Chuyn vin Marketing Mix Modeling, Kh?i Khch hng chi?n lu?c

Ho Chi Minh City Google

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Please visit this Google Careers posting for the English-translated version of this role.
**Minimum qualifications:**
+ Bằng cử nhân hoặc kinh nghiệm thực tế tương đương.
+ 8 năm kinh nghiệm trong lĩnh vực phân tích truyền thông, kinh doanh quảng cáo, tiếp thị và truyền thông kỹ thuật số, tư vấn hoặc phân tích tài chính.
+ Có kinh nghiệm sử dụng các ngôn ngữ lập trình như Python hoặc R để phân tích và lập mô hình dữ liệu.
**Preferred qualifications:**
+ Bằng Thạc sĩ Thống kê, Kinh tế lượng, Khoa học dữ liệu, Toán học hoặc lĩnh vực định lượng liên quan.
+ Có kinh nghiệm về nhiều kỹ thuật lập mô hình tiếp thị hỗn hợp (MMM) (ví dụ: MMM theo định lý Bayes, hồi quy chuỗi thời gian, học máy).
+ Có kinh nghiệm phát triển và triển khai MMM trong môi trường doanh nghiệp, cũng như hiểu biết về kỹ thuật lập mô hình thống kê, bao gồm cả phân tích hồi quy, phân tích chuỗi thời gian và suy luận nhân quả.
+ Hiểu rõ hệ sinh thái đo lường và quảng cáo kỹ thuật số (ví dụ: phân bổ giá trị đóng góp, thử nghiệm, phòng sạch dữ liệu, API phía máy chủ).
+ Kỹ năng giao tiếp xuất sắc, cùng khả năng trình bày thông tin phức tạp cho các bên liên quan là cấp trên và quản lý cấp cao.
Các doanh nghiệp đối tác của Google thuộc đủ loại hình, quy mô và mức vốn hoá thị trường. Trong khi đó, không có giải pháp quảng cáo đơn lẻ nào của Google có thể đáp ứng nhu cầu của tất cả doanh nghiệp. Kiến thức về truyền thông trực tuyến kết hợp với các kỹ năng giao tiếp và năng lực phân tích của bạn sẽ giúp định hình đường hướng phát triển cho cả doanh nghiệp mới lẫn doanh nghiệp hiện hữu. Bằng kỹ năng tạo dựng mối quan hệ, bạn sẽ cung cấp dịch vụ khách hàng, các nghiên cứu và phân tích thị trường theo các tiêu chuẩn chất lượng của Google. Bạn sẽ có trách nhiệm dự đoán cách các quyết định được đưa ra, không ngừng tìm tòi và khám phá nhu cầu kinh doanh từ phía các khách hàng chủ chốt của Google, đồng thời tìm hiểu xem loạt sản phẩm/dịch vụ của Google có thể giúp họ tăng trưởng hoạt động kinh doanh ra sao. Trong quá trình làm việc với khách hàng, bạn sẽ đề ra định hướng và chiến lược để giúp quảng cáo của họ có thể tiếp cận hàng nghìn người dùng.
