1 405 Marketing Leadership jobs in Vietnam

Marketing Director

Ho Chi Minh City Source of Asia

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**About Source Of Asia**

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

**Main Responsibilities**

**Market Research and Analysis**:

- Conduct comprehensive market research to understand local consumer behavior, preferences, and trends in the beauty industry.
- Analyze competitors’ strategies, strengths, and weaknesses.
- Identify target demographics and market segments.

**Brand Development and Positioning**:

- Develop a strong brand identity and positioning that resonates with the Vietnamese market.
- Ensure consistency in branding across all marketing materials and channels.
- Create a compelling brand story and value proposition.

**Product Strategy**:

- Localize product offerings to meet the specific needs and preferences of Vietnamese consumers.
- Plan product launches, including timing, pricing, and promotional strategies.
- Gather feedback from consumers to inform product development and adjustments.

**Digital Marketing**:

- Develop and implement digital marketing strategies including SEO, SEM, and content marketing.
- Manage social media platforms (e.g., Facebook, Instagram, TikTok) to engage with consumers and build an online community.
- Utilize influencers and KOLs to promote the brand and products.

**Sales Support and Channel Management**:

- Collaborate with sales teams to develop strategies for retail distribution, both online and offline.
- Work closely with distributors and retail partners to ensure effective product placement and promotion.
- Support retail partners with marketing materials, training, and promotional activities.
- Monitor and analyze sales performance to optimize marketing efforts.

**Public Relations**:

- Build and maintain relationships with local media, beauty bloggers, and industry influencers.
- Manage public relations efforts to generate positive media coverage and handle any potential crises.

**Customer Engagement and Loyalty Programs**:

- Develop customer engagement strategies to build a loyal customer base.
- Implement loyalty programs and initiatives to retain customers.
- Gather and analyze customer feedback to improve service and offerings.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or related fields.
- Preferred qualification: MBA degree.
- At least 10 years of experience in marketing, preferably in the beauty industry.
- Proficient in English communication; French language skills are advantageous.
- Demonstrated authenticity, creativity, and dynamism in previous roles.
- Strong leadership, team management, and independent working skills.
- Creativity, strategic thinking, and problem-solving abilities.
- Excellent communication, presentation, and negotiation skills.
- Proficient in marketing tools and software, and data analysis (Google Analytics, Facebook Ads Manager, etc.).

**Benefits**
- Competitive salary package commensurate with experience and qualifications.
- Opportunities for professional growth and development within a dynamic team environment.
- Comprehensive training and support are provided to enhance technical skills and knowledge.
- Access to cutting-edge tools and software to support job responsibilities.
- Health insurance and other employee benefits follow company policies.

Pay: From 130,000,000₫ per month
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Remote Global Marketing Director

15000 My Tho, Tien Giang WhatJobs

Posted 2 days ago

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full-time
Our client is seeking an innovative and strategic Remote Global Marketing Director to lead our international marketing initiatives from anywhere in the world. This fully remote position is crucial for expanding our brand presence and driving growth across diverse global markets. You will be responsible for developing and executing comprehensive marketing strategies, including digital marketing, content creation, social media engagement, public relations, and market research.

Key responsibilities include setting marketing goals, developing campaign objectives, and managing marketing budgets. You will lead and mentor a distributed team of marketing professionals, fostering a collaborative and high-performance culture. The ideal candidate will possess a deep understanding of international consumer behavior, market trends, and competitive landscapes. You should be adept at leveraging data analytics to measure campaign effectiveness and optimize marketing spend. Strong leadership and communication skills are essential to effectively manage remote teams and engage with stakeholders across different time zones and cultures.

