300 New Product jobs in Vietnam
FMCG Product Marketing Specialist
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Beauty Product Marketing Manager
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As a Beauty Product Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, product trial, and sales growth. You will manage the go-to-market strategy for new product launches, create compelling marketing campaigns, and analyze market trends to identify opportunities. Your ability to translate consumer insights into actionable marketing plans will be key to success.
Key Responsibilities:
- Develop and implement integrated marketing plans for beauty and wellness products.
- Conduct market research, competitor analysis, and consumer insight gathering.
- Manage product positioning, messaging, and brand identity.
- Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and paid advertising.
- Collaborate with sales teams to develop effective sales support materials and strategies.
- Manage marketing budgets and track campaign performance against key metrics (ROI, brand awareness, sales).
- Work closely with product development and R&D teams on new product launches.
- Build and maintain relationships with influencers, media, and retail partners.
- Analyze market trends and identify new opportunities for growth and innovation.
- Lead and mentor a team of marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in marketing, with a significant focus on the beauty or wellness industry.
- Proven track record of developing and executing successful marketing campaigns, especially for product launches.
- Strong understanding of digital marketing channels, social media marketing, and e-commerce.
- Excellent analytical, strategic thinking, and project management skills.
- Experience with marketing automation tools and CRM systems.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a hybrid environment, managing remote and in-office responsibilities.
- Creative and results-oriented mindset.
This is an exceptional opportunity to shape the marketing vision for exciting beauty products and grow your career within a supportive and innovative environment.
FMCG Product Marketing Manager
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Senior Product Marketing Executive
Posted today
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(Mức lương: Thỏa thuận)
- Conduct market research to understand products, customers, and competitors.
- Oversee customer response. Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas.
- Define product value propositions, messaging and differentiation. Establish user personas, and the user journey map.
- Plan the product’s go-to-market strategy.
- Oversee the creation of content about the product. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about.
- Promote a product’s continuous value and encourage users to get the full
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
- CLB thể thao
from the product.
- Develop plans for growth campaigns.
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- Solid knowledge of product marketing and product management
- Outstanding project management skills and ability to work with multiple stakeholders
- Experience in e-commerce andSAAS
- Proficient in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Truyền Thông/Báo Chí
Trung cấp - Nghề
Không yêu cầu
Global Product Marketing Strategy
Posted today
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- **Salary**: $8000 (plus housing allowance, taxi card and other benefits)
- **Report to** the GSP Head
**Responsibility**
- Setting up the seven categories' mid-short term goal & strategy (1-3 years) for/with countries in the APAC-EU division based on the company's mid-long term direction
- Prioritize the strategies and set up the action plan by category, considering each market's dynamics(competitor/channel/consumer) and the company's competency
- Get resources to execute the actions from HQ based on clear priorities and action plans
- Provide category-related business input to inform the business goal-setting process and take responsibility for the delivery of business results, following engagement in the goal-setting process
- Develop and implement a pipeline of regional category initiatives and opportunities (Innovation/Investment/new market entry)
- Establish/Elaborate product & technology roadmap relevant for a region in collaboration with each country and relevant V/Cs
- Develop a new market entry plan based on local market understanding
- Responsible for C2C business model deployment and setting up an efficient process for C2C
- Lead C2C product expansion and collaborate with other regions for cross-regional C2C initiatives
- Be involved in the country's new investment decision-making, such as capital expenditure
- Monitor and support global product/category performance
- Track performance and manage course-correction
- Joint responsibility of Sales/GP
**Job Requirement**
- 5-10 years of experience in marketing or strategy development in an FMCG company
- Has a solid track record in setting up the strategy from scratch and direct implementation leading various value chains (production, R&D, procurement, Etc.)
