing, and email marketing campaigns.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong understanding of content marketing principles and SEO best practices.
- Excellent written and verbal communication skills, with a talent for creating compelling copy.
- Analytical and data-driven mindset with the ability to interpret campaign performance metrics.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with marketing automation platforms is a plus.