Là một Chuyên viên Marketing Mix Modeling (MMM) tại Google, bạn sẽ đóng vai trò quan trọng trong việc hỗ trợ khách hàng của chúng tôi tối ưu hoá các khoản đầu tư tiếp thị thông qua việc lập mô hình thống kê nâng cao và thông tin chi tiết dựa trên dữ liệu. Bạn sẽ là một cố vấn đáng tin cậy, hướng dẫn khách hàng thực hiện các phân tích MMM phức tạp, chuyển đổi kết quả kỹ thuật thành chiến lược kinh doanh và tác động đến việc ra quyết định của cấp điều hành. Bạn sẽ chịu trách nhiệm thúc đẩy việc áp dụng các phương pháp đo lường, cũng như xây dựng văn hoá tiếp thị dựa trên dữ liệu trong Google và hệ sinh thái khách hàng của chúng tôi.
Khối Khách hàng chiến lược của chúng tôi hợp tác chặt chẽ với nhiều nhà quảng cáo và công ty quảng cáo lớn nhất thế giới nhằm phát triển những giải pháp kỹ thuật số giúp xây dựng doanh nghiệp và thương hiệu. Chúng tôi sở hữu góc nhìn toàn cảnh về sự chuyển đổi mạnh mẽ trong bối cảnh hoạt động quảng cáo chuyển dịch sang các nền tảng di động và trực tuyến. Chúng tôi ở một vị thế đặc biệt, có thể giúp định hình cách các công ty phát triển trong thời đại số. Chúng tôi tư vấn cho khách hàng về hàng loạt sản phẩm của Google trên các kênh tìm kiếm, nền tảng video và thiết bị di động để giúp họ kết nối tức thì, liền mạch với các đối tượng người dùng.
**Responsibilities:**
+ Chỉ đạo việc lập mô hình và phân tích theo Marketing Mix Modeling (MMM) bằng cách tham khảo các mô hình MMM sử dụng Python, R hoặc công cụ thống kê khác. Tiến hành phân tích dữ liệu tiếp thị để xác định các yếu tố chính thúc đẩy hiệu suất và đưa ra đề xuất.
+ Hướng dẫn khách hàng thông qua các cuộc thảo luận về việc lập mô hình, giải thích các khái niệm thống kê cho cả đối tượng có và không có chuyên môn kỹ thuật.
+ Đóng vai trò là chuyên gia tư vấn cho khách hàng, cố vấn cho họ về các chiến lược đo lường và phương pháp hay nhất. Xây dựng và duy trì mối quan hệ với các bên liên quan chủ chốt, bao gồm cả chuyên viên tiếp thị cấp cao và đối tác quảng cáo.
+ Cộng tác với các nhóm bán hàng, sản phẩm và khách hàng để thúc đẩy thảo luận về MMM cũng như tháo gỡ khó khăn khi cần thiết. Hợp tác với các phòng ban liên ngành để phát triển và triển khai các công cụ, phương pháp đo lường mới.
+ Xác định các cơ hội giúp cải thiện khả năng MMM của Google và thúc đẩy sự đổi mới trong lĩnh vực này. Hỗ trợ việc áp dụng các kỹ thuật đo lường tiên tiến trong ngành.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
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UFresh Marketing - Knorr Vegetarian & Economy Segments