We require a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 10 years of experience in marketing leadership, preferably with global scope. Proven experience in managing fully remote teams and a strong portfolio of successful international marketing campaigns are critical. You must demonstrate exceptional strategic thinking, creativity, and the ability to execute complex marketing plans in a digital-first environment. Proficiency in marketing automation tools, CRM systems, and various digital marketing platforms is a must. This role offers the ultimate flexibility, allowing you to work from your chosen location while driving significant global impact for our brand.
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Associate Marketing Director (Ensure)

Ho Chi Minh City Abbott

Posted 19 days ago

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**ABOUT ABBOTT**
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**_MAIN PURPOSE OF ROLE_**
Responsible for managing the plan contributing to the organization turnover on topline. Drive annual planning and cross-functional execution of brand strategies and key initiatives. Influence positive business results using ANI's products, processes and organizational resources; leveraging category, marketplace and macroeconomic factors that impact business performance. Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics. Understand, manage, and advise P&L implications of marketing decisions including sku, channel, and marketing mix.
**_MAIN RESPONSIBILITIES_**
**Strategic Planning**
- Develop local insights and connection tasks that bring global brand strategies to life. Develop local execution in line with brand campaign guidelines.
- Positioning portfolio to meet changing needs of markets, consumers, and business objectives
- Developing short and long term strategic insights and opportunities from trend drivers and analyses
- Establishing strategies for creation of line extensions and new products
- Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
**Brand plan execution**
- Identify impact of market forces and address knowledge gaps to shape go-to-market strategy.
- Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
- Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets
- Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
- Interpret research findings and draw appropriate insight based on the results
- Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content
- Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches
- Monitor and report on the productivity of marketing plans and projects
- Achieve forecast accuracy and new products launch KPI targets
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Review complaints and suggestions relating to assigned products and develop action plans to address them
- Maintain compliance with required promotional practice.
**Financial management**
- Responsible for brand budget and monthly gaiting. Formulate forecast assumptions based on data and align cross-functional teams. Manage A&P budget xxx
**People development**
- Involve providing guidance and support to individuals throughout their development journey at Abbott
- Foster a culture of continuous learning and development within the organization
- Create development plans to groom future leaders, and ensure a pipeline of skilled individuals to fill critical roles
- Facilitate the growth, learning, and overall development of individuals within organizations
**Others**
- Work with internal teams to optimize programming. Manage risk related to major policy changes.
**_SUPERVISORY RESPONSIBILITIES_**
- Supervise Senior Brand Manager and Brand Manager, Marketing Manager
**_MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_**
**_Work_** **_Experience_**
Minimum 10 years
+ Work experience with reputed MNC organizations. Medical marketing experience will be an added advantage
+ Experience in handling ATL/Media/Consumer research. New product launch experience will be a plus
+ Proven track record for designing, implementing and tracking impact of creative marketing programs through sale force
**_Education_**
Bachelor
+ Business or Marketing degree with MBA strongly preferred
**_CORE Skills Required_**
_Professional Skill_
+ Delegating responsibility
+ Persuasiveness/sales ability
+ Organization and planning skills
_Behavioral / Leadership Skill_
+ Excellent interpersonal skills
+ Self-starter, aggressive for constant improvements
+ Time management skills
_Language Skill_
+ Good command of English
_Computer Skill_
+ MS Office
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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Marketing Director - Hot Job - HR Strategy - Top

Ho Chi Minh City HR Strategy's Client

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Working Location**: HCMC**:

- Company size**: 100 people**:

- Reporting to**:BOD**:

- Taking care**: 20 people**:

- Working time**:Monday - Saturday Morning**

**Job Responsibility for Marketing Director **- Top Headhunter in Vietnam Market**:

- Overseeing all communications, public relations and promotional activities selected to support the company and marketing strategy
- Coordinating with brokers to ensure that properties are marketed effectively to potential buyers
- Conducting research on economic conditions in the local market to determine what types of properties are most in demand
- Supervising website maintenance, social media participation and trade show exhibitions
- Monitoring industry trends to identify potential new opportunities for the company
- Creating, signing off marketing briefs, ensuring the designs and messages meet the company guidelines
- Setting projects sales target and Marketing communication budget
- Supervising work of others, including planning, assigning and scheduling work, reviewing work and ensuring quality standards, training staff and overseeing their productivity

**Requirement for** **Marketing Director - Top Headhunter in Vietnam Market**:

- Bachelor’s degree in marketing, advertising or a related field
- At least 2 years experiences in the real estate industry
- Experience with digital marketing and new marketing trends
- Expert knowledge of projects and real estate market in HCMC and Vietnam
- Ability to manage multiple projects and work to tight deadlines
- Experience of managing budgets/cost control, and planning, prioritizing and organizing work to meet targets
- Excellent interpersonal, written and oral communication skills

**Benefits for Marketing Director - Top Headhunter in Vietnam Market**:

- Salary**:$2,500 + Commission**:

- More details will be discussed during the interview

Please kindly send us your valuable updated resume for our consideration and if you have any concerns, please kindly contact us back. We are always available to support you. Hope to hear from you soon!

