1 275 Web Analytics jobs in Vietnam

Graduate Trainee - Marketing Analytics

55000 Hoa Sơn WhatJobs

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intern
Our client is excited to offer a fantastic opportunity for a motivated Graduate Trainee to join their Marketing Analytics team in Da Nang, Da Nang, VN . This is an excellent entry-level position for ambitious individuals looking to kickstart their career in data-driven marketing. You will gain hands-on experience in analyzing marketing campaign performance, identifying key trends, and providing actionable insights to optimize marketing strategies. Responsibilities include collecting and processing marketing data from various sources, performing basic data analysis using tools like Excel and SQL, assisting in the creation of performance reports and dashboards, and contributing to A/B testing initiatives. You will work closely with experienced marketing analysts and data scientists, learning valuable skills in data visualization, statistical analysis, and marketing strategy. The ideal candidate will have a strong academic background in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or Business Analytics. A keen interest in marketing and a passion for uncovering patterns in data are essential. Proficiency in Microsoft Excel is required, and familiarity with SQL or data visualization tools (e.g., Tableau, Power BI) is a plus. Strong analytical, problem-solving, and communication skills are crucial. This internship provides a structured learning environment, mentorship, and the chance to contribute to real-world marketing projects. If you are eager to learn, develop your analytical skills, and gain practical experience in marketing analytics within a supportive team, we encourage you to apply. This program is designed to provide a comprehensive understanding of how data drives marketing success. Responsibilities:
  • Assist in collecting and organizing marketing data.
  • Perform basic analysis of marketing campaign performance.
  • Help create marketing reports and dashboards.
  • Support A/B testing and other data-driven experiments.
  • Learn and apply data analysis tools and techniques.
  • Collaborate with marketing team members on various projects.
Qualifications:
  • Recent graduate with a Bachelor's degree in a quantitative field.
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Excel.
  • Interest in marketing and data analysis.
  • Good communication skills.
  • Eagerness to learn and work in a team environment.
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Senior Marketing Analytics Manager

730000 Hoa Sơn WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a data-driven and insightful Senior Marketing Analytics Manager to lead our analytics efforts within a fully remote framework. This role is responsible for transforming marketing data into actionable insights that guide strategy, optimize campaign performance, and drive business growth. You will oversee the development and implementation of marketing analytics frameworks, performance tracking, and reporting mechanisms. The ideal candidate will possess a strong quantitative background, expertise in data analysis tools, and a deep understanding of marketing principles. You will collaborate closely with marketing teams across the organization to ensure data-informed decision-making and continuous improvement of marketing initiatives. This position offers the opportunity to shape our marketing intelligence from anywhere.

Responsibilities:
  • Develop and manage comprehensive marketing analytics strategies and frameworks to measure campaign effectiveness and ROI.
  • Collect, clean, and analyze large datasets from various marketing channels (e.g., digital advertising, social media, email, SEO, content marketing).
  • Build and maintain dashboards and reports to visualize key marketing performance indicators (KPIs) and provide actionable insights to stakeholders.
  • Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends to identify opportunities for optimization and growth.
  • Utilize statistical modeling techniques and data mining tools to uncover deeper insights and predict future trends.
  • Collaborate with marketing teams to set performance benchmarks, track progress against goals, and provide recommendations for improvement.
  • Develop A/B testing strategies and analyze results to optimize marketing content, creative, and channel mix.
  • Stay abreast of the latest analytics tools, technologies, and methodologies in marketing.
  • Ensure data accuracy, integrity, and compliance with data privacy regulations.
  • Present complex data findings in a clear, concise, and compelling manner to both technical and non-technical audiences.
  • Manage and mentor junior analysts, fostering a data-driven culture within the marketing department.
  • Work closely with IT and data engineering teams to ensure data infrastructure supports analytics needs.
  • Proactively identify reporting needs and develop solutions to meet them.
  • Translate business questions into analytical approaches.
  • Communicate findings and recommendations effectively to remote team members and leadership.
Qualifications:
  • Bachelor's or Master's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
  • Minimum of 6 years of experience in marketing analytics, data analysis, or a related field, with a proven track record of driving business results through data insights.
  • Expertise in using data analysis tools and languages such as SQL, Python, R, and advanced Excel.
  • Proficiency with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).
  • Strong understanding of digital marketing channels and metrics.
  • Excellent analytical, statistical, and problem-solving skills.
  • Superior communication and presentation skills, with the ability to explain complex data to diverse audiences.
  • Demonstrated ability to work independently and lead projects in a remote environment.
  • Experience in managing projects and mentoring team members.
  • Familiarity with marketing automation platforms and CRM systems is a plus.
This is an exceptional opportunity for a talented analyst to lead marketing intelligence and strategy within a dynamic, fully remote company.
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Head of Marketing Analytics (FMCG)

