1 275 Web Analytics jobs in Vietnam
Graduate Trainee - Marketing Analytics
Posted today
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Job Description
- Assist in collecting and organizing marketing data.
- Perform basic analysis of marketing campaign performance.
- Help create marketing reports and dashboards.
- Support A/B testing and other data-driven experiments.
- Learn and apply data analysis tools and techniques.
- Collaborate with marketing team members on various projects.
- Recent graduate with a Bachelor's degree in a quantitative field.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel.
- Interest in marketing and data analysis.
- Good communication skills.
- Eagerness to learn and work in a team environment.
Senior Marketing Analytics Manager
Posted 1 day ago
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Job Description
Responsibilities:
- Develop and manage comprehensive marketing analytics strategies and frameworks to measure campaign effectiveness and ROI.
- Collect, clean, and analyze large datasets from various marketing channels (e.g., digital advertising, social media, email, SEO, content marketing).
- Build and maintain dashboards and reports to visualize key marketing performance indicators (KPIs) and provide actionable insights to stakeholders.
- Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends to identify opportunities for optimization and growth.
- Utilize statistical modeling techniques and data mining tools to uncover deeper insights and predict future trends.
- Collaborate with marketing teams to set performance benchmarks, track progress against goals, and provide recommendations for improvement.
- Develop A/B testing strategies and analyze results to optimize marketing content, creative, and channel mix.
- Stay abreast of the latest analytics tools, technologies, and methodologies in marketing.
- Ensure data accuracy, integrity, and compliance with data privacy regulations.
- Present complex data findings in a clear, concise, and compelling manner to both technical and non-technical audiences.
- Manage and mentor junior analysts, fostering a data-driven culture within the marketing department.
- Work closely with IT and data engineering teams to ensure data infrastructure supports analytics needs.
- Proactively identify reporting needs and develop solutions to meet them.
- Translate business questions into analytical approaches.
- Communicate findings and recommendations effectively to remote team members and leadership.
- Bachelor's or Master's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
- Minimum of 6 years of experience in marketing analytics, data analysis, or a related field, with a proven track record of driving business results through data insights.
- Expertise in using data analysis tools and languages such as SQL, Python, R, and advanced Excel.
- Proficiency with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).
- Strong understanding of digital marketing channels and metrics.
- Excellent analytical, statistical, and problem-solving skills.
- Superior communication and presentation skills, with the ability to explain complex data to diverse audiences.
- Demonstrated ability to work independently and lead projects in a remote environment.
- Experience in managing projects and mentoring team members.
- Familiarity with marketing automation platforms and CRM systems is a plus.
Head of Marketing Analytics (FMCG)
Posted 1 day ago
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Job Description
Responsibilities:
- Develop and implement a comprehensive marketing analytics framework to measure the effectiveness of all marketing initiatives.
- Analyze large datasets from various sources including sales, digital marketing, social media, and consumer research.
- Build sophisticated predictive models to forecast market trends and consumer preferences.
- Create dashboards and reports to visualize key performance indicators (KPIs) and insights for senior management.
- Provide strategic recommendations for campaign optimization, media allocation, and new product launches.
- Manage and mentor a team of marketing analysts, fostering a culture of continuous learning and data excellence.
- Collaborate closely with marketing, sales, and product development teams to ensure alignment and drive business growth.
- Identify new analytical tools and techniques to enhance marketing intelligence capabilities.
- Conduct ROI analysis for marketing campaigns and provide actionable insights for improvement.
- Ensure data integrity and accuracy across all analytical projects.
Qualifications:
- Master's degree or Ph.D. in Marketing Analytics, Statistics, Economics, Data Science, or a related quantitative field.
- Minimum of 8 years of progressive experience in marketing analytics, with at least 3 years in a leadership role, preferably within the FMCG sector.
- Proven experience in analyzing large, complex datasets and translating them into actionable business insights.
- Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, R, Python).
- Expertise in statistical modeling, regression analysis, and machine learning techniques relevant to marketing.
- Deep understanding of FMCG market dynamics and consumer behavior.
- Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical audiences.
- Demonstrated ability to lead and inspire a team in a remote environment.
- Strategic thinker with a strong business acumen.
- Experience with A/B testing and experimental design.
- Familiarity with digital marketing platforms and analytics (e.g., Google Analytics, Adobe Analytics).
Senior Data Scientist - Marketing Analytics
Posted 1 day ago
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Job Description
Key Responsibilities:
- Design, develop, and implement advanced statistical models and machine learning algorithms to analyze marketing data.
- Extract, clean, and transform large datasets from various sources, ensuring data integrity and accuracy.
- Develop customer segmentation models, lifetime value (LTV) predictions, and churn prediction models.
- Analyze campaign performance, identifying key drivers of success and areas for improvement.
- Build and maintain dashboards and reports to visualize marketing KPIs and insights for stakeholders.
- Conduct A/B testing and multivariate testing to optimize marketing strategies, website user experience, and conversion rates.
- Collaborate with marketing teams to understand their analytical needs and translate business questions into data science problems.
- Communicate complex analytical findings and recommendations clearly and concisely to both technical and non-technical audiences.
- Mentor junior data scientists and contribute to the development of best practices in data science and analytics.
- Stay abreast of the latest advancements in data science, machine learning, and marketing analytics techniques.
- Develop and refine attribution models to measure the effectiveness of different marketing channels.
- Identify opportunities for data-driven innovation within the marketing function.
- Ph.D. or Master's degree in Statistics, Data Science, Computer Science, Mathematics, Economics, or a related quantitative field.
- 5+ years of experience in data science or advanced analytics, with a focus on marketing analytics and customer behavior analysis.
- Strong proficiency in programming languages commonly used in data science, such as Python or R.