Ho Chi Minh City Unilever

Posted 4 days ago

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We are looking for a passionate and curious fresh graduate to join Unilever Foods Vietnam. As part of the Brand Team, you will support brand activities, learn fundamentals of FMCG marketing, and contribute to projects that create real impact in the market.
Job description:
+ Support execution of Brand Campaigns - from Above The Line (Communication campaigns) to Below The Line (Samplings, Promotions & Activations)
+ Work with cross-functional teams to ensure projects run smoothly.
+ Assist with daily brand operations including activities tracking, campaign monitoring & reporting.
+ Take on other tasks assigned by the Brand Manager to support brand growth.
Requirements:
+ Vietnamese nationality with a Bachelor's degree.
+ Fresh graduate or less than 2 years of experience.
+ Passionate about FMCG, especially food and seasoning categories.
+ Creative, curious, and open to learning new skills.
+ Strong communication and teamwork capabilities.
+ Experienced in working with Microsoft Office (PowerPoint, Excel, Word).
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Marketing
Job Type: Full time
Industry:
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Market Senior Revenue Manager, HCMC based

Ho Chi Minh City Marriott

Posted 10 days ago

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**Additional Information**
**Job Number**
**Job Category** Revenue Management
**Location** Sheraton Saigon Grand Opera Hotel, 88 Dong Khoi, Ho Chi Minh City, Ho Chi Minh, Viet Nam,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Manages rooms and function space inventory and ensures inventory is allocated and restricted properly to maximize revenue and profits for hotels in the market. Responsible for building rates, packages and hotel sales strategy information in the hotel(s)' inventory systems. The position makes pricing and positioning recommendations for market hotels. Conducts analysis of revenue, profit and demand associated with hotel rooms and space inventory. Position contributes to forecasts, budgets, weekly and daily projections. Position critiques sales strategy effectiveness and prepares historical and future analysis of revenue and profit opportunities
**CANDIDATE PROFILE**
**Education and Experience**
A degree in a relevant business discipline preferred or demonstration of equivalent work experience.
**CORE WORK ACTIVITIES**
**Executing Revenue Management Projects and Strategy**
- Manages room authorizations, rates and restrictions.
- Manages function space authorizations, restrictions and rental.
- Manages rooms inventory to maximize cluster rooms revenue.
- Maintains the transient rooms inventory for the hotel(s) and responsible for maximizing transient revenue.
- Releases group rooms back into general inventory and ensures clean booking windows for customers
- Ensures that the hotel(s) sales strategies are effectively implemented in the reservation system and the inventory system.
- Prepares sales strategy critique.
- Monitors transient and group inventory daily to ensure straight-line availability and maximization of revenue potential for all brands.
- Ensures that sales strategies and rate restrictions are communicated, implemented and modified as market conditions fluctuate.
- Supports cluster selling initiatives by working with all reservation centers.
- Uses reservations system and demand forecasting systems to determine, implement and control selling strategies.
- Ensures property diagnostic processes (PDP) are used to maximize revenue and profits.
- Initiates, implements and evaluates revenue tests.
- Ensures compliance and participation in company promotions and eCommerce channels
- Ensures all hotels follow brand strategies that will maintain and/or increase the hotel(s) revenue per available room (RevPAR) and revenue per available square foot (RevPAS).
- Understands the working relationship between sales, reservations and property management systems.
- Participates in periodic regional reviews
- Promotes and protects brand equity.
- Achieves and exceeds goals including performance goals, budget goals, team goals, etc.
- Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions.
- Establishes long-range objectives and specifying the strategies and actions to achieve them.
- Demonstrates knowledge of job-relevant issues, products, systems, and processes.
- Understands and meets the needs of key stakeholders (owners, corporate, guests, etc.).
- Explores opportunities that drive profit, create value for clients, and encourage innovation; challenges existing processes/systems/products to make improvements.
**Analyzing and Reporting Revenue Management Data**
- Compiles information, analyzes and monitors actual sales against projected sales.
- Creates long range forecast for rooms and catering by segment and updates forecast every period.
- Creates weekly forecast for property operations and staffing purposes
- Conducts sales strategy analysis and refines as appropriate to increase market share for all properties.
- Maintains accurate reservation system information.
- Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
- Generates updates on transient segment each period.
- Assists with
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Strategy & Launch Excellence Lead