10000 An Cu, An Giang WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a dynamic and data-driven Head of Marketing Analytics to lead our marketing intelligence efforts. This is a pivotal, fully remote role where you will be instrumental in shaping marketing strategies through deep insights derived from consumer data. You will oversee the analysis of campaign performance, market trends, and consumer behavior to optimize marketing spend and maximize ROI for our Fast-Moving Consumer Goods (FMCG) portfolio. Your expertise will guide brand managers and the wider marketing team in making informed, data-backed decisions.

Responsibilities:
  • Develop and implement a comprehensive marketing analytics framework to measure the effectiveness of all marketing initiatives.
  • Analyze large datasets from various sources including sales, digital marketing, social media, and consumer research.
  • Build sophisticated predictive models to forecast market trends and consumer preferences.
  • Create dashboards and reports to visualize key performance indicators (KPIs) and insights for senior management.
  • Provide strategic recommendations for campaign optimization, media allocation, and new product launches.
  • Manage and mentor a team of marketing analysts, fostering a culture of continuous learning and data excellence.
  • Collaborate closely with marketing, sales, and product development teams to ensure alignment and drive business growth.
  • Identify new analytical tools and techniques to enhance marketing intelligence capabilities.
  • Conduct ROI analysis for marketing campaigns and provide actionable insights for improvement.
  • Ensure data integrity and accuracy across all analytical projects.

Qualifications:
  • Master's degree or Ph.D. in Marketing Analytics, Statistics, Economics, Data Science, or a related quantitative field.
  • Minimum of 8 years of progressive experience in marketing analytics, with at least 3 years in a leadership role, preferably within the FMCG sector.
  • Proven experience in analyzing large, complex datasets and translating them into actionable business insights.
  • Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, R, Python).
  • Expertise in statistical modeling, regression analysis, and machine learning techniques relevant to marketing.
  • Deep understanding of FMCG market dynamics and consumer behavior.
  • Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical audiences.
  • Demonstrated ability to lead and inspire a team in a remote environment.
  • Strategic thinker with a strong business acumen.
  • Experience with A/B testing and experimental design.
  • Familiarity with digital marketing platforms and analytics (e.g., Google Analytics, Adobe Analytics).
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Senior Data Scientist - Marketing Analytics

46000 Pleiku, Gia Lai WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a highly skilled and experienced Senior Data Scientist to lead their marketing analytics initiatives. This is a fully remote position, offering an exceptional opportunity to leverage your expertise in data analysis, statistical modeling, and machine learning to drive marketing effectiveness and business growth. You will be responsible for extracting actionable insights from complex datasets, building predictive models, and providing strategic recommendations to optimize marketing campaigns and customer engagement strategies. If you have a passion for uncovering patterns in data and a proven ability to translate insights into impactful business decisions, this role is for you.