Thanks a lot!
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Creative Director - Digital Marketing Campaigns

61000 Hoi An WhatJobs

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contractor
Our client, a vibrant digital marketing agency based in Buon Ma Thuot, Dak Lak, VN , is seeking a visionary Creative Director to lead their team in developing and executing groundbreaking digital marketing campaigns. This is a hands-on role where you will shape the creative vision and oversee the production of all visual and conceptual assets for our clients. You will be responsible for conceptualizing innovative ideas, leading brainstorming sessions, and guiding the creative process from brief to final delivery. Your expertise will span across various digital channels, including social media, websites, email marketing, and paid advertising. You will manage a team of graphic designers, copywriters, and multimedia specialists, ensuring the highest standards of creativity and brand consistency are met. The ideal candidate will have a strong portfolio demonstrating successful digital campaigns with a proven ability to drive engagement and achieve marketing objectives. Excellent understanding of current digital marketing trends, user experience principles, and brand strategy is crucial. You should be adept at translating client needs into compelling creative solutions and presenting them effectively. Strong leadership, communication, and project management skills are essential for guiding the team and ensuring timely delivery of high-quality work. If you are a passionate, results-oriented creative leader with a knack for innovative digital storytelling and a desire to make a significant impact, we encourage you to apply.

Responsibilities:
  • Develop and implement creative strategies for digital marketing campaigns.
  • Lead and inspire a team of creative professionals (designers, copywriters, etc.).
  • Oversee the creation of engaging visual content, including graphics, videos, and animations.
  • Conceptualize and direct the development of website designs and landing pages.
  • Ensure brand consistency across all digital marketing materials.
  • Collaborate with marketing strategists and account managers to meet client objectives.
  • Present creative concepts and final deliverables to clients.
  • Manage creative project timelines and budgets.
  • Stay current with industry trends and emerging technologies in digital marketing.
  • Provide art direction and feedback to creative team members.
Qualifications:
  • Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
  • Minimum of 8 years of experience in creative roles, with at least 3 years in a leadership or directorial capacity within digital marketing.
  • A strong portfolio showcasing award-winning digital marketing campaigns and creative work.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
  • Deep understanding of digital marketing channels, social media platforms, and SEO best practices.
  • Excellent leadership, communication, and presentation skills.
  • Proven ability to manage multiple projects and deadlines effectively.
  • Strategic thinker with a strong sense of aesthetics and brand development.
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Senior Creative Director, Digital Marketing

94000 Rach Gia, Kien Giang WhatJobs

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full-time
Our client is a dynamic creative agency seeking an exceptional Senior Creative Director, Digital Marketing, to lead groundbreaking campaigns. This is a fully remote position, offering the opportunity to shape innovative digital strategies from anywhere. You will be responsible for conceptualizing, developing, and executing cutting-edge digital creative work that drives brand engagement and achieves client objectives. Your key responsibilities will include:
  • Leading the creative vision and execution for digital marketing campaigns across various platforms, including social media, websites, email, and digital advertising.
  • Developing innovative and compelling creative concepts that align with client brand strategies and marketing goals.
  • Managing and mentoring a team of creative professionals, including designers, copywriters, and content creators.
  • Collaborating closely with marketing strategists, account managers, and clients to understand project requirements and deliver exceptional results.
  • Overseeing the production process, ensuring high-quality creative output and timely delivery.
  • Staying ahead of digital trends, emerging technologies, and best practices in creative design and digital marketing.
  • Presenting creative concepts and strategies to clients and internal stakeholders with confidence and clarity.
  • Ensuring brand consistency and adherence to creative guidelines across all digital touchpoints.
  • Contributing to new business pitches and developing creative proposals.
  • Providing art direction and feedback to the creative team to elevate the quality of work.
  • Managing creative budgets and timelines effectively.
  • Fostering a collaborative and inspiring creative environment within the remote team.
Qualifications:
  • Bachelor's degree in Graphic Design, Fine Arts, Advertising, Marketing, or a related field.
  • Minimum of 8 years of experience in creative roles within digital marketing or advertising agencies, with at least 3 years in a leadership capacity.
  • A strong portfolio showcasing successful digital marketing campaigns and innovative creative work.
  • Proven ability to conceptualize and execute compelling creative strategies across multiple digital channels.
  • Excellent leadership, communication, and presentation skills.
  • Proficiency in creative software suites (e.g., Adobe Creative Suite) and digital collaboration tools.
  • Deep understanding of digital marketing principles, user experience (UX), and consumer behavior online.
  • Ability to manage multiple projects simultaneously and meet tight deadlines in a remote setting.
  • Strong strategic thinking and problem-solving abilities.
  • Passion for creativity and a keen eye for detail.
If you are a visionary creative leader ready to make a significant impact in the digital marketing landscape, we encourage you to apply for this exciting remote role.
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Creative Director - Digital Marketing Campaigns