Ho Chi Minh City Takeda Pharmaceuticals

Posted 12 days ago

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Job Description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
**Job Description**
**Job Title: Strategy & Launch Excellence Lead**
**Location: Vietnam, Ho Chi Minh**
**About the role:**
The Strategy & Launch Excellence Lead - Vietnam plays a critical role in supporting the General Manager and leadership team in driving strategic priorities and enhancing business performance. This role is responsible for leading key strategic initiatives, managing portfolio assessments, and ensuring launch readiness for new products. The position requires close collaboration with cross-functional teams within Vietnam, across regional, and with Global/GEM stakeholders to ensure alignment, effective execution, and data-driven decision-making. The role also supports operational coordination and performance tracking, contributing to both strategic impact and organizational capability building.
**How you will contribute:**
1. **Strategy and Portfolio Planning**
Lead and drive high-impact strategic initiatives in Vietnam (RISE, 2x2x2 eg.), ensuring alignment with local and area priorities to support both short- and long-term growth. Monitor achievement of key milestones to ensure timely and effective execution (eg via monthly strategic update meetings). Partner with leadership to identify growth levers, incubate future opportunity (eg via yearly strategy/scenario planning)
Oversee portfolio planning and prioritization for both existing and pipeline assets, in close collaboration with Finance and Insights & Analytics teams. Utilize data-driven approaches to evaluate commercial strategy effectiveness, guide investment decisions, and shape go-to-market models.
2. **Lead for launch excellence and new product planning**
With 7 launches planned over the next 5yrs, he/she will coordinate launch readiness in line with GEM launch framework and managing pipeline integration through cross-functional alignment and readiness across Medical, Market Access, Regulatory, and Commercial teams.
3. **Cross-Functional and Cross-Market Collaboration**
Facilitate effective communication and collaboration across functions and teams within Vietnam and the ISEA and above country. Work closely with global and area teams to align strategies, share best practices, and leverage resources to maximize impact across markets.
4. **Strategic Capability Development**
Through scanning of external economic, technology and social trends in VN, work with HR, I&A and relevant functions to elevate LOC capabilities.
**What you bring to Takeda:**
+ High level of English and Vietnamese fluency (non negotiable)
+ Curious and high learning agility proactively reads, digest and internalize external trends into pharma business eg digital, economy
+ Strong story telling skills with ability to distill and convey complex concepts into a concise and structured narrative
+ Has 7 years of experience in the pharmaceutical industry (preferable), with at least 2 years in strategic planning, portfolio management, or launch excellence roles
+ Strong strategic thinking and analytical skills, with experience in data-driven decision making. Consultancy background a plus
+ Proven ability to lead cross-functional projects and influence without authority
+ Excellent communication and stakeholder management skills across local, area, and global levels.
**More about us:**
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
**Empowering our people to shine:**
_Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law._
**Locations**
Ho Chi Minh City, Vietnam
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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Specialist, CP&A, MT Channel Planning

Ho Chi Minh, Ho Chi Minh Mondelez International

Posted 12 days ago

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**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
You support category planning teams by translating category plans for sales team execution.
**How you will contribute**
You will:
+ Work with the category team to determine optimal portfolio assortment and high revenues activities
+ Support with the formulation of customer plans and subsequent monitoring
+ Coordinate and manage the commercial set-up of sales activation
+ Provide customer, channel and trade expertise and recommendations in the launch of new products
+ Validate Launch Support Fees and track performance and complete reconciliation as required
+ Prepare customer solutions (e.g. Tailor-made activations, events) in a co-operation with the Customer Activation team
+ Evaluate the execution of activities vs the plan - drivers, implementation of learning into further activations
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Organizing and prioritizing skills
+ Problem solving
+ Finding new and innovative solutions
+ Teamwork
+ Having an open mind and driving for results
+ Customer and category knowledge a distinct advantage
**More about this role**
**What you need to know about this position:**
**What extra ingredients you will bring:**
**Education / Certifications:**
**Job specific requirements:**
**Travel requirements:**
**Work schedule:**
**Number of Openings Available**
1
No Relocation support available
**Business Unit Summary**
**Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as** **_Oreo_** **and** **_belVita_** **biscuits,** **_Kinh Do_** **mooncakes,** **_Cadbury, Cadbury Dairy Milk_** **and** **_Milka_** **chocolate,** **_Halls_** **candy,** **_Stride_** **gum,** **_Tang_** **powdered beverage and** **_Philadelphia_** **cheese. We are also proud to be named a Top Employer in many of our markets.**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**
Regular
Category Planning & Activation
Sales
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
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Brand Manager (Gastrointestinal) - Abbott Pharmaceutical

Ho Chi Minh City Abbott

Posted 13 days ago

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Job Description

**ABOUT ABBOTT**
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
**WORKING AT ABBOTT**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**ROLES & RESPONSIBILITIES**
**1, Summary:**
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