Key Responsibilities:
  • Design, develop, and implement advanced statistical models and machine learning algorithms to analyze marketing data.
  • Extract, clean, and transform large datasets from various sources, ensuring data integrity and accuracy.
  • Develop customer segmentation models, lifetime value (LTV) predictions, and churn prediction models.
  • Analyze campaign performance, identifying key drivers of success and areas for improvement.
  • Build and maintain dashboards and reports to visualize marketing KPIs and insights for stakeholders.
  • Conduct A/B testing and multivariate testing to optimize marketing strategies, website user experience, and conversion rates.
  • Collaborate with marketing teams to understand their analytical needs and translate business questions into data science problems.
  • Communicate complex analytical findings and recommendations clearly and concisely to both technical and non-technical audiences.
  • Mentor junior data scientists and contribute to the development of best practices in data science and analytics.
  • Stay abreast of the latest advancements in data science, machine learning, and marketing analytics techniques.
  • Develop and refine attribution models to measure the effectiveness of different marketing channels.
  • Identify opportunities for data-driven innovation within the marketing function.
Qualifications:
  • Ph.D. or Master's degree in Statistics, Data Science, Computer Science, Mathematics, Economics, or a related quantitative field.
  • 5+ years of experience in data science or advanced analytics, with a focus on marketing analytics and customer behavior analysis.
  • Strong proficiency in programming languages commonly used in data science, such as Python or R.
  • Expertise in SQL for data extraction and manipulation.
  • Experience with machine learning libraries (e.g., scikit-learn, TensorFlow, PyTorch) and statistical modeling techniques.
  • Familiarity with big data technologies (e.g., Spark, Hadoop) is a plus.
  • Excellent understanding of marketing principles and metrics (e.g., ROI, CAC, LTV, conversion rates).
  • Proven ability to communicate complex findings and recommendations effectively.
  • Strong problem-solving skills and the ability to work independently in a remote setting.
  • Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
This is a fully remote opportunity, providing you the flexibility to work from any location. Join our forward-thinking client and make a data-driven impact on their marketing success.
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Senior Data Analyst, Marketing Analytics

100000 An Cu, An Giang WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a highly analytical and results-driven Senior Data Analyst specializing in Marketing Analytics. This is a fully remote position, offering the opportunity to delve deep into marketing data, uncover actionable insights, and shape data-driven marketing strategies. You will be responsible for collecting, cleaning, analyzing, and interpreting large datasets related to marketing campaigns, customer behavior, and market trends. Your insights will guide marketing decisions, optimize campaign performance, and identify new growth opportunities. Key responsibilities include developing and maintaining marketing dashboards and reports, performing complex statistical analysis, conducting A/B testing analysis, and providing recommendations for improving marketing ROI. You will work closely with marketing teams to understand their analytical needs and translate business questions into data-driven solutions. The ideal candidate will possess a Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field, with a minimum of 5 years of experience in data analysis, particularly within a marketing context. Strong proficiency in SQL, Python or R for data manipulation and analysis, and data visualization tools (e.g., Tableau, Power BI) is essential. Experience with web analytics platforms (e.g., Google Analytics) and marketing automation platforms is highly desirable. You should have excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders. This role requires a proactive, curious, and detail-oriented individual who can thrive in an independent, remote work environment. Join our innovative team and help us unlock the full potential of our marketing data.

Responsibilities:
  • Collect, clean, and analyze marketing data from various sources (e.g., CRM, web analytics, advertising platforms).
  • Develop and maintain key marketing performance dashboards and reports.
  • Conduct in-depth analysis of marketing campaigns, customer journeys, and channel performance.
  • Perform statistical modeling, A/B testing analysis, and predictive analytics.
  • Identify trends, patterns, and actionable insights to optimize marketing strategies and tactics.
  • Collaborate with marketing stakeholders to define analytical requirements and provide data-driven recommendations.
  • Communicate complex findings clearly and concisely to both technical and non-technical audiences.
  • Develop and implement data quality checks and validation processes.
  • Stay current with advanced analytical techniques and data visualization tools.
  • Contribute to the development of data-informed decision-making culture within the marketing department.
Qualifications:
  • Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
  • 5+ years of experience in data analysis, with a focus on marketing analytics.
  • Strong proficiency in SQL for data extraction and manipulation.
  • Expertise in Python or R for statistical analysis and modeling.
  • Experience with data visualization tools such as Tableau, Power BI, or similar.
  • Familiarity with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
  • Excellent analytical, problem-solving, and critical thinking skills.
  • Strong communication and presentation skills.
  • Ability to work independently and manage projects effectively in a remote setting.
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Digital Marketing

Ho Chi Minh City Chinmedia

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Job Description

**JOB DESCRIPTION**:

- Execution of performance tactic plans.
- Optimize online adverts through Google Ads,
- Planning and execution of SEM campaigns - keyword research, text Ads’ copywriting.
- Campaign management - campaign set up, monitoring, optimizing and reporting.
- Work with the Performance Manager to ensure all client needs are met and all projects are completed on time and to budget.
- Ensure client KPIs are met.
- Use digital analytic tools to analyze and report on key digital marketing campaigns for each client.
- Research and competitor’s performance activities review.
- Collaboration with the Planning team.
- Coordinate with account or directly if needed in tackling daily communication with clients in terms of media matters.

