1 250 Marketing Director jobs in Vietnam

Our client is seeking an innovative and strategic Remote Global Marketing Director to lead our international marketing initiatives from anywhere in the world. This fully remote position is crucial for expanding our brand presence and driving growth across diverse global markets. You will be responsible for developing and executing comprehensive marketing strategies, including digital marketing, content creation, social media engagement, public relations, and market research.

Key responsibilities include setting marketing goals, developing campaign objectives, and managing marketing budgets. You will lead and mentor a distributed team of marketing professionals, fostering a collaborative and high-performance culture. The ideal candidate will possess a deep understanding of international consumer behavior, market trends, and competitive landscapes. You should be adept at leveraging data analytics to measure campaign effectiveness and optimize marketing spend. Strong leadership and communication skills are essential to effectively manage remote teams and engage with stakeholders across different time zones and cultures.

We require a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 10 years of experience in marketing leadership, preferably with global scope. Proven experience in managing fully remote teams and a strong portfolio of successful international marketing campaigns are critical. You must demonstrate exceptional strategic thinking, creativity, and the ability to execute complex marketing plans in a digital-first environment. Proficiency in marketing automation tools, CRM systems, and various digital marketing platforms is a must. This role offers the ultimate flexibility, allowing you to work from your chosen location while driving significant global impact for our brand.

**ABOUT ABBOTT**
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**_MAIN PURPOSE OF ROLE_**
Responsible for managing the plan contributing to the organization turnover on topline. Drive annual planning and cross-functional execution of brand strategies and key initiatives. Influence positive business results using ANI's products, processes and organizational resources; leveraging category, marketplace and macroeconomic factors that impact business performance. Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics. Understand, manage, and advise P&L implications of marketing decisions including sku, channel, and marketing mix.
**_MAIN RESPONSIBILITIES_**
**Strategic Planning**
- Develop local insights and connection tasks that bring global brand strategies to life. Develop local execution in line with brand campaign guidelines.
- Positioning portfolio to meet changing needs of markets, consumers, and business objectives
- Developing short and long term strategic insights and opportunities from trend drivers and analyses
- Establishing strategies for creation of line extensions and new products
- Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
**Brand plan execution**
- Identify impact of market forces and address knowledge gaps to shape go-to-market strategy.
- Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
- Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets
- Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
- Interpret research findings and draw appropriate insight based on the results
- Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content
- Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches
- Monitor and report on the productivity of marketing plans and projects
- Achieve forecast accuracy and new products launch KPI targets
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Review complaints and suggestions relating to assigned products and develop action plans to address them
- Maintain compliance with required promotional practice.
**Financial management**
- Responsible for brand budget and monthly gaiting. Formulate forecast assumptions based on data and align cross-functional teams. Manage A&P budget xxx
**People development**
- Involve providing guidance and support to individuals throughout their development journey at Abbott
- Foster a culture of continuous learning and development within the organization
- Create development plans to groom future leaders, and ensure a pipeline of skilled individuals to fill critical roles
- Facilitate the growth, learning, and overall development of individuals within organizations
**Others**
- Work with internal teams to optimize programming. Manage risk related to major policy changes.
**_SUPERVISORY RESPONSIBILITIES_**
- Supervise Senior Brand Manager and Brand Manager, Marketing Manager
**_MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_**
**_Work_** **_Experience_**
Minimum 10 years
+ Work experience with reputed MNC organizations. Medical marketing experience will be an added advantage
+ Experience in handling ATL/Media/Consumer research. New product launch experience will be a plus
+ Proven track record for designing, implementing and tracking impact of creative marketing programs through sale force
**_Education_**
Bachelor
+ Business or Marketing degree with MBA strongly preferred
**_CORE Skills Required_**
_Professional Skill_
+ Delegating responsibility
+ Persuasiveness/sales ability
+ Organization and planning skills
_Behavioral / Leadership Skill_
+ Excellent interpersonal skills
+ Self-starter, aggressive for constant improvements
+ Time management skills
_Language Skill_
+ Good command of English
_Computer Skill_
+ MS Office
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email

Working Location**: HCMC**:

- Company size**: 100 people**:

- Reporting to**:BOD**:

- Taking care**: 20 people**:

- Working time**:Monday - Saturday Morning**

**Job Responsibility for Marketing Director **- Top Headhunter in Vietnam Market**:

- Overseeing all communications, public relations and promotional activities selected to support the company and marketing strategy
- Coordinating with brokers to ensure that properties are marketed effectively to potential buyers
- Conducting research on economic conditions in the local market to determine what types of properties are most in demand
- Supervising website maintenance, social media participation and trade show exhibitions
- Monitoring industry trends to identify potential new opportunities for the company
- Creating, signing off marketing briefs, ensuring the designs and messages meet the company guidelines
- Setting projects sales target and Marketing communication budget
- Supervising work of others, including planning, assigning and scheduling work, reviewing work and ensuring quality standards, training staff and overseeing their productivity