**2, Core job responsibilities:**
+ Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
+ Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
+ Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
+ Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
+ Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
+ Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
+ Prepare budgets, reports and forecasts in a timely manner
+ Participate in annual budget Plan/ Update cycle
+ Achieve forecast accuracy and new products launch KPI targets
+ Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
+ Review complaints and suggestions relating to assigned products and develop action plans to address them.
+ Support Business Excellence recertification and sustain business excellence standards
+ Effectively communicate with cross-functional teams, upwards and downwards
**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**
**Work Experience:**
+ Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry, at lease 1-2 years at the same position
+ Prefer background ETC
**Core Skill Requirement**
+ Good at English.
+ Proficient in verbal and written communication.
**Core Trait/Behavior Requirement:**
+ A self-driven team player who possesses strong business acumen and interpersonal skills.
+ Possess good organization, planning, problem analysis and problem solving skills.
_Behavioral / Leadership Skill:_ Apply Abbott Capabilities Framework
_Language Skill:_ Vietnamese/ Tiếng Việt & English/Tiếng Anh
_Computer Skill:_ MS office
**MINIMUM EDUCATION REQUIRED**
University/post-University medical/pharmaceutical degree
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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HCP Senior Brand Manager (Ensure)

Ho Chi Minh City Abbott

Posted 13 days ago

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Are you a strategic thinker with a passion for science-based marketing and healthcare innovation? Abbott is looking for a **HCP** **Senior Brand Manager for Ensure brand** to lead the planning, execution, and performance of our ethical product portfolio. This role is pivotal in driving brand growth, customer engagement, and cross-functional collaboration.
Working Location: Me Linh Point, 02 Ngo Duc Ke, District 1, HCMC
** What You'll Do:**
**Brand Strategy & Execution**
+ Develop brand and portfolio strategies aligned with local insights and global direction
+ Define product vision, positioning, and messaging to drive demand and adoption
+ Prepare and execute marketing objectives, campaigns, and advertising plans
+ Lead multi-product projects and special initiatives as assigned
**Program Development & Field Support**
+ Design and localize brand campaigns and tools for the commercial team
+ Train and support field force to ensure effective execution and KPI achievement
+ Work closely with sales teams to gather HCP insights and refine marketing programs
+ Identify and engage key HCP influencers and KOLs to support brand initiatives
**Market Intelligence & Innovation**
+ Analyze market trends, customer needs, and competitor activities
+ Identify new product opportunities and market segments for growth
+ Forecast product demand and develop contingency plans for supply issues
+ Utilize digital platforms to maximize reach and engagement
**Cross-Functional Collaboration**
+ Partner with internal teams (Sales, Medical Affairs, Regulatory, Training, etc.) to align on strategy and execution
+ Ensure compliance with WHO Code, Vietnam Code, and Abbott's ethical standards
+ Drive early engagement and alignment across stakeholders for new launches and campaigns
**Performance Tracking & Budget Management**
+ Track, analyze, and interpret key metrics to inform business decisions
+ Manage brand budget and monthly gaiting
+ Formulate forecast assumptions and align with cross-functional teams
+ Monitor program implementation and adjust based on performance insights
** What We're Looking For:**
+ **4-6 years** of relevant marketing experience in **Pharma, Nutrition, or FMCG**
+ Proven success in managing high-science brands and launching new products
+ Experience in both **HCP and consumer marketing** is preferred
+ Bachelor's degree or higher, preferably in **Pharmacy or Life Sciences**
+ Strong understanding of HCP insights, treatment paradigms, and ethical marketing
** What Makes You a Great Fit:**
+ Strategic, analytical, and creative thinker
+ Strong interpersonal and leadership skills
+ Self-driven, detail-oriented, and results-focused
+ Excellent communication in both Vietnamese and English
+ Proficient in **MS Office** and basic **digital marketing tools**
***
** Why Join Abbott?**
+ At Abbott, you'll be part of a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
+ Abbott has been present in Vietnam for 30 years, making a meaningful impact on public health through a wide range of science-based nutritional products, diagnostic tools, pharmaceuticals, and vascular access devices. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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Brand Manager, Innovation