**JOB REQUIREMENT**:

- Experience as Performance Executive or similar role
- Experience with social media, Google Ads and SEM/SEO.
- Good working knowledge of web, app analytics tools (e.g. Google Analytics,
- Analytical mindset and critical thinking
- Self-time-management skills
- Google/ FB certificate is a need.

**BENEFITS**:

- An educational fast paced working environment allows your performance to the max
- Competitive & negotiable salary + 13th-month salary
- Year-end bonus based on performance
- Performance Review (2 times per year)
- Working Time: 9:00 - 18:30, Monday - Friday ONLY
- Flexible working hours
- Social security
- Annual Paid Leave (12 days)
- Annual MVP Awards
- Transportation & phone support: according to the company’s policy for using Grab business
- Awards and gifts on special occasions (Birthday, Marriage, Mourning, Sickness, Women Day; Mid-Autumn Festival; Christmas, New year )
- Fun time: Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Town Hall
- A free snack area from the company: refrigerator, microwave, light snacks
- Other welfare & support regimes according to the Company’s general regulations.
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Digital Marketing Specialist

900000 My Tho, Tien Giang WhatJobs

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full-time
Our client, a vibrant digital agency, is seeking a creative and analytical Digital Marketing Specialist to join their growing team. This fully remote role offers the opportunity to manage and execute comprehensive digital marketing campaigns for a diverse range of clients. You will be responsible for developing and implementing strategies across various online channels, including social media, search engines, email, and paid advertising, to drive client engagement, lead generation, and brand awareness. The ideal candidate possesses a strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing best practices. You will be adept at utilizing analytics tools to track campaign performance, analyze data, and provide actionable insights and recommendations for optimization. Key responsibilities include managing social media profiles, creating engaging content, conducting keyword research, optimizing website content for search engines, and managing paid advertising budgets and campaigns. Collaboration with designers, copywriters, and other marketing professionals will be crucial for creating cohesive and impactful campaigns. We are looking for a proactive individual with excellent communication skills, a passion for digital trends, and the ability to manage multiple projects in a fast-paced, remote environment. If you are a results-oriented digital marketer who thrives on creativity and data-driven decision-making, this role is an excellent fit. You will be empowered to experiment with new digital marketing tactics and technologies to achieve client objectives. The ability to write compelling copy for various digital platforms is highly valued. You will be responsible for monitoring industry trends and competitor activities to identify new opportunities for clients. Success will be measured by the performance of campaigns in terms of reach, engagement, conversions, and ROI.
Responsibilities:
  • Develop and implement digital marketing strategies for clients.
  • Manage and optimize social media campaigns across various platforms.
  • Conduct keyword research and implement SEO strategies to improve search engine rankings.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads).
  • Create and curate engaging content for websites, blogs, and social media.
  • Develop and execute email marketing campaigns to nurture leads and engage customers.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
  • Identify trends and insights to optimize campaigns and achieve client objectives.
  • Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  • Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
  • Proven experience in managing successful digital marketing campaigns for clients.
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong understanding of SEO best practices and content marketing strategies.
  • Excellent written and verbal communication skills, with copywriting experience a plus.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Creative and analytical mindset with a passion for digital marketing.
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Digital Marketing Strategist