13000 Phuong Son WhatJobs

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full-time
Our client is seeking a visionary Creative Director to lead the conceptualization and execution of innovative digital marketing campaigns. Based in **Thai Nguyen, Thai Nguyen, VN**, this role offers a hybrid work arrangement, combining the flexibility of remote work with essential in-office collaboration. You will be responsible for guiding creative teams, developing compelling brand narratives, and ensuring the highest standards of creative output across all digital channels. Key responsibilities include defining creative strategies, overseeing the development of engaging content (visuals, copy, video), managing creative projects from brief to final delivery, and presenting concepts to clients and internal stakeholders. The ideal candidate will have a proven track record of success in leading creative teams, a deep understanding of digital marketing trends, and a portfolio that demonstrates exceptional creativity and strategic thinking. Strong leadership, communication, and client-management skills are essential for this role. You will be at the forefront of crafting memorable and effective campaigns that resonate with target audiences.

Responsibilities:
  • Lead and inspire creative teams to develop groundbreaking digital marketing campaigns.
  • Develop and articulate creative strategies that align with client objectives and brand identities.
  • Oversee the creation of compelling visual assets, compelling copy, and engaging video content.
  • Manage the end-to-end creative process, ensuring timely and high-quality delivery.
  • Present creative concepts and strategies to clients and internal teams.
  • Collaborate with marketing, strategy, and account management teams.
  • Ensure creative output adheres to brand guidelines and quality standards.
  • Stay abreast of emerging creative trends, technologies, and best practices in digital marketing.
Qualifications:
  • Bachelor's degree in Fine Arts, Marketing, Communications, or a related field; Master’s degree is a plus.
  • 8+ years of experience in a creative role, with at least 3 years in a leadership position (Creative Director, Art Director, or similar).
  • Proven experience in digital marketing and advertising, with a strong portfolio of successful campaigns.
  • Exceptional conceptual thinking, artistic ability, and creative problem-solving skills.
  • Strong understanding of visual design, branding, copywriting, and digital media.
  • Excellent leadership, communication, presentation, and interpersonal skills.
  • Experience working in a hybrid environment, balancing remote and in-office collaboration.
This role is ideal for a creative leader who thrives in a dynamic environment and is passionate about crafting impactful digital experiences.
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Remote Creative Director - Digital Marketing Campaigns

18000 Haiphong , Haiphong WhatJobs

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full-time
Our client is seeking a visionary and talented Remote Creative Director to lead the development of innovative digital marketing campaigns. This is a fully remote position, allowing you to leverage your creative expertise from anywhere. You will be responsible for conceptualizing, designing, and overseeing the execution of compelling visual and narrative content across various digital channels, including social media, websites, email marketing, and paid advertising. The ideal candidate will have a strong portfolio showcasing award-winning digital campaigns, a keen eye for aesthetics, and a deep understanding of current digital trends and user engagement strategies. You will guide a remote team of designers, copywriters, and content creators to deliver impactful and brand-aligned marketing initiatives.