**Requirement for** **Marketing Director - Top Headhunter in Vietnam Market**:

- Bachelor’s degree in marketing, advertising or a related field
- At least 2 years experiences in the real estate industry
- Experience with digital marketing and new marketing trends
- Expert knowledge of projects and real estate market in HCMC and Vietnam
- Ability to manage multiple projects and work to tight deadlines
- Experience of managing budgets/cost control, and planning, prioritizing and organizing work to meet targets
- Excellent interpersonal, written and oral communication skills

**Benefits for Marketing Director - Top Headhunter in Vietnam Market**:

- Salary**:$2,500 + Commission**:

- More details will be discussed during the interview

Please kindly send us your valuable updated resume for our consideration and if you have any concerns, please kindly contact us back. We are always available to support you. Hope to hear from you soon!

Thanks a lot!

Our client is seeking a strategic and data-driven Senior Marketing Strategy Manager to lead our marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, a deep understanding of market dynamics, and a passion for driving business growth. Your responsibilities will include conducting market research and competitive analysis, identifying target audiences, and developing comprehensive marketing plans that align with business objectives. You will oversee the implementation of various marketing campaigns across digital and traditional channels, including content marketing, social media marketing, SEO/SEM, email marketing, and public relations. Measuring and reporting on the performance of marketing campaigns, analyzing key metrics, and providing actionable insights for optimization will be critical. You will also be responsible for managing marketing budgets, collaborating with cross-functional teams (sales, product development), and staying abreast of the latest marketing trends and technologies. This role requires exceptional analytical, creative, and communication skills. You should be adept at translating complex data into clear strategies and compelling campaigns. We are looking for a self-starter who can thrive in a remote work environment, manage multiple projects simultaneously, and demonstrate strong leadership capabilities. Your ability to adapt strategies based on performance data and market feedback will be essential for success. Responsibilities:

• Develop and implement data-driven marketing strategies.
• Conduct market research, customer segmentation, and competitive analysis.
• Create integrated marketing plans across multiple channels.
• Oversee the execution of marketing campaigns (digital and traditional).
• Manage and optimize digital marketing efforts (SEO, SEM, social media, email).
• Analyze marketing campaign performance and report on key metrics.
• Manage marketing budgets and ensure ROI.
• Collaborate with sales and product teams to align marketing efforts.
• Identify new marketing opportunities and emerging trends.
• Develop and maintain brand consistency across all marketing materials.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in marketing strategy and campaign management.
• Proven experience in digital marketing channels (SEO, SEM, Social Media, Content).
• Strong analytical skills and experience with marketing analytics tools.
• Excellent understanding of market research and competitive analysis.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and manage projects in a remote setting.
• Experience in budget management and forecasting.

**What We Can Offer**:
Report to Marketing Director 
Creates marketing strategies to launch and market new products
 Uses customer feedback to ensure client satisfaction
- Forecasts market trends
- Provides analysis and recommendations to the marketing and communications team
- Helps shape the brand positioning and narrative while targeting the proper audience
- Analyzes sales and marketing key performance indicators
- Ensures marketing strategies align with overall business strategy

**Job Requirements**:

- Strengthen the creation and maintenance of relationships with partners related to the department's operations, consistent with the department's plan and within the assigned scope of management
- Graduated from University related to Economics (major in Business Administration, Foreign Trade, Marketing, Pharmacy and other majors suitable for the job)
- Knowledge and experience of Human Management and Marketing
- Knowledge of Pharmaceutical, Nutrition, Bidding, Tendering and hospital channels
- Knowledge of products and industry characteristics
- Have basic understanding of ISO 9001: 2000, GMP, GPP, GDP
- 3-5 experience in a similar position. Knowledge of the market and direction of business strategy

**Job Locations**:

- Ho Chi Minh

WhatJobs is actively recruiting a forward-thinking Digital Marketing Strategy Lead for a fully remote opportunity. This role is crucial in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth for our clients. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. Your expertise will be vital in analyzing market trends, identifying target audiences, and creating data-driven marketing plans. You will manage campaign performance, optimize budgets, and ensure maximum ROI. The ideal candidate has a deep understanding of the digital marketing ecosystem, proven success in developing and implementing growth-focused strategies, and strong analytical skills. Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is required. Exceptional communication and presentation skills are necessary to articulate strategies and results to stakeholders. We are looking for a proactive, creative, and results-oriented individual who thrives in a remote, collaborative environment. You should be adept at managing multiple projects, working autonomously, and staying ahead of the curve in the ever-evolving digital marketing landscape. Join our team and lead the charge in digital innovation.