- Able to think strategically and catch market insight quickly based on market/consumer analysis
- Strong business acumen and planning skills
- New Product Development and portfolio optimization
- Advertisement & Promotion
- Fluent in English
- Has strong leadership skills, is highly self-motivated and result-driven
- Excellent written and verbal communication skills
- Good at building strategic network
- Career as a Brand Manager/ Product Manager in a food company
- Demonstrated business experience and success in Southeast Asia, Europe, and Australia
- Ability to speak another foreign language a plus: Chinese, Vietnamese, German, Indonesian, Thai
- Ability to travel
**Benefits**
- Competitive salary
- Health Insurance
- Working Tools
- Company Membership Card
**Salary**: 188,000,000₫ per month
Senior Product Marketing Specialist
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**What you will do**:
- Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
- Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
- Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
- Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
- Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
- Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
- Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.
**What you will need**:
- Bachelor's degree in Marketing, Business, or related field;
- Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
- Strong analytical skills with the ability to interpret market data and trends;
- Excellent communication skills with the ability to craft compelling messaging for different audiences;
- Experience with inbound marketing strategies and tactics;
- Proficiency in using marketing analytics tools and platforms;
- Ability to work effectively in a cross-functional team environment;
- Self-motivated with a passion for driving results and achieving targets.
Senior/ Product Management Driver Product
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(Mức lương: Thỏa thuận)
Product: ShopeeFood
Work location: Sonatus Building, 15 Le Thanh Ton, District 1, HCM
About the team - ShopeeFood Product
**Responsibilities**:
- Understand markets, competition and customer/user requirements in depth.
- Communicate, and analyze with Stakeholders to clearly define the business requirements.
- Follow the implementation of requirements, ensure it’s suitable and reasonable to satisfy the user demands/needs.
- Successfully translate business strategies into specific objectives/ scopes and roadmap, aligning efforts of the organizations with other stakeholders.
- Work closely with cross functional teams (Driver operation, Operation, BnP, BD, Campaign teams etc.) to ensure the consistent product and best user experience.
- Work closely with local/regional product teams to sync up product features and troubleshoot issues.
- Consolidate user and department feedback and compose process/product feature improvements.
- Deliver new initiatives/solutions, implement usage initiatives targeting business strategy.
- Priority to assure that all requirements are supported in a cost-effective, timely manner, with a resulting high level of User satisfaction;
- Ensure the team provides the necessary solutions and support to internal teams.
- Execute end-user web and mobile testing if needed.
**Chức vụ**: Nhân viên/Chuyên viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Attractive salary, annual performance bonus
- Health care insurance, annual health check
- 14 days annual leave & 6 days sick leave
- Learning and Development program
- Free food, drinks at pantry
- Quarterly Team Building
**Yêu cầu bằng cấp (tối thiểu)**: Chứng chỉ chuyên ngành
**Yêu cầu công việc**:
- BA/BS degree in Information Technology, Computer Science or Engineering
- 3+ years of experience as product manager in a product management, engineering and technology strategy role.
- Ability to work effectively with cross functional teams.
- Good communication and presentation skills, can convert business feedback into technical requirements and vice versa.
- Good understanding of business model(s) of any fields;
- Data-driven, able to make use of either raw data, data charts/dashboards and funnels to get proper insights.
- Strong problem solving skills, critical thinking and willingness to roll up one's sleeves to get the job done.
- Eager to learn about technologies and the ecommerce industry.
- Proficiency in English is a must
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: CNTT - Phần Mềm,Quản Lý Sản Phẩm,Truyền Thông/Báo Chí,Truyền Thông/PR
Chứng chỉ chuyên ngành
Dưới 1 năm
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Senior/ Product Management (Driver Product)
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***
- Sonatus Building, 15 Le Thanh Ton, Ben Nghe Ward, District 1, Ho Chi Minh- At office- Posted 2 hours ago- Skills:
- Product Manager
Project Manager
Business Analyst
**Top 3 reasons to join us**:
- Impactful and challenging work
- Vibrant working environment
- Competitive compensation
**Job description**:
**_ Product: ShopeeFood_**
**_ Work location: Sonatus Building, 15 Le Thanh Ton, District 1, HCM_**
**_ About the team - ShopeeFood Product_**
**Responsibilities**:
- Understand markets, competition and customer/user requirements in depth.
- Communicate, and analyze with Stakeholders to clearly define the business requirements.