Key responsibilities include:
  • Developing and driving the creative vision and strategy for digital marketing campaigns.
  • Conceptualizing and directing the creation of engaging visual assets, including graphics, videos, animations, and interactive content.
  • Crafting compelling brand messaging and storytelling that resonates with target audiences.
  • Overseeing the design and user experience of digital platforms, ensuring consistency and brand integrity.
  • Collaborating with marketing strategists, content creators, and performance marketers to align creative output with campaign objectives.
  • Leading and mentoring a remote creative team, providing constructive feedback and fostering a collaborative environment.
  • Managing creative project timelines, budgets, and resources effectively.
  • Staying ahead of industry trends, emerging technologies, and best practices in digital design and marketing.
  • Presenting creative concepts and strategies to stakeholders and clients.
  • Ensuring all creative deliverables meet high standards of quality, creativity, and effectiveness.
  • Analyzing campaign performance data to inform future creative strategies.
  • Briefing and managing external creative agencies or freelancers when necessary.

Qualifications and Requirements:
  • Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related creative field.
  • Minimum of 7 years of experience in creative roles within digital marketing or advertising, with at least 3 years in a leadership or directorial capacity.
  • A strong, diverse portfolio demonstrating successful digital marketing campaigns across multiple platforms.
  • Exceptional understanding of branding, design principles, typography, and visual storytelling.
  • Proficiency with industry-standard design and video editing software (e.g., Adobe Creative Suite).
  • Experience with content management systems (CMS) and digital marketing platforms.
  • Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a remote team.
  • Strong strategic thinking and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
  • A passion for innovation and staying current with digital marketing trends.

This remote role offers a highly competitive salary, benefits, and the opportunity to shape the creative direction of impactful digital marketing initiatives.
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Digital Marketing

Ho Chi Minh City Chinmedia

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**JOB DESCRIPTION**:

- Execution of performance tactic plans.
- Optimize online adverts through Google Ads,
- Planning and execution of SEM campaigns - keyword research, text Ads’ copywriting.
- Campaign management - campaign set up, monitoring, optimizing and reporting.
- Work with the Performance Manager to ensure all client needs are met and all projects are completed on time and to budget.
- Ensure client KPIs are met.
- Use digital analytic tools to analyze and report on key digital marketing campaigns for each client.
- Research and competitor’s performance activities review.
- Collaboration with the Planning team.
- Coordinate with account or directly if needed in tackling daily communication with clients in terms of media matters.

**JOB REQUIREMENT**:

- Experience as Performance Executive or similar role
- Experience with social media, Google Ads and SEM/SEO.
- Good working knowledge of web, app analytics tools (e.g. Google Analytics,
- Analytical mindset and critical thinking
- Self-time-management skills
- Google/ FB certificate is a need.

**BENEFITS**:

- An educational fast paced working environment allows your performance to the max
- Competitive & negotiable salary + 13th-month salary
- Year-end bonus based on performance
- Performance Review (2 times per year)
- Working Time: 9:00 - 18:30, Monday - Friday ONLY
- Flexible working hours
- Social security
- Annual Paid Leave (12 days)
- Annual MVP Awards
- Transportation & phone support: according to the company’s policy for using Grab business
- Awards and gifts on special occasions (Birthday, Marriage, Mourning, Sickness, Women Day; Mid-Autumn Festival; Christmas, New year )
- Fun time: Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Town Hall
- A free snack area from the company: refrigerator, microwave, light snacks
- Other welfare & support regimes according to the Company’s general regulations.
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Digital Marketing Strategy Lead

630000 Phan Thiet, Binh Thuan WhatJobs

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full-time
WhatJobs is actively recruiting a forward-thinking Digital Marketing Strategy Lead for a fully remote opportunity. This role is crucial in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth for our clients. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. Your expertise will be vital in analyzing market trends, identifying target audiences, and creating data-driven marketing plans. You will manage campaign performance, optimize budgets, and ensure maximum ROI. The ideal candidate has a deep understanding of the digital marketing ecosystem, proven success in developing and implementing growth-focused strategies, and strong analytical skills. Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is required. Exceptional communication and presentation skills are necessary to articulate strategies and results to stakeholders. We are looking for a proactive, creative, and results-oriented individual who thrives in a remote, collaborative environment. You should be adept at managing multiple projects, working autonomously, and staying ahead of the curve in the ever-evolving digital marketing landscape. Join our team and lead the charge in digital innovation.
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