**Working location**: Ho Chi Minh city
- **Salary**: $8000 (plus housing allowance, taxi card and other benefits)
- **Report to** the GSP Head

**Responsibility**
- Setting up the seven categories' mid-short term goal & strategy (1-3 years) for/with countries in the APAC-EU division based on the company's mid-long term direction
- Prioritize the strategies and set up the action plan by category, considering each market's dynamics(competitor/channel/consumer) and the company's competency
- Get resources to execute the actions from HQ based on clear priorities and action plans
- Provide category-related business input to inform the business goal-setting process and take responsibility for the delivery of business results, following engagement in the goal-setting process
- Develop and implement a pipeline of regional category initiatives and opportunities (Innovation/Investment/new market entry)
- Establish/Elaborate product & technology roadmap relevant for a region in collaboration with each country and relevant V/Cs
- Develop a new market entry plan based on local market understanding
- Responsible for C2C business model deployment and setting up an efficient process for C2C
- Lead C2C product expansion and collaborate with other regions for cross-regional C2C initiatives
- Be involved in the country's new investment decision-making, such as capital expenditure
- Monitor and support global product/category performance
- Track performance and manage course-correction
- Joint responsibility of Sales/GP

**Job Requirement**
- 5-10 years of experience in marketing or strategy development in an FMCG company
- Has a solid track record in setting up the strategy from scratch and direct implementation leading various value chains (production, R&D, procurement, Etc.)
- Able to think strategically and catch market insight quickly based on market/consumer analysis
- Strong business acumen and planning skills
- New Product Development and portfolio optimization
- Advertisement & Promotion
- Fluent in English
- Has strong leadership skills, is highly self-motivated and result-driven
- Excellent written and verbal communication skills
- Good at building strategic network
- Career as a Brand Manager/ Product Manager in a food company
- Demonstrated business experience and success in Southeast Asia, Europe, and Australia
- Ability to speak another foreign language a plus: Chinese, Vietnamese, German, Indonesian, Thai
- Ability to travel

**Benefits**
- Competitive salary
- Health Insurance
- Working Tools
- Company Membership Card

**Salary**: 188,000,000₫ per month

Our client, a dynamic consumer goods company, is seeking a strategic and results-oriented Marketing Manager to lead brand development and marketing initiatives in Nam Dinh, Nam Dinh, VN . This role requires a deep understanding of consumer behavior, market trends, and effective marketing communication strategies to build and strengthen brand presence. The ideal candidate will be a creative thinker with strong analytical capabilities.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company objectives and brand positioning.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
• Manage brand portfolio, ensuring consistent brand messaging and visual identity across all platforms.
• Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
• Collaborate with sales, product development, and design teams to ensure integrated marketing efforts.
• Manage the marketing budget, allocating resources effectively to maximize ROI.
• Analyze marketing campaign performance and provide actionable recommendations for optimization.
• Lead and mentor junior marketing staff.
• Stay updated on emerging marketing technologies and best practices.
• Manage relationships with external agencies and partners.

Qualifications:

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in marketing, with a proven track record in brand management and strategy.
• Strong understanding of marketing principles, including digital marketing, content marketing, and traditional advertising.
• Experience in the FMCG sector is highly desirable.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research tools and marketing analytics platforms.
• Strong leadership, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative and innovative approach to marketing challenges.
• Fluency in Vietnamese and English.

This is an excellent opportunity to shape the future of well-known brands within the vibrant market of Nam Dinh, Nam Dinh, VN . If you are a driven marketing professional with a passion for building brands, we invite you to apply.

Our client is looking for a seasoned Senior Marketing Manager to lead brand strategy and execution in Bien Hoa, Dong Nai, VN . This pivotal role involves shaping the brand's identity, developing compelling marketing campaigns, and driving market share growth. You will be responsible for understanding consumer insights, competitive landscapes, and market trends to inform strategic decisions.

Key responsibilities include:

• Developing and implementing comprehensive brand strategies to enhance market position and awareness.
• Managing the creation and execution of integrated marketing campaigns across all channels.
• Conducting market research and competitive analysis to identify opportunities and threats.
• Understanding consumer insights and translating them into actionable marketing plans.
• Collaborating with product development, sales, and creative teams to ensure brand consistency.
• Overseeing the marketing budget, ensuring effective allocation of resources.
• Measuring and reporting on the performance of marketing campaigns and brand initiatives.
• Managing external agencies and vendor relationships.
• Developing compelling brand messaging and communication strategies.
• Staying abreast of industry trends and emerging marketing technologies.
• Leading and mentoring a team of marketing professionals.
• Ensuring all marketing activities align with the company's overall business objectives.

The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in brand management and marketing strategy. Proven experience in developing and executing successful marketing campaigns is essential. Strong analytical, strategic thinking, leadership, and communication skills are required. Experience in consumer goods or a related industry is highly preferred. This is an excellent opportunity to shape the future of a prominent brand.