700000 An Thanh WhatJobs

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full-time
Our client is seeking an innovative and data-driven Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns. This fully remote position requires a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for driving brand awareness, lead generation, and customer engagement through targeted digital initiatives. The ideal candidate will have a proven track record of creating and managing successful digital marketing strategies that achieve measurable results. Your role will involve market research, competitor analysis, campaign planning, budget management, and performance tracking. Key responsibilities include:
  • Developing and implementing integrated digital marketing strategies across various channels.
  • Managing and optimizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
  • Creating and executing social media marketing strategies to increase brand visibility and engagement.
  • Developing compelling content marketing plans and overseeing content creation.
  • Managing email marketing campaigns, including list segmentation and performance analysis.
  • Conducting market research and competitor analysis to identify trends and opportunities.
  • Analyzing campaign performance data using tools like Google Analytics and providing actionable insights.
  • Managing the digital marketing budget and ensuring optimal return on investment (ROI).
  • Collaborating with design and web development teams to ensure cohesive brand messaging and user experience.
  • Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
The ideal candidate will possess a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 5 years of experience in digital marketing is required, with a strong portfolio showcasing successful campaigns. Expertise in SEO, SEM, social media advertising platforms (e.g., Google Ads, Facebook Ads), and marketing automation tools is essential. Proficiency in Google Analytics and other analytics platforms is mandatory. Strong analytical, strategic thinking, and communication skills are a must. This is an excellent opportunity to shape our client's online presence and drive business growth from anywhere.
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Digital Marketing Specialist

60000 Phan Thiet, Binh Thuan WhatJobs

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full-time
Our client is looking for a creative and results-driven Digital Marketing Specialist to enhance their online presence and drive engagement. This role will be based in the vibrant city of **Phan Thiet, Binh Thuan, VN**, with a flexible hybrid work arrangement. You will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products/services. Key responsibilities include SEO/SEM, social media marketing, email marketing, content creation, and pay-per-click (PPC) advertising. You will analyze market trends, identify opportunities for growth, and optimize campaign performance based on data analytics. The ideal candidate possesses a strong understanding of digital marketing channels, tools, and best practices. You should be adept at creating compelling content for various platforms, managing social media communities, and running effective advertising campaigns. Experience with marketing automation tools and CRM systems is a plus. This role requires a creative mindset, strong analytical skills, and the ability to work collaboratively with cross-functional teams. You will contribute to shaping the digital strategy, ensuring brand consistency, and maximizing return on investment (ROI) for all marketing efforts. This is an excellent opportunity for a passionate digital marketer to make a significant impact within a growing organization.
Responsibilities:
  • Develop and execute digital marketing strategies across various channels including social media, email, search engines, and display advertising.
  • Manage and optimize SEO/SEM campaigns to increase organic and paid visibility.
  • Create engaging and relevant content for social media posts, blog articles, and email newsletters.
  • Monitor and analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
  • Manage social media communities, responding to comments and messages, and fostering engagement.
  • Plan and execute paid advertising campaigns (PPC), ensuring effective targeting and budget management.
  • Collaborate with the sales and product teams to align marketing efforts with business objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage the company's website content and user experience.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics) and CRM software.
  • Strong understanding of content management systems (CMS) and marketing automation tools.
  • Excellent written and verbal communication skills.
  • Creative thinking and analytical skills.
  • Ability to work both independently and as part of a team in a hybrid environment.
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Digital Marketing Specialist

33000 Thai Binh , Thai Binh WhatJobs

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full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their marketing team. This fully remote position is perfect for a passionate marketer eager to develop and execute innovative digital campaigns that drive brand awareness, customer engagement, and lead generation. You will be responsible for managing and optimizing various digital marketing channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. The ideal candidate will have a strong understanding of current digital marketing trends and best practices. Key responsibilities include developing and implementing comprehensive digital marketing strategies, creating engaging content for various platforms, analyzing campaign performance data, and making data-driven recommendations for improvement. You will also manage the company's online presence, monitor social media conversations, and engage with the online community. A deep understanding of SEO principles, keyword research, and content marketing strategies is essential. Furthermore, experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics) is highly valued. This role requires exceptional written and verbal communication skills, creativity, and the ability to work independently in a remote setting. You will collaborate with internal teams to ensure brand consistency across all digital touchpoints. The successful candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 3 years of experience in digital marketing. Proven success in managing and growing social media presence, executing successful email campaigns, and improving search engine rankings is a must. We are looking for a proactive, analytical, and adaptable individual who can thrive in a dynamic and evolving digital landscape. This is an exciting opportunity to contribute your expertise to a forward-thinking company and make a tangible impact on its growth, all while enjoying the benefits of a fully remote work arrangement.
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