- Expertise in SQL for data extraction and manipulation.
- Experience with machine learning libraries (e.g., scikit-learn, TensorFlow, PyTorch) and statistical modeling techniques.
- Familiarity with big data technologies (e.g., Spark, Hadoop) is a plus.
- Excellent understanding of marketing principles and metrics (e.g., ROI, CAC, LTV, conversion rates).
- Proven ability to communicate complex findings and recommendations effectively.
- Strong problem-solving skills and the ability to work independently in a remote setting.
- Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
Senior Data Analyst, Marketing Analytics
Posted 1 day ago
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Job Description
Responsibilities:
- Collect, clean, and analyze marketing data from various sources (e.g., CRM, web analytics, advertising platforms).
- Develop and maintain key marketing performance dashboards and reports.
- Conduct in-depth analysis of marketing campaigns, customer journeys, and channel performance.
- Perform statistical modeling, A/B testing analysis, and predictive analytics.
- Identify trends, patterns, and actionable insights to optimize marketing strategies and tactics.
- Collaborate with marketing stakeholders to define analytical requirements and provide data-driven recommendations.
- Communicate complex findings clearly and concisely to both technical and non-technical audiences.
- Develop and implement data quality checks and validation processes.
- Stay current with advanced analytical techniques and data visualization tools.
- Contribute to the development of data-informed decision-making culture within the marketing department.
- Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
- 5+ years of experience in data analysis, with a focus on marketing analytics.
- Strong proficiency in SQL for data extraction and manipulation.
- Expertise in Python or R for statistical analysis and modeling.
- Experience with data visualization tools such as Tableau, Power BI, or similar.
- Familiarity with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation skills.
- Ability to work independently and manage projects effectively in a remote setting.
Digital Marketing
Posted today
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Job Description
- Execution of performance tactic plans.
- Optimize online adverts through Google Ads,
- Planning and execution of SEM campaigns - keyword research, text Ads’ copywriting.
- Campaign management - campaign set up, monitoring, optimizing and reporting.
- Work with the Performance Manager to ensure all client needs are met and all projects are completed on time and to budget.
- Ensure client KPIs are met.
- Use digital analytic tools to analyze and report on key digital marketing campaigns for each client.
- Research and competitor’s performance activities review.
- Collaboration with the Planning team.
- Coordinate with account or directly if needed in tackling daily communication with clients in terms of media matters.
**JOB REQUIREMENT**:
- Experience as Performance Executive or similar role
- Experience with social media, Google Ads and SEM/SEO.
- Good working knowledge of web, app analytics tools (e.g. Google Analytics,
- Analytical mindset and critical thinking
- Self-time-management skills
- Google/ FB certificate is a need.
**BENEFITS**:
- An educational fast paced working environment allows your performance to the max
- Competitive & negotiable salary + 13th-month salary
- Year-end bonus based on performance
- Performance Review (2 times per year)
- Working Time: 9:00 - 18:30, Monday - Friday ONLY
- Flexible working hours
- Social security
- Annual Paid Leave (12 days)
- Annual MVP Awards
- Transportation & phone support: according to the company’s policy for using Grab business
- Awards and gifts on special occasions (Birthday, Marriage, Mourning, Sickness, Women Day; Mid-Autumn Festival; Christmas, New year )
- Fun time: Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Town Hall
- A free snack area from the company: refrigerator, microwave, light snacks
- Other welfare & support regimes according to the Company’s general regulations.
Digital Marketing Specialist
Posted today
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Job Description
Responsibilities:
- Develop and implement digital marketing strategies for clients.
- Manage and optimize social media campaigns across various platforms.
- Conduct keyword research and implement SEO strategies to improve search engine rankings.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads).
- Create and curate engaging content for websites, blogs, and social media.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
- Identify trends and insights to optimize campaigns and achieve client objectives.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
- Proven experience in managing successful digital marketing campaigns for clients.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of SEO best practices and content marketing strategies.
- Excellent written and verbal communication skills, with copywriting experience a plus.
- Ability to work independently and manage multiple projects in a remote setting.
- Creative and analytical mindset with a passion for digital marketing.
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Digital Marketing Strategist
Posted today
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Job Description
- Developing and implementing integrated digital marketing strategies across various channels.
- Managing and optimizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Creating and executing social media marketing strategies to increase brand visibility and engagement.
- Developing compelling content marketing plans and overseeing content creation.
- Managing email marketing campaigns, including list segmentation and performance analysis.
- Conducting market research and competitor analysis to identify trends and opportunities.
- Analyzing campaign performance data using tools like Google Analytics and providing actionable insights.
- Managing the digital marketing budget and ensuring optimal return on investment (ROI).
- Collaborating with design and web development teams to ensure cohesive brand messaging and user experience.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
Digital Marketing Specialist
Posted today
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Job Description
Responsibilities:
- Develop and execute digital marketing strategies across various channels including social media, email, search engines, and display advertising.
- Manage and optimize SEO/SEM campaigns to increase organic and paid visibility.
- Create engaging and relevant content for social media posts, blog articles, and email newsletters.
- Monitor and analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- Manage social media communities, responding to comments and messages, and fostering engagement.
- Plan and execute paid advertising campaigns (PPC), ensuring effective targeting and budget management.
- Collaborate with the sales and product teams to align marketing efforts with business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Conduct market research and competitor analysis to identify new opportunities.
- Manage the company's website content and user experience.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics) and CRM software.
- Strong understanding of content management systems (CMS) and marketing automation tools.
- Excellent written and verbal communication skills.
- Creative thinking and analytical skills.
- Ability to work both independently and as part of a team in a hybrid environment.
Digital Marketing Specialist
Posted today
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