- Follow the implementation of requirements, ensure it’s suitable and reasonable to satisfy the user demands/needs.
- Successfully translate business strategies into specific objectives/ scopes and roadmap, aligning efforts of the organizations with other stakeholders.
- Work closely with cross functional teams (Driver operation, Operation, BnP, BD, Campaign teams etc.) to ensure the consistent product and best user experience.
- Work closely with local/regional product teams to sync up product features and troubleshoot issues.
- Consolidate user and department feedback and compose process/product feature improvements.
- Deliver new initiatives/solutions, implement usage initiatives targeting business strategy.
- Priority to assure that all requirements are supported in a cost-effective, timely manner, with a resulting high level of User satisfaction;
- Ensure the team provides the necessary solutions and support to internal teams.
- Execute end-user web and mobile testing if needed.
**Your skills and experience**:
- BA/BS degree in Information Technology, Computer Science or Engineering
- 3+ years of experience as product manager in a product management, engineering and technology strategy role.
- Ability to work effectively with cross functional teams.
- Good communication and presentation skills, can convert business feedback into technical requirements and vice versa.
- Good understanding of business model(s) of any fields;
- Data-driven, able to make use of either raw data, data charts/dashboards and funnels to get proper insights.
- Strong problem solving skills, critical thinking and willingness to roll up one's sleeves to get the job done.
- Eager to learn about technologies and the ecommerce industry.
- **Proficiency in English is a must**
**Why you'll love working here**:
- Attractive salary, annual performance bonus
- Health care insurance, annual health check
- 14 days annual leave & 6 days sick leave
- Learning and Development program
- Free food, drinks at pantry
- Quarterly Team Building
**Shopee**:
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.
- Company type
- IT Product
- Company size
- 1000+ employees
- Country
- Singapore- Working days
- Monday - Friday
- Overtime policy
- No OT
Remote Product Marketing Manager (FMCG)
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Key Responsibilities:
- Develop and implement go-to-market strategies for new and existing FMCG products.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define product positioning and messaging that resonates with target audiences.
- Create compelling marketing collateral, including sales presentations, product datasheets, and campaign materials.
- Collaborate with cross-functional teams, including product development, sales, and digital marketing.
- Manage product launch plans and ensure successful execution.
- Develop and execute integrated marketing campaigns across various channels (digital, social media, PR, trade shows).
- Track and analyze marketing campaign performance, reporting on key metrics and ROI.
- Gather consumer insights through various research methods to inform product development and marketing strategies.
- Manage marketing budgets and allocate resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Proven experience in product marketing, preferably within the FMCG sector.
- Strong understanding of marketing principles, branding, and consumer behavior.
- Demonstrated success in developing and executing successful go-to-market strategies.
- Excellent analytical and strategic thinking skills.
- Proficiency in marketing analytics tools and CRM software.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a remote, cross-functional team environment.
- Project management skills and the ability to manage multiple priorities.
- Creativity and a data-driven approach to marketing.
This is an exceptional opportunity for a seasoned marketer to drive the success of FMCG brands remotely, impacting the company's growth trajectory and market presence.
Senior Product Marketing Manager (FMCG)
Posted today
Job Viewed
Job Description
- Develop and execute comprehensive go-to-market strategies for FMCG products.
- Conduct market research, consumer insights analysis, and competitive landscape assessment.
- Define product positioning, messaging, and unique selling propositions (USPs).
- Lead product launches, including planning, execution, and post-launch evaluation.
- Manage integrated marketing campaigns across digital, social media, ATL, and BTL channels.
- Collaborate with product development, sales, and creative teams to ensure alignment.
- Analyze sales data and market performance to identify opportunities and recommend actions.
- Manage marketing budgets and allocate resources effectively.
- Develop and maintain strong brand presence and consumer engagement.
- Stay abreast of industry trends and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of progressive experience in product marketing within the FMCG sector.
- Proven success in launching new products and managing product portfolios.
- Deep understanding of consumer behavior and market dynamics in the FMCG industry.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated leadership experience and ability to manage cross-functional teams.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Ability to work independently and thrive in a fast-paced, remote environment.