Ho Chi Minh, Ho Chi Minh Mondelez International

Posted 13 days ago

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Job Description

**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
**How you will contribute**
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Delivering results
+ Marketing preferably in the fast-moving consumer goods sector
+ Our brands and business with a clear understanding of our consumers
+ Delivering results autonomously and influencing stakeholders
+ Analytical skills and a creative mindset-a balance of commercial and strategic acumen
+ Presenting a story in an inspiring and convincing manner
+ Project management from design to completion with an action orientation
**Reporting to** **:** Marketing Manager
**MAIN RESPONSIBILITIES:**
+ Lead the development and execution of marketing innovation strategies for Mondelez Brands, aligned with overall business objectives and growth targets.
+ Identify emerging trends, consumer insights, and market opportunities to generate innovative product concepts and marketing initiatives.
+ Collaborate closely with cross-functional teams including R&D, Brand Marketing, Sales, and Supply Chain to drive innovation from concept ideation to commercialization.
+ Develop consumer-centric business cases for new product launches, ensuring financial viability and alignment with brand positioning.
+ Champion a culture of innovation within the organization, fostering creativity and collaboration across teams.
+ Monitor market performance, competitive landscape, and consumer trends to identify opportunities for continuous improvement and innovation.
+ Partner with external agencies and vendors to leverage expertise and resources in driving marketing innovation initiatives.
+ Effectively communicate marketing innovation strategies, project updates, and results to the leader team, and key stakeholders within the organization.
**REQUIREMENTS:**
+ Bachelor's degree in Marketing, Business Administration, or related fields.
+ Minimum 4 years of experience in Marketing, Brand Management, or Product Innovation within FMCG. Consumer-packaged goods industry, with a focus on the snacking category, is preferred.
+ Proven track record of developing and executing successful innovation in related markets.
+ Strong analytical skills with the ability to interpret consumer insights, market data, and financial metrics to drive business decisions.
+ Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively with cross-functional teams within the organization.
+ Creative thinker with a passion for consumer-centric innovation and a drive for results.
+ Complex problem-solving skills, ability to deal with ambiguity and iterative processes.
**Number of Openings Available**
1
No Relocation support available
**Business Unit Summary**
**Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as** **_Oreo_** **and** **_belVita_** **biscuits,** **_Kinh Do_** **mooncakes,** **_Cadbury, Cadbury Dairy Milk_** **and** **_Milka_** **chocolate,** **_Halls_** **candy,** **_Stride_** **gum,** **_Tang_** **powdered beverage and** **_Philadelphia_** **cheese. We are also proud to be named a Top Employer in many of our markets.**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
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Strategic Account Conversion Lead (Vietnam)

Ho Chi Minh City Medtronic

Posted 13 days ago

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At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
**A Day in the Life**
Strategic
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Senior Brand Manager (Respiratory) - Abbott Pharmaceutical

Ho Chi Minh City Abbott

Posted 20 days ago

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Job Description

**ABOUT ABBOTT**
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
**WORKING AT ABBOTT**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**MAIN PURPOSE OF ROLE**
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
**MAIN RESPONSIBILITIES**
+ Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
+ Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
+ Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
+ Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
+ Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
+ Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
+ Prepare budgets, reports and forecasts in a timely manner
+ Participate in annual budget Plan/ Update cycle
+ Achieve forecast accuracy and new products launch KPI targets
+ Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
+ Review complaints and suggestions relating to assigned products and develop action plans to address them.
+ Support Business Excellence recertification and sustain business excellence standards
+ Effectively communicate with cross-functional teams, upwards and downwards
**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**
**_Work_** **_Experience_**
Minimum 5-6 years
Related marketing experience in MNC Pharmaceutical industry, at lease 1-2
years at the same position
**_Education_**
University degree, preferably in Pharmacy
**_CORE Skills Required_**
_Professional Skill_
+ Good knowledge in marketing principles
+ Efficient communication and presentation skill
+ Proven experience in managing brands through development and deployment of brand strategy and tactics
+ Ability to translate to the insight from data analysis and marketing understanding
+ Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way
_Behavioral / Leadership Skill_
+ Proficient in verbal and written communication.
+ A self-driven team player who possesses strong business acumen and interpersonal skills.
+ Possess good organization, planning, problem analysis and problem solving skills.
+ Apply Abbott Capabilities Framework
_Language Skill_
+ Good at English
+ Vietnamese
_Computer Skill_
+ MS Office
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
This advertiser has chosen not to accept applicants from your region.
 

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